Podo
Calle Antonio Maura 18, 2Aº B,
Madrid, 28014,
Spain
Madrid, 28014,
Spain
900 444 900
Oil, Gas and Chemicals
Podo Technographics
Podo Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Podo and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 70 Podo employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Podo has purchased the following applications: Cloudera Enterprise Platform for Data Warehouse in 2016, Google Workspace (Formerly Google G-Suite) for Collaboration in 2016, Hubspot CRM for CRM in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Podo is running and its propensity to invest more and deepen its relationship with Cloudera , Google , HubSpot or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Podo revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Podo intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Podo Tech Stack and Enterprise Applications
Podo Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cloudera | Legacy | Cloudera Enterprise Platform | Data Warehouse | Analytics and BI | n/a | 2016 | 2017 |
In 2016, Podo implemented Cloudera Enterprise Platform, a Data Warehouse, to power a cloud-based machine learning and advanced analytics platform for customer consumption forecasting and customized pricing. Podo is a Spanish utilities company delivering electricity to consumers and businesses across Spain, and the Cloudera Enterprise Platform supports its core requirement to predict individual power usage and enable fully customized rate offerings.
The deployment was provisioned to run on Google Cloud Platform and managed with Cloudera Manager, providing deep cluster monitoring, enterprise security, and governance in the cloud. The implementation emphasized rapid scalability to grow cluster capacity as the customer base expanded, and the platform hosts machine learning pipelines, batch analytics, and streaming ingestion for near real-time processing.
Operational capabilities implemented include high-volume data ingestion and streaming from smart meters and connected devices, large scale analytics that processes over 40 billion records, and the execution of a variety of machine learning algorithms for per-customer forecasting. The Cloudera Enterprise Platform is integrated with Podo’s customer-facing Podo app to surface usage insights, enable customer control of consumption, and support micro-targeted campaigns and segmentation workflows.
Governance and process changes included democratizing analytics access across the company so that decisions are backed by platform data, centralized cluster management with Cloudera Manager, and enterprise security controls in the cloud. Outcomes reported include forecasts that are ten times more accurate with an error rate below one percent, the ability to analyze millions of data lines in seconds to accelerate segmentation and offer delivery, and consumer cost reductions reported up to 30 percent through tailored offers.
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Podo Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016, Podo implemented Google Workspace (Formerly Google G-Suite) to support Collaboration across its 70-employee oil, gas and chemicals company based in Spain. The deployment provisioned cloud-hosted email, calendar, document collaboration, and shared drive capabilities to centralize corporate communications and file storage for corporate users.
Google Workspace (Formerly Google G-Suite) was configured as a cloud-first collaboration platform, enrolled on the corporate domain and surface-linked to the company website for contact and administrative workflows. Core functional modules implemented include Gmail for business email, Google Drive for document management, Google Docs and Sheets for collaborative authoring, and Calendar for scheduling, delivering standard Collaboration capabilities.
Operational scope covered company-wide adoption across administrative, operations, and commercial teams, standardizing communication and document workflows. Governance focused on account provisioning, domain management, and shared drive permissions to control access and track collaboration, with rollout executed via Google Workspace subscription provisioning and centralized administrative controls.
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Podo CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot CRM | CRM | CRM | n/a | 2021 | 2021 |
In 2021, Podo implemented Hubspot CRM. The deployment targeted sales and marketing functions at Podo, an Oil, Gas and Chemicals company headquartered in Spain with approximately 70 employees, and positioned Hubspot CRM as the company wide CRM for managing customer and prospect records.
Configuration centered on contact and company record management, deal pipeline configuration, and web lead capture. Podo used Hubspot CRM to embed forms and tracking on its website, enable lifecycle stage tracking, and build basic automation for lead routing and marketing email workflows consistent with CRM functional best practices.
Operational coverage included sales and marketing teams, with governance set to centralize lead ownership and qualification rules inside Hubspot CRM. The implementation emphasized website integration for inbound lead capture and established processes for routing, assignment, and contact enrichment to support ongoing commercial activities.
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Customer Experience | CRM |
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2017 | 2017 |
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Customer Support | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Podo TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Podo IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Podo CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Podo
| First Name | Last Name | Title | Function | Department | Phone | |
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Digital Platform and Technology Manager | Manager | IT | |
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General Director | Director | Finance | |
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Apps Being Evaluated by Podo Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Podo IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Podo digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Podo Technographics
Podo is a Oil, Gas and Chemicals organization based in Spain,
with around 70 employees and annual revenues of $10.0 million.
Podo operates a diverse technology stack with applications such as
Cloudera Enterprise Platform, Google Workspace (Formerly Google G-Suite) and Hubspot CRM,
covering areas like Data Warehouse, Collaboration and CRM.
Podo has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Cloudera, Google and HubSpot.
Podo recently adopted applications including
Hubspot CRM in 2021, HubSpot Ads in 2021 and Hubspot Marketing Automation in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Podo’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Podo’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Podo technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.