AI Buyer Insights:

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Michelin, an e2open customer evaluated Oracle Transportation Management

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Michelin, an e2open customer evaluated Oracle Transportation Management

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Practical Action Tech Stack and Enterprise Applications

Practical Action ERP
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Infor Legacy Infor SunSystems ERP Financial ERP n/a 2014 2014
In 2014, Practical Action implemented Infor SunSystems as its ERP Financial platform. The initial deployment focused on systems changes to Infor SunSystems to restructure management reporting and to standardize foreign exchange accounting, with staff training delivered across all countries where the charity operates. Configuration work within Infor SunSystems centered on management reporting structures and multicurrency accounting, aligning ledger and reporting hierarchies to support consolidated oversight. The implementation established a formal methodology for foreign exchange accounting in the application, incorporating standard ERP Financial capabilities such as general ledger configuration and currency revaluation routines to support the new approach. Governance changes were formalized by updating the Group Finance Manual with reference to Charity SORP (FRS 102), embedding the new foreign exchange methodology into policy and operational procedures. The rollout combined system configuration with training of country finance teams, creating consistent management reporting and accounting practices across Practical Action without reference to an implementation partner.
Practical Action Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft 365 Collaboration Collaboration n/a 2016 2016
In 2016 Practical Action implemented Microsoft 365. Practical Action's use of Microsoft 365 is visible on the organization’s public website, indicating adoption of cloud collaboration services for internal communication and external content delivery. Microsoft 365 serves as a Collaboration platform supporting document management, team communication, and content publishing workflows for the nonprofit. The deployment aligns with common Microsoft 365 Collaboration capabilities, including Exchange Online for email, SharePoint Online for site and content management, OneDrive for file storage, and Microsoft Teams for synchronous collaboration. Public source evidence suggests integration between Microsoft 365 services and the website, implying configuration for content publishing or authentication flows tied to the public site. This configuration positions Practical Action Microsoft 365 Collaboration to support communications, document workflows, and content lifecycle management across the organization.
Practical Action CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
dotdigital Legacy dotdigital Engagement Cloud Customer Engagement CRM n/a 2019 2019
In 2019, Practical Action implemented dotdigital Engagement Cloud as its Customer Engagement platform on their website. The implementation uses dotdigital Engagement Cloud to manage email campaigns, automated journey workflows, contact segmentation, and on-site form capture to support marketing and supporter communications. The deployment is a cloud SaaS configuration integrated directly with the Practical Action website for communiqué delivery and digital acquisition. Configuration work emphasized campaign management, automation workflows, list and preference management, and reporting dashboards within dotdigital Engagement Cloud. Integration points are limited to the website via tracking scripts and form endpoints, enabling synchronized contact records and consent capture tied to subscriber lists. Operational ownership sits with digital marketing and communications, with governance focused on centralized subscriber lists and consent controls to align with UK data protection practices.
Customer Experience CRM 2020 2020
Practical Action PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Transactional Email PaaS 2020 2020
Practical Action IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2014 2014
Application Hosting and Computing Services IaaS 2016 2016
Application Hosting and Computing Services IaaS 2021 2021
Content Delivery Network IaaS 2013 2013

IT Decision Makers and Key Stakeholders at Practical Action

First Name Last Name Title Function Department Email Phone
Director of Finance and Services Director Finance
Group Finance Projects & Systems Manager Manager IT
Head Of International Finance Director Finance

Apps Being Evaluated by Practical Action Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Practical Action IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Practical Action digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Practical Action Technographics
Practical Action is a Non Profit organization based in United Kingdom, with around 220 employees and annual revenues of $30.0 million.
Practical Action operates a diverse technology stack with applications such as Infor SunSystems, Microsoft 365 and dotdigital Engagement Cloud, covering areas like ERP Financial, Collaboration and Customer Engagement.
Practical Action has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Infor, Microsoft and dotdigital.
Practical Action recently adopted applications including Google Cloud Platform (GCP) in 2021, Hotjar in 2020 and Intuit Mailchimp Mandrill in 2020, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Practical Action’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Practical Action’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Practical Action technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.