Abu Dhabi, x,
United Arab Emirates
Posters Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Posters and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 35 Posters employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Posters has purchased the following applications: Amazon Pay for Payment Processing in 2022, BusinessChat Platform for Chatbots and Conversational AI in 2024, Google Workspace (Formerly Google G-Suite) for Collaboration in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Posters is running and its propensity to invest more and deepen its relationship with Amazon Web Services (AWS) , Apple , BusinessChat or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Posters revenues, which have grown to $4.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Posters intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon Pay | Payment Processing | ERP Financial Management | n/a | 2022 | 2022 |
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Payment Processing | ERP Financial Management |
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2022 | 2022 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| BusinessChat | Legacy | BusinessChat Platform | Chatbots and Conversational AI | AI-Powered Application | n/a | 2024 | 2024 |
In 2024, Posters Abu Dhabi deployed the BusinessChat Platform to operationalize WhatsApp-based e-commerce marketing, abandoned-cart recovery and a multi-agent inbox for customer service across the United Arab Emirates. Posters is a retail merchant with 35 employees and the BusinessChat Platform implementation focused on the Chatbots and Conversational AI category to centralize messaging and cart-driven commerce workflows.
Implementation included Chatbots and Conversational AI functional modules such as messaging automation, cart recovery workflows, inbox routing for multiple agents and attribution analytics, with integration to Shopify for order and cart event sync as documented in a Shopify review. The configuration targeted marketing, e-commerce and customer service workflows by routing WhatsApp conversations into a shared agent inbox and surfacing message-level sales attribution. A vendor testimonial and the Shopify review credit the BusinessChat Platform deployment with clearer sales attribution to WhatsApp messages and improved customer engagement.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2015 | 2015 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
eCommerce | eCommerce |
|
2022 | 2022 |
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Personalization and Product Recommendations | eCommerce |
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2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Marketing Automation | CRM |
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2019 | 2019 |
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Tag Management | CRM |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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