Jim Thorpe, 18229, PA,
United States
Pocono Whitewater Rafting Technographics
Pocono Whitewater Rafting Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Pocono Whitewater Rafting and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 120 Pocono Whitewater Rafting employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Pocono Whitewater Rafting has purchased the following applications: LiveChat for Chatbots and Conversational AI in 2016, Lotame DMP for Data Management Platform in 2021, Infolink Cloud Hosting and Computing for Application Hosting and Computing Services in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Pocono Whitewater Rafting is running and its propensity to invest more and deepen its relationship with LiveChat, Inc. , Lotame , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Pocono Whitewater Rafting revenues, which have grown to $15.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Pocono Whitewater Rafting intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Pocono Whitewater Rafting Tech Stack and Enterprise Applications
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| LiveChat, Inc. | Legacy | LiveChat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2016 | 2016 |
In 2016, Pocono Whitewater Rafting implemented LiveChat on its public website. Pocono Whitewater Rafting implemented LiveChat in 2016 as a Chatbots and Conversational AI solution to capture web-based customer inquiries, surface reservation intent, and provide immediate routing to on-shift support staff and operations personnel. The deployment is centered on the LiveChat web widget and agent console, with configuration of canned responses and chat transcript logging to support live customer interactions.
Operational scope covers customer service and reservations workflows, with the tool managed by front-desk and operations teams responsible for guest communications. Governance emphasizes standardized response templates, staffing schedules for weekday and weekend peaks, and transcript review to maintain consistent messaging across bookings and safety communications. LiveChat is used as the primary Chatbots and Conversational AI interface between website visitors and Pocono Whitewater Rafting staff.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Lotame | Legacy | Lotame DMP | Data Management Platform | CRM | n/a | 2021 | 2021 |
In 2021, Pocono Whitewater Rafting implemented Lotame DMP as a Data Management Platform on its public website. The deployment captures first party web behavioral signals to support marketing and customer engagement use cases across the companys digital presence.
Lotame DMP was configured to perform web tagging, cookie and device identifier collection, audience segmentation, and profile stitching to create persistent visitor cohorts. Configuration emphasized audience taxonomy, segmentation rules, and data retention policies aligned with seasonal booking patterns and marketing campaign windows.
Operational scope is concentrated on the corporate website and owned digital channels, serving the marketing and digital operations teams responsible for targeted media, remarketing, and on-site personalization. Data activation workflows were organized to feed advertising and analytics processes while keeping endpoint systems unspecified.
Governance included role based access controls, centralized audience definitions, and documented procedures for managing collected web behavioral data and segment publication. The rollout followed a phased tagging and segment activation approach to limit operational disruption and to stabilize audience definitions before broader use.
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Data Management Platform | CRM |
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2021 | 2021 |
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Listing Management | CRM |
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2017 | 2017 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Infolink | Legacy | Infolink Cloud Hosting and Computing | Application Hosting and Computing Services | IaaS | n/a | 2021 | 2021 |
In 2021, Pocono Whitewater Rafting implemented Infolink Cloud Hosting and Computing. Pocono Whitewater Rafting uses Infolink Cloud Hosting and Computing in the Application Hosting and Computing Services category to host and operate its public website and related digital assets, providing the company with a cloud platform for web delivery and site management.
The deployment centers on managed compute instances and object storage to serve site content, with platform services for HTTPS termination, automated backups, and monitoring. Infolink Cloud Hosting and Computing provides web hosting, persistent storage, and platform-level monitoring capabilities that support content updates and high availability for the public-facing site.
Operational ownership is aligned to a small internal IT function and marketing operations, who manage DNS, certificate administration, access controls, and scheduled maintenance. Governance includes role based access, incident monitoring, and platform level backup schedules, with the implementation scoped to the company website and public-facing services rather than internal enterprise applications.
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IT Decision Makers and Key Stakeholders at Pocono Whitewater Rafting
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Apps Being Evaluated by Pocono Whitewater Rafting Executives
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