Plus Denmark Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Plus Denmark and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 35 Plus Denmark employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Plus Denmark has purchased the following applications: OpenAI GPT-4 for Generative AI Platforms in 2024, Userlink AI ChatBot for Chatbots and Conversational AI in 2025, Microsoft 365 for Collaboration in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Plus Denmark is running and its propensity to invest more and deepen its relationship with OpenAI , Userlink AI , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Plus Denmark revenues, which have grown to $12.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Plus Denmark intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| OpenAI | Legacy | OpenAI GPT-4 | Generative AI Platforms | AI Development | n/a | 2024 | 2024 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Userlink AI | Legacy | Userlink AI ChatBot | Chatbots and Conversational AI | AI-Powered Application | n/a | 2025 | 2025 |
In 2025, Plus Denmark implemented Userlink AI ChatBot on its corporate website, deploying a conversational front end to handle visitor inquiries and product information. The deployment uses Userlink AI ChatBot as a Chatbots and Conversational AI solution to present an embedded web widget that routes common questions to automated dialogue flows and surfaces product details for manufacturing customers. The implementation is explicitly hosted on the public www.plus.dk site and is intended for customer-facing interactions rather than back office automation.
Configuration work focused on canonical conversational modules, including intent classification, scripted knowledge base responses, multi-turn dialogue flows, and form-based lead capture that collects contact details for follow up. Conversation content was seeded from site product pages and technical content, and dialogue trees were tuned to reflect common manufacturing product inquiries. The Userlink AI ChatBot configuration emphasizes fallback triggers to flag interactions that require human follow up and session logging for analyst review.
Operational scope centers on customer service and commercial engagement on the Plus Denmark website, supporting web visitors in Denmark and international prospects who access site content. Governance was organized around a small admin group responsible for content edits, training data updates, and a recurring review cadence to refine intents and response accuracy. Change control procedures focus on content versioning and staged updates to conversation flows to limit customer experience disruption.
Monitoring and operational management include conversation logging and dashboarding to track usage patterns and to inform ongoing conversation tuning. The implementation positions Userlink AI ChatBot as the primary conversational layer on the website, with a governance model that emphasizes supervised updates and human oversight for escalation paths.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2016 | 2016 |
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Collaboration | Collaboration |
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2018 | 2018 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Digital Signing | Content Management |
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2024 | 2024 |
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Web Content Management | Content Management |
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2018 | 2018 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Product Information Management | eCommerce |
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2020 | 2020 |
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Product Information Management | eCommerce |
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2020 | 2020 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Customer Experience | CRM |
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2020 | 2020 |
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Lead Generation | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2023 | 2023 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Social Media Management | CRM |
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2024 | 2024 |
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Tag Management | CRM |
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2018 | 2018 |
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Tag Management | CRM |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Cloud Storage | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2011 | 2011 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Domain Name System (DNS) | IaaS |
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2016 | 2016 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2024 | 2024 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2024 | 2024 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2016 | 2016 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2020 | 2020 |
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