POPSUGAR
11 Sutter St #850,
San Francisco, 94104, CA,
United States
San Francisco, 94104, CA,
United States
1 415-391-7576
Media
POPSUGAR Technographics
POPSUGAR Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by POPSUGAR and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 600 POPSUGAR employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that POPSUGAR has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2017, Greenhouse ATS for Applicant Tracking System in 2025, Adobe WorkFront for Business Process Management in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems POPSUGAR is running and its propensity to invest more and deepen its relationship with Oracle , Greenhouse , ADP or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing POPSUGAR revenues, which have grown to $100.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for POPSUGAR intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
POPSUGAR Tech Stack and Enterprise Applications
POPSUGAR ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2017 | 2017 |
In 2017, POPSUGAR implemented Oracle NetSuite ERP as its ERP Financial system to centralize core accounting and accounts payable workflows. The deployment focused on day-to-day A/P processing and supporting weekly check runs, with Oracle NetSuite ERP configured to support invoice vouchering, three-way match of vendor invoices to purchase orders and receipts, and general ledger account coding controls.
The implementation included functional modules and capabilities aligned to ERP Financial operations, specifically accounts payable automation, voucher management, vendor statement reconciliation, employee expense processing, and month-end A/P close routines. NetSuite was used to record and code benefit invoices after HR approval, maintain A/P records and expense reports, and capture employee expense estimates for accruals as part of the monthly close sequence.
Operational integrations and cross-functional coverage were explicit, with Concur used for daily employee expense submission and Concur expense data entered into the NetSuite accounting system. The A/P process operated across accounting, department managers, and HR, with staff resolving vendor and employee invoice inquiries, researching disputed items, and reconciling vendor statements in NetSuite.
Governance was enforced through configured approval workflows and company policy adherence for GL coding and payment authorization, including department-level approvals and timely entry of invoices into the accounting system. The implementation emphasized structured dispute resolution, reconciliations, and a defined monthly A/P close process managed within Oracle NetSuite ERP.
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POPSUGAR HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Greenhouse | Legacy | Greenhouse ATS | Applicant Tracking System | HCM | n/a | 2025 | 2025 |
In 2025 POPSUGAR deployed Greenhouse ATS as its Applicant Tracking System. The Greenhouse ATS is provisioned as the primary recruiting platform and is embedded on POPSUGAR's website to publish jobs and capture applicant flows from the public career site. The implementation covers talent acquisition and HR operations across the POPSUGAR United States organization and centralizes requisition creation, job posting, and candidate intake.
Configuration focused on standard Applicant Tracking System capabilities including job posting management, candidate tracking pipelines, interview orchestration, offer management, requisition approvals, and reporting. The Greenhouse ATS integration with the website leverages the platform career site and job board feed to route applicant data into recruiter workflows and to support role based access and hiring manager review cycles. Governance aligned to formal hiring workflows and permissions to enforce consistent screening, interview scheduling, and offer approval processes. POPSUGAR Greenhouse ATS Applicant Tracking System supports recruiting and HR functions by centralizing candidate lifecycle management.
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HR Service Delivery | HCM |
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2017 | 2017 |
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Payroll | HCM |
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2017 | 2017 |
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POPSUGAR ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe WorkFront | Business Process Management | ERP Services and Operations | n/a | 2020 | 2020 |
In 2020, POPSUGAR implemented Adobe WorkFront to manage editorial production and project intake for content published on their website. POPSUGAR positioned Adobe WorkFront as its Business Process Management platform to coordinate cross functional content workflows across editorial, production, and marketing teams.
The Adobe WorkFront deployment focused on workflow orchestration and project management capabilities typical of Business Process Management solutions, including request intake, task assignment, approval gates, scheduling, and asset tracking. Configuration work emphasized reusable workflow templates for recurring content campaigns, automated approval sequences for editorial reviews, and role based task routing to streamline handoffs between writers, editors, and production staff.
Adobe WorkFront was embedded into website content operations to govern end to end content lifecycles, aligning requests from editorial and marketing into a single work intake and prioritization queue. The implementation covered coordination of content production, scheduling for publish windows, and tracking of creative assets, while enabling operational transparency across teams that contribute to POPSUGARs web presence.
Governance and rollout centered on standardizing intake forms and approval workflows, assigning clear owner responsibilities, and training editorial and production staff on WorkFront task orchestration and status reporting. The approach reinforced process discipline for content delivery within POPSUGAR, using Adobe WorkFront as the central Business Process Management system for web content operations.
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POPSUGAR AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Artificial Intelligence Marketing | AI-Powered Application |
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2020 | 2020 |
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Artificial Intelligence Marketing | AI-Powered Application |
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2020 | 2020 |
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POPSUGAR Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2012 | 2012 |
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Event Management | Collaboration |
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2019 | 2019 |
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POPSUGAR Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Management | Content Management |
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2013 | 2013 |
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Contract Lifecycle Management | Content Management |
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2017 | 2017 |
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Digital Signing | Content Management |
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2019 | 2019 |
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Web Content Management | Content Management |
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2020 | 2020 |
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POPSUGAR CRM
POPSUGAR ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2011 | 2011 |
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Application Performance Management | ITSM |
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2016 | 2016 |
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POPSUGAR PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Project Portfolio Management | PPM |
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2019 | 2019 |
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POPSUGAR TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2013 | 2013 |
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POPSUGAR PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2012 | 2012 |
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Transactional Email | PaaS |
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2015 | 2015 |
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POPSUGAR IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2011 | 2011 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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POPSUGAR CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at POPSUGAR
| First Name | Last Name | Title | Function | Department | Phone | |
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EVP Operations | VP | Finance | |
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Founder & CEO | CXO | Finance | |
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CFO & COO | CXO | Finance | |
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Chief FInancial Officer | CXO | Finance | |
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Director Of Accounting | Director | Finance | |
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Accounts Receivable Specialist | Manager | Finance | |
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Apps Being Evaluated by POPSUGAR Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from POPSUGAR IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the POPSUGAR digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD POPSUGAR Technographics
POPSUGAR is a Media organization based in United States,
with around 600 employees and annual revenues of $100.0 million.
POPSUGAR operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Greenhouse ATS and Adobe WorkFront,
covering areas like ERP Financial, Applicant Tracking System and Business Process Management.
POPSUGAR has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Greenhouse and Adobe Systems.
POPSUGAR recently adopted applications including
Greenhouse ATS in 2025, Fastly in 2021 and Okta Identity Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of POPSUGAR’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates POPSUGAR’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete POPSUGAR technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.