Bagshot, GU19 5EU,
United Kingdom
Pennyhill Park, a part of Exclusive Collection Technographics
Pennyhill Park, a part of Exclusive Collection Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Pennyhill Park, a part of Exclusive Collection and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 350 Pennyhill Park, a part of Exclusive Collection employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Pennyhill Park, a part of Exclusive Collection has purchased the following applications: TribePad ATS for Applicant Tracking System in 2020, Triptease for Reservation and Booking Management in 2020, Zeotap CDP for Customer Data Platform in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Pennyhill Park, a part of Exclusive Collection is running and its propensity to invest more and deepen its relationship with TribePad , Sage , Payroll Outsourcing or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Pennyhill Park, a part of Exclusive Collection revenues, which have grown to $32.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Pennyhill Park, a part of Exclusive Collection intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Pennyhill Park, a part of Exclusive Collection Tech Stack and Enterprise Applications
Pennyhill Park, a part of Exclusive Collection HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| TribePad | Legacy | TribePad ATS | Applicant Tracking System | HCM | n/a | 2020 | 2020 |
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Core HR | HCM |
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2023 | 2023 |
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Payroll | HCM |
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2023 | 2023 |
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Recruiting | HCM |
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2019 | 2019 |
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Time and Attendance | HCM |
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2016 | 2016 |
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Pennyhill Park, a part of Exclusive Collection ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Triptease | Legacy | Triptease | Reservation and Booking Management | ERP Services and Operations | n/a | 2020 | 2020 |
In 2020, Pennyhill Park implemented Triptease. Triptease is used as a Reservation and Booking Management solution on the hotel’s public website to handle customer-facing booking workflows and direct booking interactions.
The deployment centered on Triptease’s on-site booking layer and conversion tooling, configured to surface availability, rate presentation, calendar selection, and on-site messaging that guide guests through the booking flow. Configuration focused on aligning booking widgets and price presentation with the property’s web user experience and booking policies.
Triptease was embedded into the public website as the customer-facing booking layer, and it interfaces with the property’s back-end reservation and booking engine systems to capture reservations and forward availability data. Operational coverage is concentrated on online direct bookings through the website and is managed alongside the hotel’s existing reservation processes.
Governance and operational ownership sit with reservations, digital marketing, and revenue management functions, which coordinate content, pricing visibility, and booking flow adjustments. Ongoing management emphasizes web booking controls, rate presentation governance, and alignment between the Triptease implementation and the hotel’s revenue and reservations workflows.
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Pennyhill Park, a part of Exclusive Collection CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zeotap | Legacy | Zeotap CDP | Customer Data Platform | CRM | n/a | 2020 | 2020 |
In 2020, Pennyhill Park deployed Zeotap CDP on its website. Pennyhill Park implemented Zeotap CDP as a Customer Data Platform to centralize web‑originated guest data and support marketing and guest experience functions for the leisure and hospitality operator.
The implementation emphasizes standard Customer Data Platform capabilities, including web event capture, identity resolution and the creation of unified customer profiles to support segmentation and activation. Zeotap CDP was configured to collect behavioral signals from site interactions and to maintain persistent visitor profiles for targeted campaign orchestration.
Deployment on the website uses tag based data collection and server side ingestion patterns typical of Customer Data Platform rollouts, focusing operational coverage on digital guest touchpoints such as site browsing and online form interactions. Integrations are scoped to web channel data flows rather than named backend systems, preserving the profile store as the central data hub for downstream marketing activation.
Governance and operational workflows center on profile hygiene, segmentation rules and consent aware data capture to align with UK privacy expectations. The implementation positions Zeotap CDP as the primary Customer Data Platform for marketing and guest engagement use cases at Pennyhill Park.
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Data Management Platform | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Pennyhill Park, a part of Exclusive Collection PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2017 | 2017 |
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Pennyhill Park, a part of Exclusive Collection IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Pennyhill Park, a part of Exclusive Collection CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2015 | 2015 |
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IT Decision Makers and Key Stakeholders at Pennyhill Park, a part of Exclusive Collection
Apps Being Evaluated by Pennyhill Park, a part of Exclusive Collection Executives
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