Portfashion Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Portfashion and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 360 Portfashion employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Portfashion has purchased the following applications: AiTrillion Live Chat for Chatbots and Conversational AI in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Portfashion is running and its propensity to invest more and deepen its relationship with AiTrillion or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Portfashion revenues, which have grown to $112.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Portfashion intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| AiTrillion | Legacy | AiTrillion Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2022 | 2022 |
In 2022, Portfashion implemented AiTrillion Live Chat as part of its ecommerce/CRM program. Portfashion deployed AiTrillion Live Chat, classified under Chatbots and Conversational AI, to support marketing and customer support functions across its Ireland operation.
The implementation leveraged AiTrillion’s chat and chatbot capability alongside the platform’s email, push and loyalty modules to centralize customer engagement workflows. Configuration work focused on conversational flows, automated messaging and event instrumentation to capture engagement events and to tie interactions into loyalty point activity and CRM touchpoints.
Operational coverage emphasized marketing and customer support processes in Ireland, with the AiTrillion Live Chat deployment integrated into the retailer’s broader ecommerce and CRM orchestration. The case study reports 792,505 engagement events and approximately 94.94% customer engagement, and notes measured lifts in tracked engagement and loyalty point activity following the rollout.
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