Planful (formerly Host Analytics)
150 Spear Street Suite 1850,
San Francisco, 94105, CA,
United States
San Francisco, 94105, CA,
United States
1 650-249-7100
Professional Services
Planful (formerly Host Analytics) Technographics
Planful (formerly Host Analytics) Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Planful (formerly Host Analytics) and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 550 Planful (formerly Host Analytics) employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Planful (formerly Host Analytics) has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2011, Greenhouse ATS for Applicant Tracking System in 2017, Drift AI Chatbot for Chatbots and Conversational AI in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Planful (formerly Host Analytics) is running and its propensity to invest more and deepen its relationship with Oracle , Greenhouse , ADP or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Planful (formerly Host Analytics) revenues, which have grown to $186.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Planful (formerly Host Analytics) intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Planful (formerly Host Analytics) Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP Financial Management | n/a | 2011 | 2011 |
In 2011, Planful implemented Oracle NetSuite ERP as its ERP Financial solution. The rollout targeted finance and billing for the United States based professional services firm, aligning Oracle NetSuite ERP ERP Financial with core accounting and order to cash responsibilities.
The implementation configured standard ERP Financial modules including general ledger, accounts receivable, billing consolidation, and revenue management, with automation of invoice generation, AR workflows, and period close sequencing. Work centered on transforming current billing platforms into consolidated NetSuite billing processes, and on configuring billing schemas and revenue recognition logic consistent with professional services billing patterns.
Integrations focused on ingesting and consolidating existing billing platform outputs into Oracle NetSuite ERP, establishing end to end order to cash flows between billing engines and core finance ledgers. Governance emphasized a finance led rollout with staged cutovers, reconciliations and control points to support operational continuity across billing and finance functions.
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Greenhouse | Legacy | Greenhouse ATS | Applicant Tracking System | HCM | n/a | 2017 | 2017 |
In 2017, Planful deployed Greenhouse ATS as its Applicant Tracking System. The Greenhouse ATS instance is embedded on Planful's public careers site where job listings and application intake are published, centralizing candidate capture for corporate recruiting. The implementation supports standard Applicant Tracking System capabilities including job requisition posting, candidate tracking, interview orchestration, and offer management, serving recruiting and hiring managers across the United States based professional services organization with roughly 550 employees.
Architecturally the deployment follows a cloud SaaS Applicant Tracking System model, with job listings surfaced via the careers page and application forms feeding candidate profiles into Greenhouse ATS for lifecycle management. Operational coverage focuses on recruiting and HR operations, with governance centered on hiring workflow configuration and process orchestration to ensure consistent candidate handoffs between recruiters and hiring managers. The use of Greenhouse ATS on Planful's careers listing is documented on their public jobs page, indicating direct integration between the careers site and the Greenhouse application.
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Payroll | HCM |
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2014 | 2014 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Drift | Legacy | Drift AI Chatbot | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, Planful implemented Drift AI Chatbot on its website. The deployment positioned Drift AI Chatbot as a web-facing conversational layer within the Chatbots and Conversational AI category, focused on capturing inbound interest and qualifying visitors before downstream engagement. This implementation targeted Planful's public marketing site rather than internal support channels, establishing the chatbot as the primary first-touch conversational interface.
Configuration emphasized conversational playbooks, AI-driven intent detection, automated lead capture, and conditional routing to human agents for complex inquiries. Drift AI Chatbot was set up with a mix of scripted responses and machine-learned intent handling to address product and demo questions, surface contact intents, and guide visitors into structured qualification flows. The implementation used conversation state management and session handoff logic typical of Chatbots and Conversational AI deployments to preserve context during escalations.
Operational ownership sat with marketing for content and messaging governance, while escalation rules and handoff criteria were aligned with sales engagement processes. The rollout concentrated on planful.com pages that drive demand generation and product interest, with iterative tuning of playbooks and training data to refine conversational behavior and maintain alignment with corporate messaging. Administrative controls covered response templates, escalation thresholds, and ongoing review cycles to manage conversational quality and compliance.
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Chatbots and Conversational AI | AI-Powered Application |
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2020 | 2020 |
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Chatbots and Conversational AI | AI-Powered Application |
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2020 | 2020 |
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Chatbots and Conversational AI | AI-Powered Application |
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2021 | 2021 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2020 | 2020 |
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Event Management | Collaboration |
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2020 | 2020 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing | CRM |
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2019 | 2019 |
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Account Based Marketing | CRM |
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2019 | 2019 |
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Account Based Marketing | CRM |
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2019 | 2019 |
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Account Based Marketing | CRM |
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2019 | 2019 |
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Account Based Marketing | CRM |
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2020 | 2020 |
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Account Based Marketing | CRM |
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2021 | 2021 |
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Account Based Marketing, Sales Engagement | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Listing Management | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2021 | 2021 |
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SPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Incentive Compensation Management | SPM |
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2020 | 2020 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2022 | 2022 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Planful (formerly Host Analytics)
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Planful (formerly Host Analytics) Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Planful (formerly Host Analytics) IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Planful (formerly Host Analytics) digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Planful (formerly Host Analytics) Technographics
Planful (formerly Host Analytics) is a Professional Services organization based in United States,
with around 550 employees and annual revenues of $186.0 million.
Planful (formerly Host Analytics) operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Greenhouse ATS and Drift AI Chatbot,
covering areas like ERP Financial, Applicant Tracking System and Chatbots and Conversational AI.
Planful (formerly Host Analytics) has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Greenhouse and Drift.
Planful (formerly Host Analytics) recently adopted applications including
Okta Identity Cloud in 2022, Ruby Live Chat in 2021 and Zoominfo Platform in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Planful (formerly Host Analytics)’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Planful (formerly Host Analytics)’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Planful (formerly Host Analytics) technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.