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PortBlue Hotel Group Spain
Location
Carrer Gremi de Cirurgians i Barbers, 48, Piso 3, Puerta C,
Palma de Mallorca, 7009,
Spain
Website
https://www.portbluehotels.com/es/
Phone
34 971-546-900
Artw industry
Leisure and Hospitality
Employee
Revenue

PortBlue Hotel Group Spain Technographics

PortBlue Hotel Group Spain Technographics, Software Purchases, AI and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by PortBlue Hotel Group Spain and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 56 PortBlue Hotel Group Spain employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that PortBlue Hotel Group Spain has purchased the following applications: Hotelinking AutoCheckin for Reservation and Booking Management in 2018, Embedly for Content Management in 2022, Hotelinking CRM for CRM in 2018 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems PortBlue Hotel Group Spain is running and its propensity to invest more and deepen its relationship with Hotelinking , TripAdvisor , Septeo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing PortBlue Hotel Group Spain revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for PortBlue Hotel Group Spain intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

PortBlue Hotel Group Spain Tech Stack and Enterprise Applications

PortBlue Hotel Group Spain ERP Services and Operations
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Hotelinking Legacy Hotelinking AutoCheckin Reservation and Booking Management ERP Services and Operations n/a 2018 2018
In 2018 PortBlue Hotel Group Spain implemented Hotelinking AutoCheckin as part of a Reservation and Booking Management initiative that began in May 2018 to support online pre check in and unify guest touchpoints. The deployment targeted guest acquisition and in stay engagement workflows across PortBlue hotels in Spain, aligning reservation and CRM data for marketing and operations use cases. Hotelinking AutoCheckin was configured to centralize guest record capture in real time, orchestrate CRM and marketing automations, and deliver in stay surveys and pre check in flows. Functional capabilities implemented include online pre check in, guest profile ingestion from WiFi access, automated marketing message triggers, and survey orchestration for operational feedback, all mapped to reservation and booking events. The implementation integrated Hotelinking with property WiFi and front desk check in workflows, enabling live capture of guest attributes and consent status for downstream CRM automations. Operational coverage emphasized marketing and operations teams, with data flows routed to Hotelinking for segmentation, campaign execution, and in stay survey distribution across PortBlue properties in Spain. Rollout began in May 2018 and the published case study reports the Hotelinking engagement produced approximately 57,000 guest records and approximately 11,000 in stay surveys, with cited revenue and loyalty benefits. Governance focused on using reservation triggers to drive marketing automations and in stay feedback loops, maintaining operational alignment between front desk processes and CRM campaign execution.
Reservation and Booking Management ERP Services and Operations 2016 2016
Reservation and Booking Management ERP Services and Operations 2018 2018
PortBlue Hotel Group Spain Content Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Embedly Legacy Embedly Content Management Content Management n/a 2022 2022
Video Editing Content Management 2022 2022
PortBlue Hotel Group Spain CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Hotelinking Legacy Hotelinking CRM CRM CRM n/a 2018 2018
In 2018, PortBlue Hotel Group Spain integrated Hotelinking CRM to unify hotel WiFi and capture guest records in real time. The deployment focused on linking property WiFi onboarding with customer data capture and provisioning the Hotelinking CRM for guest interaction workflows across the group in Spain. Hotelinking CRM was configured for in stay surveys, automated post stay reputation emails and loyalty automations, delivering core CRM capabilities such as profile enrichment, segmented email workflows and survey orchestration. Functional modules implemented included guest data collection, survey management, campaign automation and loyalty trigger rules, which supported marketing, front desk and reservations workflows. The rollout went live in 2018 and consolidated over 57,000 records while generating thousands of in stay survey responses, enabling targeted email campaigns and improved online reputation management. Operational coverage targeted PortBlue properties in Spain and aligned CRM processes with guest experience and reputation management workflows. Integrations centered on hotel WiFi onboarding flows and email delivery pathways, with captured data feeding guest profiles in Hotelinking CRM. Governance emphasized centralized campaign orchestration and survey cadence control to standardize guest communications across sites.
Digital Advertising Platform CRM 2016 2016
Marketing Analytics CRM 2024 2024

IT Decision Makers and Key Stakeholders at PortBlue Hotel Group Spain

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by PortBlue Hotel Group Spain Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from PortBlue Hotel Group Spain IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the PortBlue Hotel Group Spain digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD PortBlue Hotel Group Spain Technographics
PortBlue Hotel Group Spain is a Leisure and Hospitality organization based in Spain, with around 56 employees and annual revenues of $5.0 million.
PortBlue Hotel Group Spain operates a diverse technology stack with applications such as Hotelinking AutoCheckin, Embedly and Hotelinking CRM, covering areas like Reservation and Booking Management, Content Management and CRM.
PortBlue Hotel Group Spain has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Hotelinking and Embedly.
PortBlue Hotel Group Spain recently adopted applications including Microsoft Clarity in 2024, Embedly in 2022 and Vimeo Online Video Editor in 2022, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of PortBlue Hotel Group Spain’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates PortBlue Hotel Group Spain’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete PortBlue Hotel Group Spain technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.