Kanpur, 209305,
India
Phool India Technographics
Phool India Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Phool India and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 Phool India employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Phool India has purchased the following applications: PayPal Braintree for Payment Processing in 2022, ViralMint Insights for Analytics and BI in 2024, Google Workspace (Formerly Google G-Suite) for Collaboration in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Phool India is running and its propensity to invest more and deepen its relationship with PayPal , Amazon Web Services (AWS) , Apple or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Phool India revenues, which have grown to $6.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Phool India intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Phool India Tech Stack and Enterprise Applications
Phool India ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| PayPal | Legacy | PayPal Braintree | Payment Processing | ERP | n/a | 2022 | 2022 |
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Payment Processing | ERP |
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2023 | 2023 |
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Payment Processing | ERP |
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2023 | 2023 |
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Phool India Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ViralMint | Legacy | ViralMint Insights | Analytics and BI | Analytics and BI | n/a | 2024 | 2024 |
In 2024, Phool India implemented ViralMint Insights for Analytics and BI to centralize digital-marketing measurement and audience intelligence across its India operations. ViralMint delivered digital-marketing analytics, conversion-rate optimization and audience insights that were used to inform campaign optimization and customer acquisition workstreams.
ViralMint Insights was configured to surface analytics and reporting dashboards, audience segmentation and conversion-rate optimization workflows, emphasizing funnel analysis and attribution-aligned reporting typical of Analytics and BI deployments. The implementation leveraged reporting and audience segmentation capabilities to prioritize high-impact creative and channel tests, and to iterate on conversion-rate tactics.
Operational coverage focused on Phool India’s marketing and growth functions, aligning campaign measurement with customer acquisition efforts and search visibility initiatives. Governance centered on vendor-delivered insights and iterative CRO testing cycles, with ViralMint Insights acting as the analytics and reporting source of truth for campaign decisions.
The engagement produced reported outcomes, with ViralMint describing a 356% increase in overall sales and substantial gains in new-to-brand customers and search volume, outcomes attributed to the analytics, reporting and conversion-rate optimization work delivered by ViralMint Insights.
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Phool India Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2018 | 2018 |
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Phool India Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Web Content Management | Content Management |
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2019 | 2019 |
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Phool India eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce | eCommerce |
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2024 | 2024 |
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eCommerce | eCommerce |
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2023 | 2023 |
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eCommerce | eCommerce |
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2026 | 2026 |
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Personalization and Product Recommendations | eCommerce |
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2021 | 2021 |
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Shipping Management | eCommerce |
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2019 | 2019 |
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Shipping Management | eCommerce |
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2020 | 2020 |
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Shipping Management | eCommerce |
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2026 | 2026 |
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Phool India CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Data Platform | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Loyalty | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2024 | 2024 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2023 | 2023 |
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Partner Relationship Management | CRM |
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2024 | 2024 |
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Tag Management | CRM |
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2019 | 2019 |
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Tag Management | CRM |
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2020 | 2020 |
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Phool India ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2019 | 2019 |
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Application Performance Management | ITSM |
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2020 | 2020 |
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Application Performance Management | ITSM |
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2023 | 2023 |
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Phool India IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Cloud Storage | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2025 | 2025 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2025 | 2025 |
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Domain Name System (DNS) | IaaS |
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2018 | 2018 |
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Phool India CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Security (AppSec) | CyberSecurity |
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2020 | 2020 |
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Identity and Access Management (IAM) | CyberSecurity |
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2024 | 2024 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2019 | 2019 |
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Web Application Firewalls (WAF), Phishing Protection | CyberSecurity |
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2025 | 2025 |
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IT Decision Makers and Key Stakeholders at Phool India
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Phool India Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||