Dublin, Dublin 18,
Ireland
Pogo Cycles Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Pogo Cycles and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 470 Pogo Cycles employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Pogo Cycles has purchased the following applications: tinyAlbert for Marketing Automation in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Pogo Cycles is running and its propensity to invest more and deepen its relationship with tinyCo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Pogo Cycles revenues, which have grown to $146.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Pogo Cycles intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| tinyCo | Legacy | tinyAlbert | Marketing Automation | CRM | n/a | 2023 | 2023 |
In 2023, Pogo Cycles implemented tinyAlbert, a Marketing Automation application, to automate email campaigns and personalize customer journey touchpoints for its Shopify store. The implementation concentrated on e-commerce marketing use cases, bringing segmentation, triggered email workflows, and personalized messaging into the retail marketing stack while integrating directly with Shopify.
tinyAlbert was configured to run automated campaign orchestration across acquisition and post-purchase flows, with setup reported to complete in under 20 minutes. The vendor case study reports a €189,720 sales uplift in three months and provides an ROI example of €271 revenue per $1 spent, outcomes reported by the vendor. Operational ownership is centered on the marketing and e-commerce teams, with governance focused on campaign workflows, personalization rules, and campaign performance monitoring.
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