San Francisco, 94108, CA,
United States
PlaceLocal Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by PlaceLocal and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 70 PlaceLocal employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that PlaceLocal has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2024, Thunder CMP for Marketing Automation in 2014, IBM Cloud (formerly IBM Bluemix and IBM SoftLayer) for Application Hosting and Computing Services in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems PlaceLocal is running and its propensity to invest more and deepen its relationship with Google , PaperG , IBM or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing PlaceLocal revenues, which have grown to $12.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for PlaceLocal intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2024 | 2024 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| PaperG | Legacy | Thunder CMP | Marketing Automation | CRM | n/a | 2014 | 2014 |
In 2014 PlaceLocal deployed Thunder CMP on its website. Thunder CMP is used as Marketing Automation to centralize web content, campaign orchestration, email marketing, and lead capture across PlaceLocal's media properties. The implementation configures editorial workflow controls, campaign templates, and visitor segmentation to support targeted content and personalized experiences. The deployment also includes analytics instrumentation for tracking engagement and campaign performance at the page level.
Operational ownership is with marketing and audience development teams, with configuration designed for staged rollouts of content and campaigns across site sections. The architecture is web centric, embedding Thunder CMP into the corporate site to manage on page personalization and automated campaign flows. Governance focuses on marketing workflow approvals, content staging, and segmentation rules to coordinate publishing and campaign execution.
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| IBM | Legacy | IBM Cloud (formerly IBM Bluemix and IBM SoftLayer) | Application Hosting and Computing Services | IaaS | n/a | 2014 | 2014 |
|
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||