Pipedrive
530 Fifth Avenue, 8th floor, Suite 802,
New York, 10036, NY,
United States
New York, 10036, NY,
United States
1 650-924-9906
Professional Services
Pipedrive Technographics
Pipedrive Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Pipedrive and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1000 Pipedrive employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Pipedrive has purchased the following applications: Lever by Employ for Applicant Tracking System in 2017, Adobe Connect for Audio Video and Web Conferencing in 2017, Retreaver for Call Tracking and Recording in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Pipedrive is running and its propensity to invest more and deepen its relationship with Employ , Jobbatical , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Pipedrive revenues, which have grown to $81.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Pipedrive intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Pipedrive Tech Stack and Enterprise Applications
Pipedrive HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Employ | Legacy | Lever by Employ | Applicant Tracking System | HCM | n/a | 2017 | 2017 |
In 2017, Pipedrive implemented Lever by Employ as their Applicant Tracking System to manage recruiting and hiring workflows. The deployment is embedded on Pipedrive's public careers site to capture candidate applications and to centralize job postings and application submissions through the web based hiring flow. Lever by Employ serves as the primary recruiting system for Pipedrive's talent acquisition team, consolidating candidate profiles and activity in a single Applicant Tracking System instance.
Configuration emphasized Applicant Tracking System standard modules, including job requisition management, candidate profile management, application intake and stage based pipeline tracking, and interview scheduling capabilities consistent with ATS functionality. The implementation covers HR and recruitment operations at Pipedrive and aligns web hosted application forms with internal recruiter workflows, enabling structured progression of candidates through hiring stages and centralized record keeping for the recruiting function.
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HR Compliance, BackGround Screening | HCM |
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2015 | 2015 |
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Pipedrive Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Connect | Audio Video and Web Conferencing | Collaboration | n/a | 2017 | 2017 |
In 2017, Pipedrive implemented Adobe Connect to add web conferencing capability to its public site. Adobe Connect, classified as Audio Video and Web Conferencing, is used on the Pipedrive website to host live customer meetings, webinars, and interactive product demonstrations.
The Adobe Connect deployment focuses on core Audio Video and Web Conferencing capabilities, including persistent virtual meeting rooms, screen sharing and content presentation, attendee chat and Q and A, and session recording for on demand access. Adobe Connect is configured to surface meetings and webinar entry from the website experience, aligning conferencing workflows with external engagement touch points.
Operationally the implementation supports customer facing functions, namely sales engagement, marketing events, and customer success interactions, with centralized management of meeting templates and access controls. Pipedrive integrated Adobe Connect into its website experience to provide a cohesive conferencing channel, documenting session configuration and user roles to standardize external communications and webinar delivery.
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Audio Video and Web Conferencing | Collaboration |
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2019 | 2019 |
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Audio Video and Web Conferencing | Collaboration |
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2019 | 2019 |
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Collaboration | Collaboration |
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2011 | 2011 |
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Collaboration | Collaboration |
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2019 | 2019 |
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Pipedrive CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Retreaver | Legacy | Retreaver | Call Tracking and Recording | CRM | n/a | 2018 | 2018 |
In 2018, Pipedrive integrated Retreaver to capture and link inbound call events into CRM workflows. The Retreaver implementation is a Call Tracking and Recording deployment that channels call-level metadata and recordings into Pipedrive CRM to support sales qualification and pipeline tracking.
Implementation scope centered on call event capture, recording, and attribution modules, with configuration to map incoming call identifiers to CRM contacts and deal records. Retreaver was configured to surface call metadata, call source attribution, recordings, and to trigger CRM workflow events aligned to lead qualification and pipeline stages.
Integration used event webhooks and API-based connectors to push call events into Pipedrive CRM objects, enabling automated activity logging and task creation for sales representatives. Operational coverage extended across Pipedrive's global sales operations, with emphasis on U.S. and international sales teams, impacting CRM and Sales functions.
Governance focused on mapping call-to-deal logic into Pipedrive pipelines and configuring workflow triggers for qualification and follow up, requiring coordination between sales operations and CRM administrators. The stated outcome is improved sales qualification and pipeline tracking through the Retreaver integration with Pipedrive CRM.
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Community Management | CRM |
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2018 | 2018 |
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CRM | CRM |
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2015 | 2015 |
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Customer Data Platform | CRM |
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2015 | 2015 |
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Customer Experience | CRM |
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2015 | 2015 |
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Customer Experience | CRM |
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2017 | 2017 |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2011 | 2011 |
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Marketing Automation | CRM |
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2012 | 2012 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Partner Relationship Management | CRM |
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2021 | 2021 |
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PR and Media Communication | CRM |
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2017 | 2017 |
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Pipedrive ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2014 | 2014 |
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Application Performance Management | ITSM |
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2014 | 2014 |
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Incident Management | ITSM |
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2018 | 2018 |
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IT Service Management | ITSM |
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2020 | 2020 |
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Pipedrive SPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Sales Performance Management | SPM |
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2019 | 2019 |
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Pipedrive TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Pipedrive PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2021 | 2021 |
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Pipedrive IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2012 | 2012 |
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Content Delivery Network | IaaS |
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2011 | 2011 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Pipedrive CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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Pipedrive Professional Services
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Professional Services | Professional Services |
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2013 | 2013 |
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Professional Services | Professional Services |
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2013 | 2013 |
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IT Decision Makers and Key Stakeholders at Pipedrive
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Pipedrive Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Pipedrive IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Pipedrive digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Pipedrive Technographics
Pipedrive is a Professional Services organization based in United States,
with around 1000 employees and annual revenues of $81.0 million.
Pipedrive operates a diverse technology stack with applications such as
Lever by Employ, Adobe Connect and Retreaver,
covering areas like Applicant Tracking System, Audio Video and Web Conferencing and Call Tracking and Recording.
Pipedrive has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Employ, Adobe Systems and Retreaver.
Pipedrive recently adopted applications including
PartnerStack PRM in 2021, OneTrust Cookie Consent in 2021 and OneTrust CookiePro in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Pipedrive’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Pipedrive’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Pipedrive technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.