Pennyhill Park
London Road,
Bagshot, GU19 6EU,
United Kingdom
Bagshot, GU19 6EU,
United Kingdom
44 12 7647 8300
Leisure and Hospitality
Pennyhill Park Technographics
Pennyhill Park Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Pennyhill Park and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 415 Pennyhill Park employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Pennyhill Park has purchased the following applications: Tribepad Video Interviewing for Recruiting in 2019, Triptease for Reservation and Booking Management in 2020, Zeotap CDP for Customer Data Platform in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Pennyhill Park is running and its propensity to invest more and deepen its relationship with TribePad , Mark Information , Triptease or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Pennyhill Park revenues, which have grown to $123.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Pennyhill Park intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Pennyhill Park Tech Stack and Enterprise Applications
Pennyhill Park HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| TribePad | Legacy | Tribepad Video Interviewing | Recruiting | HCM | n/a | 2019 | 2019 |
In 2019 Pennyhill Park implemented Tribepad Video Interviewing. The Tribepad Video Interviewing deployment is identified under the Recruiting category and is embedded on the company website to support the careers and candidate application flow.
The implementation focuses on video-based candidate screening and interviewer review, using capabilities common to Recruiting video interviewing solutions such as asynchronous candidate video submissions, live interview facilitation, and structured reviewer scoring to standardize early-stage selection. The tool is operationally scoped to the recruitment and HR function, where it is used by talent acquisition staff and hiring managers to shift initial screening activities into recorded and scheduled video interactions, and to centralize candidate media and reviewer feedback within the application experience.
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Time and Attendance | HCM |
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2016 | 2016 |
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Pennyhill Park ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Triptease | Legacy | Triptease | Reservation and Booking Management | ERP Services and Operations | n/a | 2020 | 2020 |
In 2020, Pennyhill Park implemented Triptease. Triptease is used as a Reservation and Booking Management solution on the hotel’s public website to handle customer-facing booking workflows and direct booking interactions.
The deployment centered on Triptease’s on-site booking layer and conversion tooling, configured to surface availability, rate presentation, calendar selection, and on-site messaging that guide guests through the booking flow. Configuration focused on aligning booking widgets and price presentation with the property’s web user experience and booking policies.
Triptease was embedded into the public website as the customer-facing booking layer, and it interfaces with the property’s back-end reservation and booking engine systems to capture reservations and forward availability data. Operational coverage is concentrated on online direct bookings through the website and is managed alongside the hotel’s existing reservation processes.
Governance and operational ownership sit with reservations, digital marketing, and revenue management functions, which coordinate content, pricing visibility, and booking flow adjustments. Ongoing management emphasizes web booking controls, rate presentation governance, and alignment between the Triptease implementation and the hotel’s revenue and reservations workflows.
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Pennyhill Park CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Zeotap | Legacy | Zeotap CDP | Customer Data Platform | CRM | n/a | 2020 | 2020 |
In 2020, Pennyhill Park deployed Zeotap CDP on its website. Pennyhill Park implemented Zeotap CDP as a Customer Data Platform to centralize web‑originated guest data and support marketing and guest experience functions for the leisure and hospitality operator.
The implementation emphasizes standard Customer Data Platform capabilities, including web event capture, identity resolution and the creation of unified customer profiles to support segmentation and activation. Zeotap CDP was configured to collect behavioral signals from site interactions and to maintain persistent visitor profiles for targeted campaign orchestration.
Deployment on the website uses tag based data collection and server side ingestion patterns typical of Customer Data Platform rollouts, focusing operational coverage on digital guest touchpoints such as site browsing and online form interactions. Integrations are scoped to web channel data flows rather than named backend systems, preserving the profile store as the central data hub for downstream marketing activation.
Governance and operational workflows center on profile hygiene, segmentation rules and consent aware data capture to align with UK privacy expectations. The implementation positions Zeotap CDP as the primary Customer Data Platform for marketing and guest engagement use cases at Pennyhill Park.
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Data Management Platform | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Pennyhill Park PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2017 | 2017 |
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Pennyhill Park IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Pennyhill Park CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2015 | 2015 |
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IT Decision Makers and Key Stakeholders at Pennyhill Park
| First Name | Last Name | Title | Function | Department | Phone | |
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Payroll Manager | Manager | Finance | |
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Financial Controller | Director | Finance | |
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Finance Director | Director | Finance | |
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General Manager | Manager | Finance | |
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Human Resources Manager | Manager | HR | |
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Apps Being Evaluated by Pennyhill Park Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Pennyhill Park IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Pennyhill Park digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Pennyhill Park Technographics
Pennyhill Park is a Leisure and Hospitality organization based in United Kingdom,
with around 415 employees and annual revenues of $123.0 million.
Pennyhill Park operates a diverse technology stack with applications such as
Tribepad Video Interviewing, Triptease and Zeotap CDP,
covering areas like Recruiting, Reservation and Booking Management and Customer Data Platform.
Pennyhill Park has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as TribePad, Triptease and Zeotap.
Pennyhill Park recently adopted applications including
Retargetly DMP in 2021, Triptease in 2020 and Zeotap CDP in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Pennyhill Park’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Pennyhill Park’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Pennyhill Park technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.