Paddy Power
Unit 1-4, Belfield Office Park, Power Tower, Beech Hill Rd, Roebuck,
Dublin, D04 V972,
Ireland
Dublin, D04 V972,
Ireland
n/a
Professional Services
Paddy Power Technographics
Paddy Power Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Paddy Power and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 8000 Paddy Power employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Paddy Power has purchased the following applications: Benefex OneHub | Reward and Recognition for Employee Recognition and Rewards Management in 2018, Zoom for Audio Video and Web Conferencing in 2021, Oracle CX Cloud for Customer Experience in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Paddy Power is running and its propensity to invest more and deepen its relationship with Benefex, a Zellis Company , Recruit , Zoom Video Communications or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Paddy Power revenues, which have grown to $3.40 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Paddy Power intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Paddy Power Tech Stack and Enterprise Applications
Paddy Power HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Benefex, a Zellis Company | Legacy | Benefex OneHub | Reward and Recognition | Employee Recognition and Rewards Management | HCM | n/a | 2018 | 2018 |
In 2018 Paddy Power deployed Benefex OneHub | Reward and Recognition to support Employee Recognition and Rewards Management, provisioning program access through the company website. The implementation is positioned as an employee-facing reward and recognition layer that connects to central People functions, with the full application name Benefex OneHub | Reward and Recognition used for employee engagement and reward catalog delivery.
Configuration focused on standard Employee Recognition and Rewards Management capabilities, including configurable recognition workflows, an online reward catalog, program administration consoles for HR, peer to peer recognition paths, approval routing, and reporting dashboards. Benefex OneHub | Reward and Recognition was configured to manage role based administration, automated award issuance, and catalog fulfillment orchestration consistent with enterprise reward program patterns.
The deployment integrates with Okta SAML single sign on for authentication, using an Okta application endpoint to provide seamless access from Paddy Power systems. Operational governance is centered in People and HR teams who administer program rules, user entitlements, and recognition policy enforcement, with the application surfaced on the corporate website for employee access.
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Recruiting | HCM |
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2018 | 2018 |
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Paddy Power Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom | Audio Video and Web Conferencing | Collaboration | n/a | 2021 | 2021 |
In 2021, Paddy Power implemented Zoom and embedded the Zoom application on its public website. The deployment maps to the Audio Video and Web Conferencing category, providing live audio and video sessions accessible directly from paddypower.com.
Zoom was configured to deliver core conferencing capabilities including hosted audio, HD video, screen sharing, and browser based meeting join flows, enabling embeddable meeting rooms and webinar style sessions for external participants. The implementation aligns with standard Audio Video and Web Conferencing workflows such as meeting scheduling, participant management, and moderated sessions, integrated into the site user experience.
Operationally the Zoom deployment is customer facing on the Paddy Power website and supports external business functions including customer engagement, live customer support interactions, and hosted events. The use of the Zoom application centralizes web conferencing delivery through the corporate site and enables browser based access for external users and stakeholders.
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Audio Video and Web Conferencing | Collaboration |
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2024 | 2024 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Paddy Power CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle CX Cloud | Customer Experience | CRM | n/a | 2015 | 2015 |
In 2015, Paddy Power implemented Oracle CX Cloud on its website. The Oracle CX Cloud deployment supports Customer Experience priorities for Paddy Power, instrumenting web-based customer engagement and digital customer service for an Ireland headquartered professional services firm with approximately 8,000 employees. The implementation centers on public-facing customer journeys and online interaction management.
Configurations emphasize customer engagement capabilities typical of Oracle CX Cloud, including web personalization, contact capture and routing, marketing campaign orchestration, and service ticketing workflows. The solution is deployed into Paddy Power's public website to manage front-end customer journeys, account interactions, and campaign touchpoints, supporting marketing and customer support functions. Operational governance includes coordination between digital channel owners and marketing operations to manage content, campaigns, and customer data within the Customer Experience platform.
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Customer Support | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2024 | 2024 |
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Marketing Analytics | CRM |
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2011 | 2011 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Paddy Power PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2017 | 2017 |
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Paddy Power IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Paddy Power CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2017 | 2017 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Paddy Power
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Paddy Power Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Paddy Power IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Paddy Power digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Paddy Power Technographics
Paddy Power is a Professional Services organization based in Ireland,
with around 8000 employees and annual revenues of $3.40 billion.
Paddy Power operates a diverse technology stack with applications such as
Benefex OneHub | Reward and Recognition, Zoom and Oracle CX Cloud,
covering areas like Employee Recognition and Rewards Management, Audio Video and Web Conferencing and Customer Experience.
Paddy Power has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Benefex, a Zellis Company, Zoom Video Communications and Oracle.
Paddy Power recently adopted applications including
Dolby OptiView Streaming in 2024, Dolby Digital Advertising Platform in 2024 and Slack Connect in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Paddy Power’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Paddy Power’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Paddy Power technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.