Phoenix, 85034, AZ,
United States
phoenixNAP Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by phoenixNAP and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 phoenixNAP employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that phoenixNAP has purchased the following applications: SalesIntel ABM for Account Based Marketing in 2020, Rackspace Cloud for Application Hosting and Computing Services in 2018, LiveChat for Chatbots and Conversational AI in 2012 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems phoenixNAP is running and its propensity to invest more and deepen its relationship with SalesIntel Research , Rackspace Technology , Connectwise or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing phoenixNAP revenues, which have grown to $22.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for phoenixNAP intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| SalesIntel Research | Legacy | SalesIntel ABM | Account Based Marketing | CRM | n/a | 2020 | 2020 | In 2020 phoenixNAP integrated SalesIntel ABM to strengthen targeted prospecting within its commercial sales organization, deploying the SalesIntel ABM application as a core Account Based Marketing capability to offset falling call connection rates after remote work adoption. The engagement targeted PhoenixNAP’s sales workflow and prospecting cadence rather than a broad persona or industry sweep, aligning with the company’s historical approach of curated, high engagement outreach. The implementation centered on data accuracy and intent-driven prospect identification, with SalesIntel ABM providing verified direct dials, mobile numbers, intent topics such as disaster recovery, a Verify control to trigger same-day confirmation, and a Research-on-Demand service to fill data gaps. These functional capabilities were used to streamline contact discovery, reduce manual confirmation steps, and enable direct-dial outreach that complemented email sequences. Operationally the platform was adopted by PhoenixNAP’s sales team and championed by a Senior Business Solutions Executive, following a trial period that led to a formal partnership. The workflow integration replaced ad hoc reliance on LinkedIn, browser extensions, and general research, enabling a higher volume of deliberate touches; the case study records activity levels of approximately 150 to 200 combined email and phone touches per week as part of the new cadence. Governance and rollout followed a pragmatic user-driven adoption model, with frontline sellers incorporating SalesIntel ABM into daily prospecting and decision-makers approving continued subscription after trial validation. Reported outcomes in the case study include substantial time savings on prospecting, more conversations and opportunities, access to prospects that previously could not be reached, and optimism about intent data shortening sales cycles through more timely engagement. | |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Rackspace Technology | Legacy | Rackspace Cloud | Application Hosting and Computing Services | IaaS | n/a | 2018 | 2018 | ||
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Backup as a Service (BaaS) | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| LiveChat, Inc. | Legacy | LiveChat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2012 | 2012 |
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Collaboration | Collaboration |
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2019 | 2019 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Digital Signing | Content Management |
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2018 | 2018 |
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ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Payment Processing | ERP Financial Management |
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2020 | 2020 |
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Subscription and Recurring Billing | ERP Financial Management |
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2009 | 2009 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Web Application Firewalls (WAF), DDoS Protection | CyberSecurity |
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2021 | 2021 |
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