Pointsbet Australia
PO Box 4191,
Richmond East, 3121, VIC,
Australia
Richmond East, 3121, VIC,
Australia
n/a
Leisure and Hospitality
Pointsbet Australia Technographics
Pointsbet Australia Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Pointsbet Australia and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 350 Pointsbet Australia employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Pointsbet Australia has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2021, BambooHR ATS for Applicant Tracking System in 2018, Hotjar for Customer Experience in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Pointsbet Australia is running and its propensity to invest more and deepen its relationship with Oracle , BambooHR , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Pointsbet Australia revenues, which have grown to $137.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Pointsbet Australia intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Pointsbet Australia Tech Stack and Enterprise Applications
Pointsbet Australia ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Xero | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2021 | 2021 |
In 2021 PointsBet Australia implemented Oracle NetSuite ERP as its ERP Financial system to consolidate core finance operations and support accounting, treasury and payroll functions. The implementation was a migration from Xero and aimed to centralize transactional finance workflows and month end close activities.
The Oracle NetSuite ERP deployment encompassed configuration for end of month close, balance sheet reconciliations, treasury processing, payroll interfaces, fixed asset management, accruals, prepayments, bank revaluation, intercompany accounting, cost of goods sold, and accounts payable operationalization. Configuration work included validation of system depreciation calculations, impairment and disposal workflows in the fixed asset register, and automation of journal and accrual routines to support monthly close and reconciliation tasks.
Operational activities included user acceptance testing across multiple accounting functions and data migration from Xero, with finance personnel executing UAT and data validation to ensure transactional continuity. The implementation integrated Oracle NetSuite ERP with Blackline to support reconciliations and close orchestration, and covered finance, treasury, payroll and tax reporting processes for PointsBet Australia including Melbourne based finance operations.
Governance and process restructuring were delivered through a documented business process library and updates to internal control procedures, enabling monitoring of compliance for payroll tax, PAYG, BAS and FBT reporting. The program completed UAT and a validated data migration from Xero, and embedded finance-led process improvements and reconciliation controls into ongoing operations.
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Pointsbet Australia HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| BambooHR | Legacy | BambooHR ATS | Applicant Tracking System | HCM | n/a | 2018 | 2018 |
In 2018, Pointsbet Australia implemented BambooHR ATS as its Applicant Tracking System. The BambooHR ATS is embedded on Pointsbet's website careers page to publish job postings and capture candidate applications, serving as the primary applicant intake channel for the company. Pointsbet Australia, operating in the leisure and hospitality sector with about 350 employees, centralized recruitment intake and candidate data capture through this deployment.
The deployment leveraged standard Applicant Tracking System functional modules including requisition and job posting management, candidate tracking through the application lifecycle, resume and profile capture, interview scheduling, and offer workflow configuration. The BambooHR ATS was configured to route candidate records and notifications to HR recruiters and hiring managers, aligning access controls and approval routing with existing HR recruiting processes. Operational scope focused on Pointsbet Australia's recruiting and HR functions, with the BambooHR ATS acting as the recruiting workflow engine and careers page integration point.
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Pointsbet Australia CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2019 | 2019 |
In 2019, Pointsbet Australia deployed Hotjar on its public website as part of its Customer Experience tooling. The implementation is visible in third party site technology scans, and Hotjar was installed to provide qualitative user behavior capture on the PointsBet web property.
Deployment scope focused on the customer-facing website and the digital channels that drive bettor acquisition and retention, with configuration aligned to standard Customer Experience capabilities such as session recordings, click and move heatmaps, funnel visualization and on-page feedback widgets. Functional owners are likely digital product and marketing teams that use Hotjar session data and feedback to inform UX analysis, conversion optimization and content prioritization, supporting iterative website optimization workflows.
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Pointsbet Australia EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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|
|
Financial Consolidation and Close | EPM |
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2021 | 2021 |
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Pointsbet Australia ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Application Performance Management | ITSM |
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2021 | 2021 |
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Database Performance Monitoring | ITSM |
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2019 | 2019 |
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Pointsbet Australia IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Cloud Storage | IaaS |
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2019 | 2020 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Database Management | IaaS |
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2019 | 2020 |
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Database Management | IaaS |
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2019 | 2020 |
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IT Decision Makers and Key Stakeholders at Pointsbet Australia
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Pointsbet Australia Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Pointsbet Australia IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Pointsbet Australia digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Pointsbet Australia Technographics
Pointsbet Australia is a Leisure and Hospitality organization based in Australia,
with around 350 employees and annual revenues of $137.0 million.
Pointsbet Australia operates a diverse technology stack with applications such as
Oracle NetSuite ERP, BambooHR ATS and Hotjar,
covering areas like ERP Financial, Applicant Tracking System and Customer Experience.
Pointsbet Australia has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, BambooHR and Contentsquare.
Pointsbet Australia recently adopted applications including
Oracle NetSuite ERP in 2021, BlackLine Finance Controls and Automation Platform in 2021 and Microsoft Azure Monitor in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Pointsbet Australia’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Pointsbet Australia’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Pointsbet Australia technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.