Playrix
4th floor, Red Oak North, South County Business Park, Leopardstown,
Dublin, D18 X5K7,
Ireland
Dublin, D18 X5K7,
Ireland
353 1 968-2636
Professional Services
Playrix Technographics
Playrix Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Playrix and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3000 Playrix employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Playrix has purchased the following applications: Amazon Redshift for Data Warehouse in 2018, Google Workspace (Formerly Google G-Suite) for Collaboration in 2011, Bitrix24 CRM for CRM in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Playrix is running and its propensity to invest more and deepen its relationship with Amazon Web Services (AWS) , Google , Bitrix24 or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Playrix revenues, which have grown to $2.50 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Playrix intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Playrix Tech Stack and Enterprise Applications
Playrix Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon Redshift | Data Warehouse | Analytics and BI | n/a | 2018 | 2020 |
In 2018 Playrix deployed Amazon Redshift as its Data Warehouse to centralize game analytics processing and reporting, using Amazon Web Services as the vendor. The implementation supported Playrix, a 3000-employee company based in Ireland, by providing a scalable analytics backbone to consolidate telemetry and business metrics for game teams.
The Amazon Redshift deployment focused on a centralized analytical schema and SQL-native reporting workflows, leveraging columnar storage and distributed query execution typical of Data Warehouse architectures. Configuration emphasized workload isolation and compute scaling to support concurrent analytical queries, with standard data modeling and ETL patterns implemented to feed the warehouse.
Operationally the Redshift Data Warehouse was integrated with containerized processing using AWS Fargate to run extract, transform, and load workloads and ephemeral data-processing jobs that populate analytical tables. The rollout targeted analytics, data engineering, and business intelligence functions, aligning warehouse schemas with game analytics use cases to support in-game telemetry analysis and executive reporting.
Governance measures included centralized access controls and standardized SQL-based analytics workflows to enforce consistency across teams, while deployment practices used containerized task orchestration for operational repeatability. The project delivered a reported 10X improvement in game analytics efficiency through the Amazon Redshift Data Warehouse combined with AWS Fargate for processing.
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Playrix Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2011 | 2011 |
In 2011, Playrix implemented Google Workspace (Formerly Google G-Suite) as its primary Collaboration platform. The deployment covered Playrix's organization based in Ireland, supporting an employee base of approximately 3000 and centralizing email, calendaring, and real-time document collaboration across product and corporate teams.
The implementation leveraged core Google Workspace capabilities including Gmail, Google Drive, Calendar, Docs, Sheets, Slides, Meet, Groups, and the Admin Console. Configuration efforts emphasized domain provisioning, user account management with directory synchronization, organizational unit design for access control, and shared Drive structures to enable cross-team content collaboration.
Operational coverage concentrated on company-wide communications and content workflows that support product development, design, and corporate functions. Integration and operational patterns focused on identity and access management, single sign-on, and mobile device management to align endpoint access with corporate policy and remote work needs.
Governance was established through Admin Console policy settings, organizational unit segmentation, and Group-based access controls to provide centralized oversight and delegated administration where necessary. Rollout and onboarding used staged provisioning and account configuration to align user access with governance policies and operational workflows.
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Playrix CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Bitrix24 | Legacy | Bitrix24 CRM | CRM | CRM | n/a | 2021 | 2021 |
In 2021 Playrix implemented Bitrix24 CRM as a website-integrated customer relationship platform in the CRM category. The deployment places Bitrix24 CRM at the front end of Playrix digital channels to capture leads and customer inquiries directly from the corporate website, establishing a single system for contact management and initial engagement.
Configuration focused on standard CRM functional modules aligned to the CRM category, including web lead capture forms, contact and account records, sales pipeline staging, task assignment and internal communication threads. Playrix configured automated routing rules and workflow triggers to convert web submissions into actionable leads and to assign follow up to sales and support queues, while using built-in activity logging for case and opportunity tracking.
Operational coverage centers on web-facing marketing and customer support intake and the internal sales and service teams who manage follow up and resolution. Governance emphasized role-based access and workflow standardization to ensure consistent handling of website leads and to centralize customer interaction history inside Bitrix24 CRM, with ongoing configuration managed by internal application owners.
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Playrix ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2024 | 2024 |
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Playrix TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2022 | 2022 |
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Governance, Risk and Compliance | TRM |
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2022 | 2022 |
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Playrix PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2012 | 2012 |
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Transactional Email | PaaS |
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2019 | 2019 |
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Playrix IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Cloud Storage | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Playrix
| First Name | Last Name | Title | Function | Department | Phone | |
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Deputy CFO | Director | Finance | |
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Deputy CFO in charge of Reporting, Tax and M&A | Director | Finance | |
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COO | CXO | Operations | |
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Executive Technical Director | Director | IT | |
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Apps Being Evaluated by Playrix Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Playrix IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Playrix digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Playrix Technographics
Playrix is a Professional Services organization based in Ireland,
with around 3000 employees and annual revenues of $2.50 billion.
Playrix operates a diverse technology stack with applications such as
Amazon Redshift, Google Workspace (Formerly Google G-Suite) and Bitrix24 CRM,
covering areas like Data Warehouse, Collaboration and CRM.
Playrix has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Amazon Web Services (AWS), Google and Bitrix24.
Playrix recently adopted applications including
Freshservice in 2024, OpenX OpenAudience in 2022 and PubMatic in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Playrix’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Playrix’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Playrix technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.