Kaohsiung City, x,
Taiwan
Pizza Hut Taiwan Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Pizza Hut Taiwan and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 265 Pizza Hut Taiwan employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Pizza Hut Taiwan has purchased the following applications: Appier AiDeal for Artificial Intelligence Marketing in 2020, Microsoft 365 for Collaboration in 2019, SAP Emarsys Personalization for Personalization and Product Recommendations in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Pizza Hut Taiwan is running and its propensity to invest more and deepen its relationship with Appier , Microsoft , SAP or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Pizza Hut Taiwan revenues, which have grown to $65.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Pizza Hut Taiwan intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Appier | Legacy | Appier AiDeal | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, Pizza Hut Taiwan implemented Appier AiDeal, deploying an AI Sales Triger application to address indecisive shoppers and improve online order completion. The initiative targeted the high-potential segment defined as hesitant shoppers with average transaction values between NTD 500 and 999, aligning the program with the online ordering and e-commerce sales function for the brand in Taiwan.
Appier AiDeal was configured to identify hesitant shoppers in real time and deliver targeted, limited time offers. The implementation centered on automated offer orchestration and coupon issuance, with the specific promotion rules set to provide a NTD50 discount when an order was completed within 30 minutes of receiving the coupon. Appier AiDeal's capabilities were applied to propensity-based segmentation and real-time intervention within the checkout funnel.
Pizza Hut Taiwan executed an A/B testing regimen during the promotion period to measure the volume of online transactions before and after introducing Appier AiDeal. The rollout focused on controlled experiment governance and transaction volume measurement to validate the targeting rules and the NTD50, 30-minute coupon condition against a holdout group.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2019 | 2019 |
In 2019, Pizza Hut Taiwan implemented Microsoft 365 as its Collaboration platform. The deployment supports the company’s Taiwan operations and approximately 265 employees, and is documented as being used on their public website. Pizza Hut Taiwan Microsoft 365 Collaboration is positioned to serve corporate communications, marketing content workflows, and store operations coordination within the retail organization.
The implementation emphasizes core Microsoft 365 collaboration capabilities, delivering hosted email, team chat, cloud file storage, and document library services to centralize messaging and content collaboration. Microsoft 365 was configured as a cloud-hosted SaaS tenant with tenant-level controls for access and content management, consistent with collaboration category practices for a mid-sized retail operator.
Operational rollout focused on unifying internal communications and document sharing across head office and store management teams in Taiwan, with Microsoft 365 presence surfaced on the company website. Governance concentrated on collaboration controls, account provisioning, and content lifecycle processes to align marketing and operational coordination across the retail footprint.
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Emarsys Personalization | Personalization and Product Recommendations | eCommerce | n/a | 2019 | 2019 |
In 2019, Pizza Hut Taiwan deployed SAP Emarsys Personalization on its public website. The implementation uses SAP Emarsys Personalization to provide Personalization and Product Recommendations across the digital storefront, enabling tailored content and product suggestion experiences for site visitors.
The implementation follows a client side web integration model, instrumenting site pages with SAP Emarsys Personalization scripts to capture behavioral signals and render dynamic recommendation widgets and targeted content zones. Functionally the deployment aligns with typical Personalization and Product Recommendations capabilities, including behavioral segmentation, content targeting, campaign orchestration, and rule driven recommendation logic. Operational ownership sits with marketing and e commerce teams, and the rollout scope is focused on the website experience where the application drives front end personalization and product suggestion workflows.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Data Platform | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2019 | 2019 |
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Data Management Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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