Bristol, BS36 2TX,
United Kingdom
Pitchmark Technographics
Pitchmark Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Pitchmark and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Pitchmark employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Pitchmark has purchased the following applications: Microsoft 365 for Collaboration in 2017, Neetrix Contacts for CRM in 2020, Lunio Automated Click Fraud Prevention for AML, Fraud and Compliance in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Pitchmark is running and its propensity to invest more and deepen its relationship with Microsoft , Salesforce , Neetrix or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Pitchmark revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Pitchmark intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Pitchmark Tech Stack and Enterprise Applications
Pitchmark Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017, Pitchmark implemented Microsoft 365 to provide Collaboration capabilities across the organization. The 10 employee United Kingdom manufacturing company uses Microsoft 365 on its website and to support core productivity, communication, and document workflows, establishing a direct relationship between Pitchmark, Microsoft 365, Collaboration and its business functions.
Deployment follows a cloud SaaS model with a single Microsoft 365 tenant configured for company wide use, combining mailbox, document collaboration, synchronous communication, and file sync capabilities. Typical modules within this Collaboration deployment include Exchange Online for email, SharePoint Online for document libraries, Microsoft Teams for real time collaboration, and OneDrive for personal file storage. Governance is implemented through centralized tenant administration and cloud identity and access controls to manage user provisioning, permissions, and content sharing policies across the small operational footprint.
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Collaboration | Collaboration |
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2022 | 2022 |
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Pitchmark CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Neetrix | Legacy | Neetrix Contacts | CRM | CRM | n/a | 2020 | 2020 |
In 2020, Pitchmark implemented Neetrix Contacts as its CRM on its public website. The Neetrix Contacts instance is deployed as an embedded web form and contact capture layer that feeds a cloud hosted contact database, instrumenting site level lead intake for the 10 employee manufacturing company based in the United Kingdom. The deployment focuses on centralizing contact records and staging inbound inquiries for follow up.
The Neetrix Contacts implementation includes configured contact capture forms, lead qualification fields, contact record management, segmentation, and basic lead routing workflows inside the Neetrix Contacts application. Integrations are limited to website embedding and real time form to CRM synchronization, with data mapped into standardized contact schemas. Pitchmark Neetrix Contacts CRM supports core sales and marketing workflows, and operational ownership spans those functions with governance configured for field validation and explicit consent capture to support privacy handling.
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Marketing Automation | CRM |
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2017 | 2017 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2022 | 2022 |
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Pitchmark TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Lunio | Legacy | Lunio Automated Click Fraud Prevention | AML, Fraud and Compliance | TRM | n/a | 2018 | 2018 |
In 2018, Pitchmark implemented Lunio Automated Click Fraud Prevention on its website. Lunio Automated Click Fraud Prevention is deployed to address click fraud within the AML, Fraud and Compliance category, instrumenting site traffic to detect invalid clicks and non-human activity and to preserve measurement integrity for digital campaigns.
Deployment architecture is lightweight and site-focused, using page-level instrumentation that sends event data to Lunio for real-time analysis, while operating alongside the companys marketing and analytics workflows. Configuration emphasized real-time detection, rule-based traffic filtering and automated tagging of suspect events to improve analytics hygiene, with operational scope concentrated on the website and marketing function for the UK-based manufacturing SME. Governance centered on procedures for reviewing flagged click events and maintaining exclusion rules, providing a small-team workflow for ongoing tuning and false positive review.
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IT Decision Makers and Key Stakeholders at Pitchmark
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Apps Being Evaluated by Pitchmark Executives
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