Alpharetta, 30005, GA,
United States
Polaris Associates Technographics
Polaris Associates Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Polaris Associates and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 110 Polaris Associates employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
Polaris Associates has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2013, Salesforce Pardot for Marketing Automation in 2015, LogMeIn GoToMyPC for Remote Monitoring and Management in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Polaris Associates is running and its propensity to invest more and deepen its relationship with Google , Salesforce , SharpSpring or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Polaris Associates revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Polaris Associates intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Polaris Associates Tech Stack and Enterprise Applications
Polaris Associates Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2013 | 2013 |
In 2013, Polaris Associates implemented Google Workspace (Formerly Google G-Suite) as its primary Collaboration platform. The deployment provisioned Gmail, Calendar, Drive, Docs, Sheets, Slides and Meet to provide corporate email, calendaring, real time document collaboration and centralized file storage for the organization.
Using Google Workspace (Formerly Google G-Suite) on their website, the configuration employed the Google Admin console for domain provisioning, account and access management and platform-level security controls consistent with the Collaboration category. The implementation covered Polaris Associates 110 employees in the United States and supported professional services delivery and corporate functions by standardizing shared drives, collaborative editing workflows and calendaring coordination.
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Polaris Associates CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Pardot | Marketing Automation | CRM | n/a | 2015 | 2015 |
In 2015, Polaris Associates implemented Salesforce Pardot to support Marketing Automation for marketing and lead generation functions on its public website. The deployment placed Salesforce Pardot tracking and prospect capture across web forms and landing pages, centralizing inbound lead collection and enabling web-triggered marketing communications.
Salesforce Pardot was configured to deliver campaign management, email automation, lead nurturing workflows, segmentation, and website visitor tracking, aligning marketing operations and demand generation activities. The implementation emphasized form-based lead capture on the site, automated email sequences for prospect engagement, and campaign-level reporting to inform marketing workflows. Governance focused on centralized configuration of templates, segmentation rules, and tracking scripts to maintain consistent prospect data and communication cadence across the marketing function.
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Marketing Automation | CRM |
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2018 | 2018 |
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Polaris Associates ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GoTo (formerly LogMeIn) | Legacy | LogMeIn GoToMyPC | Remote Monitoring and Management | ITSM | n/a | 2021 | 2021 |
In 2021, Polaris Associates implemented LogMeIn GoToMyPC as a Remote Monitoring and Management application. The LogMeIn GoToMyPC deployment was used to provide secure remote desktop access and session management for knowledge workers and client-facing consultants, leveraging a cloud-delivered remote access model with endpoint agents on corporate desktops.
Configuration emphasized remote access provisioning, unattended access, session recording and centralized authentication controls. Standard Remote Monitoring and Management capabilities such as multi-factor authentication enforcement, session logging and permissioned access were configured to support IT helpdesk and consultant remote workflows.
Operational coverage included internal IT, consulting and administrative teams, with central IT responsible for account provisioning and access policy enforcement. The LogMeIn GoToMyPC application is surfaced on the corporate website to initiate remote sessions for support and client collaboration.
Governance focused on role-based permissions, centralized account lifecycle procedures and retention of audit trails for session activity to align with professional services operational needs. The implementation targets secure, managed remote access for distributed consultants without introducing enterprise-scale architectural changes.
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Polaris Associates IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Polaris Associates
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| Chief Executive Officer | CXO | Finance | ||||
| Director, Professional Services | Director | Finance |
Apps Being Evaluated by Polaris Associates Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||