San Francisco, 94105, CA,
United States
Planful Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Planful and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 550 Planful employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Planful has purchased the following applications: Integrate Demand Acceleration Platform (DAP) for Account Based Marketing in 2019, Greenhouse ATS for Applicant Tracking System in 2017, Amazon EC2 for Application Hosting and Computing Services in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Planful is running and its propensity to invest more and deepen its relationship with Integrate , LeanData , Ziff Davis or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Planful revenues, which have grown to $175.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Planful intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Integrate | Legacy | Integrate Demand Acceleration Platform (DAP) | Account Based Marketing | CRM | n/a | 2019 | 2019 | In 2019 Planful implemented Integrate Demand Acceleration Platform (DAP) as its Account Based Marketing solution to automate offline demand programs and centralize list management. The deployment focused on ingesting and orchestrating events, content syndication, paid social media, webinars, and review site activities through a single system to eliminate manual list processing and batch handoffs. Integrate Demand Acceleration Platform (DAP) was configured to perform program orchestration, lead ingestion, and automated data quality enforcement, removing manual tasks tied to list hygiene and lead routing. The platform replaced manual batch lead delivery with continuous delivery of leads, streamlining campaign workflows and reducing wait times for downstream teams. Operational coverage centered on Growth Marketing and demand generation, consolidating cross channel program execution onto one Account Based Marketing platform so campaign owners could run multi channel initiatives without separate spreadsheets or ad hoc processes. The implementation aligned marketing program management and list governance into a single operational model, changing daily workflows for marketing operations and campaign managers. Governance shifted to platform based control, with Integrate DAP becoming the source of truth for offline program data and lead quality rules, which simplified approval and data handling processes. Outcomes reported by Planful include elimination of manual list work, removal of batch waiting for lead delivery, and improved team satisfaction, with leadership noting that results speak for themselves. | |
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Account Based Marketing | CRM |
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2019 | 2019 |
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Account Based Marketing | CRM |
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2019 | 2019 |
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Account Based Marketing | CRM |
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2019 | 2019 |
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Account Based Marketing | CRM |
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2020 | 2020 |
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Account Based Marketing | CRM |
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2021 | 2021 |
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Account Based Marketing, Sales Engagement | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Listing Management | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Greenhouse | Legacy | Greenhouse ATS | Applicant Tracking System | HCM | n/a | 2017 | 2017 | ||
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Payroll | HCM |
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2014 | 2014 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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| Amazon Web Services (AWS) | Legacy | Amazon EC2 | Application Hosting and Computing Services | IaaS | n/a | 2020 | 2020 | ||
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Chatbots and Conversational AI | AI-Powered Application |
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2020 | 2020 |
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Chatbots and Conversational AI | AI-Powered Application |
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2020 | 2020 |
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Chatbots and Conversational AI | AI-Powered Application |
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2020 | 2020 |
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Chatbots and Conversational AI | AI-Powered Application |
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2021 | 2021 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Collaboration | Collaboration |
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2020 | 2020 |
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Event Management | Collaboration |
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2020 | 2020 |
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ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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ERP Financial | ERP Financial Management |
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2011 | 2011 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Identity and Access Management (IAM) | CyberSecurity |
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2022 | 2022 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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SPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Incentive Compensation Management | SPM |
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2020 | 2020 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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IT Service Management | ITSM |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Transactional Email | PaaS |
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2020 | 2020 |
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| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
| Date | Company | Status | Vendor | Product | Category | Market |
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