Harpenden, AL5 5EQ,
United Kingdom
Plowman Craven Technographics
Plowman Craven Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Plowman Craven and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 161 Plowman Craven employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Plowman Craven has purchased the following applications: SurvAid for Survey and Questionnaire in 2016, Craft CMS for Web Content Management in 2018, Hotjar for Customer Experience in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Plowman Craven is running and its propensity to invest more and deepen its relationship with SurvAid , Pixel & Tonic , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Plowman Craven revenues, which have grown to $23.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Plowman Craven intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Plowman Craven Tech Stack and Enterprise Applications
Plowman Craven Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SurvAid | Legacy | SurvAid | Survey and Questionnaire | Collaboration | n/a | 2016 | 2016 |
In 2016, Plowman Craven implemented SurvAid's PGM Manager application as part of its Survey and Questionnaire tooling for rail field surveying in the United Kingdom. The deployment was executed by Plowman Craven's rail team to capture survey control points and produce witness diagrams for on site evidence collection and documentation.
SurvAid's PGM Manager app was configured to log high volumes of control points in the field and to generate witness diagrams that removed manual drafting bottlenecks in the office. Field crews recorded up to 100 control points in a single shift, and office processing time for captured surveys decreased from five days to under one day.
Operational scope focused on rail field surveying and adjacent survey operations and office processing functions, with SurvAid supporting standardized capture workflows and faster handover from field teams to office processing. The implementation positioned SurvAid as the rail team's primary Survey and Questionnaire tool, improving survey throughput and streamlining witness diagram production.
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Plowman Craven Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Pixel & Tonic | Legacy | Craft CMS | Web Content Management | Content Management | n/a | 2018 | 2018 |
In 2018, Plowman Craven deployed Craft CMS to run its corporate website. Craft CMS is used as the companys Web Content Management platform and is configured to centralize content modeling, templating, asset management, and editorial publishing workflows for the public site. The implementation uses Craft CMS as the primary application for managing structured content and site presentation.
Deployment is scoped to the Plowman Craven website and supports marketing and communications content operations in the United Kingdom, with role based editorial permissions and staged publishing approval workflows to enforce governance. Functional capabilities implemented include content type modeling, media asset management, user permissioning, and template driven front end rendering consistent with Web Content Management practices. The configuration emphasizes structured content and editorial process controls within Craft CMS to standardize content creation and publishing across the corporate site.
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Plowman Craven CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2016 | 2016 |
In 2016, Plowman Craven implemented Hotjar as part of its Customer Experience tooling on its public website. Hotjar was deployed via a client-side JavaScript snippet embedded in site templates to capture user behavior on key pages. The implementation focused on behavioral capture such as session recordings, heatmaps and conversion funnels to surface user interaction patterns.
The Hotjar deployment provides behavioral analytics and on-site feedback capabilities used by marketing, UX and digital teams for website experience analysis and prioritization. Instrumentation was managed at the site template level and governed through web operations processes to control page-level tagging and data collection scope. This configuration places Hotjar within Plowman Craven's Customer Experience stack to support iterative UX testing and content optimization workflows.
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2013 | 2013 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Plowman Craven PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2019 | 2019 |
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Transactional Email | PaaS |
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2021 | 2021 |
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Plowman Craven IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Plowman Craven CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Plowman Craven
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Apps Being Evaluated by Plowman Craven Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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