Jonkoping, 553 16,
Sweden
Plankkungen Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Plankkungen and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Plankkungen employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Plankkungen has purchased the following applications: Minutemailer for Marketing Automation in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Plankkungen is running and its propensity to invest more and deepen its relationship with Minutemailer , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Plankkungen revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Plankkungen intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Minutemailer | Legacy | Minutemailer | Marketing Automation | CRM | n/a | 2019 | 2019 |
In 2019, Plankkungen implemented Minutemailer as its Marketing Automation solution on its website. The implementation focuses on web embedded lead capture and outbound email orchestration to support the small consumer packaged goods seller’s ecommerce customer engagement and promotional cadence.
Minutemailer is configured to manage email campaigns, subscription forms, contact segmentation, and automated workflows including triggered and lifecycle emails. The deployment uses Minutemailer campaign management, contact list segmentation, template orchestration, and analytics dashboards to structure recurring product announcements and promotional sequences, and to enable behavioral segmentation based on onsite interactions.
Operational coverage is centered on the marketing function and the Plankkungen website, with administrators responsible for list governance, consent capture, and scheduling. Governance and workflow controls emphasize subscription consent and GDPR aligned opt in processes implemented through onsite forms, while Minutemailer reporting and deliverability monitoring support ongoing campaign compliance and operational oversight.
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Tag Management | CRM |
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2021 | 2021 |
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| First Name | Last Name | Title | Function | Department | Phone | |
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| Date | Company | Status | Vendor | Product | Category | Market |
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