Huddersfield, x, HD2 1UA,
United Kingdom
Poundstretcher Technographics
Poundstretcher Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Poundstretcher and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 6000 Poundstretcher employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Poundstretcher has purchased the following applications: Adobe Commerce (ex Magento) for eCommerce in 2011, Oracle Moat for Marketing Analytics in 2016, OneTrust Cookie Consent for Governance, Risk and Compliance in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Poundstretcher is running and its propensity to invest more and deepen its relationship with Adobe Systems , Oracle , Intuit or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Poundstretcher revenues, which have grown to $122.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Poundstretcher intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Poundstretcher Tech Stack and Enterprise Applications
Poundstretcher eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Commerce (ex Magento) | eCommerce | eCommerce | n/a | 2011 | 2011 |
In 2011, Poundstretcher implemented Adobe Commerce (ex Magento) to power its online retail channel, establishing the platform as the primary eCommerce engine for the company website. The Adobe Commerce (ex Magento) deployment served as the central eCommerce application for Poundstretcher, enabling public storefront delivery and web catalog publication.
Adobe Commerce (ex Magento) was configured to support core eCommerce functional areas typical of the category, including product catalog and merchandising, storefront theming, checkout and cart management, promotions and pricing logic, customer account management, and order processing workflows. The implementation emphasized configurable product and category structures and extension-based customization to align online merchandising with retail assortments.
Operational ownership centered on the web commerce and merchandising teams, with the platform operating as the website commerce layer and supporting online sales, digital marketing, and fulfillment orchestration. Governance covered content and catalog release workflows, promotion scheduling, and storefront configuration, while run book and operational support practices focused on ongoing site updates and commerce operations.
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Poundstretcher CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Moat | Marketing Analytics | CRM | n/a | 2016 | 2016 |
In 2016, Poundstretcher implemented Oracle Moat on its public website for Marketing Analytics. The deployment of Oracle Moat was focused on web-based ad measurement, installing Oracle Moat measurement tags and JavaScript beacons to capture viewability, attention metrics and ad verification signals, aligning Poundstretcher, Oracle Moat, and Marketing Analytics within the retailer’s digital advertising footprint. The implementation addressed measurement at the creative and page level to support marketing, media buying and e-commerce campaign validation across the site.
Configuration centered on Oracle Moat’s measurement snippets and reporting capabilities, with dashboards and standardized measurement taxonomy used to surface campaign-level and creative-level metrics to marketing stakeholders. Governance for tag deployment and measurement classification was organized around centralized reporting and campaign verification workflows, and Oracle Moat provided the analytics layer for ongoing advertising measurement on Poundstretcher’s website.
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Marketing Automation | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Poundstretcher TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| OneTrust | Legacy | OneTrust Cookie Consent | Governance, Risk and Compliance | TRM | n/a | 2018 | 2018 |
In 2018, Poundstretcher implemented OneTrust Cookie Consent on its public website, deploying the OneTrust Cookie Consent solution to centralize cookie consent capture and consent state enforcement. The implementation supports Governance, Risk and Compliance objectives by providing cookie banner presentation, a user-facing preference center, and client-side consent controls to govern script execution and tag firing based on captured consent preferences.
Operational coverage is focused on Poundstretcher's UK e-commerce web presence, impacting privacy and compliance functions as well as marketing and online merchandising workflows that rely on consent-aware client-side behavior. Governance changes included consolidation of consent records and policy metadata inside OneTrust Cookie Consent, and configuration of consent categories and preference flows to align with regional consent requirements for web visitors.
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Governance, Risk and Compliance | TRM |
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2018 | 2018 |
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Poundstretcher IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2001 | 2001 |
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Cloud Storage | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Poundstretcher CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2013 | 2013 |
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IT Decision Makers and Key Stakeholders at Poundstretcher
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Apps Being Evaluated by Poundstretcher Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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