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Pfizer Thailand
Location
Floor 36 and 37 United Center Building 323 Silom Road, Silom,
Bangkok, 10500,
Thailand
Website
https://www.pfizer.co.th/
Phone
66 2 761 4555
Artw industry
Life Sciences
Employee
Revenue

Pfizer Thailand Technographics

Pfizer Thailand Technographics, Software Purchases, AI and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Pfizer Thailand and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 700 Pfizer Thailand employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Pfizer Thailand has purchased the following applications: Infor SunSystems for ERP Financial in 2013, Acquia Cloud for Web Content Management in 2020, Hotjar for Customer Experience in 2021 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Pfizer Thailand is running and its propensity to invest more and deepen its relationship with Infor , Acquia , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Pfizer Thailand revenues, which have grown to $250.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Pfizer Thailand intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Pfizer Thailand Tech Stack and Enterprise Applications

Pfizer Thailand ERP
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Infor Legacy Infor SunSystems ERP Financial ERP n/a 2013 2013
Pfizer Thailand in 2013 implemented Infor SunSystems as its ERP Financial application, replacing a legacy finance system. The deployment was executed as part of the regional SunSystems program — Pfizer Thailand had joined the Regional SunSystems team at the invitation of the regional leader in 2005 — aligning the local finance footprint with the regional instance. Implementation focus was on core financial functionality (general ledger, accounts payable/accounts receivable and reporting/consolidation) to standardize Thailand’s finance operations on the Infor SunSystems platform.
Pfizer Thailand Content Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Acquia Legacy Acquia Cloud Web Content Management Content Management n/a 2020 2020
In 2020, Pfizer Thailand deployed Acquia Cloud to operate and host its public website as its Web Content Management platform. The implementation centers on Acquia Cloud as the primary application for content authoring, staging, and production hosting, providing environment separation and versioned content workflows to support editorial operations. The deployment emphasizes Web Content Management capabilities including role based authoring and approval workflows, content staging and release orchestration, and centralized asset management to serve marketing and corporate communications teams. Acquia Cloud is used to manage site publishing cadence and governance across development, staging, and production environments, aligning editorial governance with release processes for the Thailand website.
Pfizer Thailand CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Contentsquare Legacy Hotjar Customer Experience CRM n/a 2021 2021
In 2021, Pfizer Thailand implemented Hotjar on its public website to capture behavioral analytics and on-site feedback as part of Customer Experience initiatives. The deployment instrumented client-facing web pages to collect heatmaps, click tracking, scroll maps and session recordings to support digital experience analysis. Hotjar was configured to surface qualitative feedback through on-site surveys and feedback widgets. Configuration and usage targeted UX researchers, digital marketing and analytics teams, aligning Hotjar data with visitor journeys and conversion funnel analysis for web-based business functions. Governance emphasized page-level data collection and consent-aware tracking across the Pfizer Thailand site, with operational scope limited to the company website and its digital experience workstreams. The implementation reflects a Customer Experience analytics footprint using Hotjar for qualitative and behavioral insights.
Marketing Analytics CRM 2020 2020
Marketing Automation CRM 2018 2018
Tag Management CRM 2021 2021
Pfizer Thailand ITSM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Performance Management ITSM 2020 2020
Pfizer Thailand IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2016 2016
Cloud Storage IaaS 2021 2021
Content Delivery Network IaaS 2020 2020
Content Delivery Network IaaS 2021 2021

IT Decision Makers and Key Stakeholders at Pfizer Thailand

First Name Last Name Title Function Department Email Phone
Senior Finance Director, ASEAN Cluster Director Finance
Financial Controller Director Finance
Senior Accounting officer Manager Finance
Show All Contacts

Apps Being Evaluated by Pfizer Thailand Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Pfizer Thailand IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Pfizer Thailand digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD Pfizer Thailand Technographics
Pfizer Thailand is a Life Sciences organization based in Thailand, with around 700 employees and annual revenues of $250.0 million.
Pfizer Thailand operates a diverse technology stack with applications such as Infor SunSystems, Acquia Cloud and Hotjar, covering areas like ERP Financial, Web Content Management and Customer Experience.
Pfizer Thailand has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Infor, Acquia and Contentsquare.
Pfizer Thailand recently adopted applications including Hotjar in 2021, Adobe Launch in 2021 and Amazon S3 in 2021, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Pfizer Thailand’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Pfizer Thailand’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Pfizer Thailand technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.