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● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

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● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

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● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

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● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

Petrovich
Location
6-Y Verkhniy Pereulok, 12а,
Sankt-Peterburg, 194292,
Russia
Website
https://www.petrovich.ru/
Phone
7 812 334 8888
Artw industry
Distribution
Employee
Revenue

Petrovich Technographics

Petrovich Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Petrovich and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2500 Petrovich employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Petrovich has purchased the following applications: Hotjar for Customer Experience in 2017, Yandex Neuro for Generative AI Platforms in 2025, Postmark for Transactional Email in 2020 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Petrovich is running and its propensity to invest more and deepen its relationship with Contentsquare , Yandex Cloud , SegmentStream or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Petrovich revenues, which have grown to $650.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Petrovich intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Petrovich Data, Technology Stack, and Enterprise Applications
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Contentsquare Legacy Hotjar Customer Experience CRM n/a 2017 2017
Marketing Analytics CRM 2020 2020
Marketing Automation CRM 2020 2020
Marketing Automation CRM 2015 2015
Tag Management CRM 2015 2015
AI Development
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Yandex Cloud Legacy Yandex Neuro Generative AI Platforms AI Development n/a 2025 2025 In 2025, Petrovich implemented Yandex Neuro. Petrovich uses Yandex Cloud's Neuroanalyst for retail and logistics analytics to identify demand patterns and support operational decisions across its Russian footprint. The implementation leverages capabilities aligned with Generative AI Platforms to produce rapid, explainable insight generation for merchandising and inventory planning. Configuration emphasizes demand pattern detection and assortment signal generation, with models tuned to retail seasonality and distribution lead times to inform supply and assortment planning workflows. Deployment is cloud-native on Yandex Cloud, with Yandex Neuro running as an analytics layer that feeds insight outputs into operational decision processes across Petrovich’s stores and distribution centers in Russia. The implementation scope covers retail and logistics functions, with analytics delivered to planning teams and category managers to support replenishment and assortment choices. Governance is organized around analytics and supply chain stakeholders, focusing on iterative model tuning and rapid insight delivery rather than large batch reporting. The stated operational objective is to accelerate insight-to-decision cycles to improve supply and assortment planning outcomes.
PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
ActiveCampaign Legacy Postmark Transactional Email PaaS n/a 2020 2020
Content Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Web Content Management Content Management 2018 2018
IT Decision Makers and Key Stakeholders at Petrovich
First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Petrovich Executives
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Petrovich Technographics

Petrovich is a Distribution organization based in Russia, with around 2500 employees and annual revenues of $650.0 million.

Petrovich operates a diverse technology stack with applications such as Hotjar, Yandex Neuro and Postmark, covering areas like Customer Experience, Generative AI Platforms and Transactional Email.

Petrovich has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Contentsquare, Yandex Cloud and ActiveCampaign.

Petrovich recently adopted applications including Yandex Neuro in 2025, SegmentStream in 2020 and Mindbox Marketing Automation in 2020, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Petrovich’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Petrovich’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Petrovich technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.