Preferred Hotels & Resorts
311 S Wacker Dr,
Chicago, 60606, IL,
United States
Chicago, 60606, IL,
United States
1 312-913-0400
Leisure and Hospitality
Preferred Hotels & Resorts Technographics
Preferred Hotels & Resorts Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Preferred Hotels & Resorts and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 379 Preferred Hotels & Resorts employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Preferred Hotels & Resorts has purchased the following applications: FreeWheel Demandsuite for Agency Management in 2024, Microsoft 365 for Collaboration in 2016, Conga Contracts for Contract Lifecycle Management in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Preferred Hotels & Resorts is running and its propensity to invest more and deepen its relationship with FreeWheel, A Comcast Company , SABRE , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Preferred Hotels & Resorts revenues, which have grown to $91.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Preferred Hotels & Resorts intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Preferred Hotels & Resorts Data, Technology Stack, and Enterprise Applications
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FreeWheel, A Comcast Company | Legacy | FreeWheel Demandsuite | Agency Management | ERP Services and Operations | n/a | 2024 | 2024 |
In 2024, Preferred Hotels & Resorts implemented FreeWheel Demandsuite on their website for Agency Management, deploying the application to manage programmatic demand and campaign orchestration across their digital property. The implementation uses FreeWheel Demandsuite as the central ad demand orchestration layer, enabling campaign trafficking, inventory prioritization, and publisher-side demand routing through site-level ad call integration. FreeWheel Demandsuite is explicitly used on the corporate website, positioning the application within the web monetization and advertising operations stack.
Operational ownership resides with digital marketing and advertising operations teams, who manage campaign setup, creative approval workflows, and reporting pipelines through FreeWheel Demandsuite. Governance emphasizes campaign trafficking controls and standardized operational workflows for agency-sourced and programmatic buyers, with the application supporting measurement and campaign reporting aligned to marketing and advertising functions. Preferred Hotels & Resorts uses FreeWheel Demandsuite for Agency Management to centralize ad operations on its consumer-facing site and to standardize advertising workflows across the organization.
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Hotel Property Management | ERP Services and Operations |
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2025 | 2025 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016 Preferred Hotels & Resorts deployed Microsoft 365 as its primary Collaboration platform. The 379 employee hospitality organization adopted a cloud-hosted Microsoft 365 tenant to centralize productivity and communication across corporate functions in the United States.
The Microsoft 365 deployment encompasses standard Collaboration capabilities including cloud email and calendaring, SharePoint Online for intranet and document management, OneDrive for personal file sync, Microsoft Teams for chat and meetings, and Office web and desktop applications. Administration is managed through the Microsoft 365 control plane with centralized identity and access management aligned to the tenant, role based provisioning and group based collaboration policies to govern file sharing and meeting workflows. Public web presence signals indicate Microsoft 365 is in use on the company website, reinforcing the implemented tenant and collaboration footprint.
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Conga | Legacy | Conga Contracts | Contract Lifecycle Management | Content Management | n/a | 2017 | 2017 |
In 2017, Preferred Hotels & Resorts implemented Conga Contracts as its Contract Lifecycle Management solution. The deployment centralized contract creation and reporting across corporate functions for the United States based hotel membership organization with 379 employees.
Conga Contracts was configured to automatically generate more than 200 standard contract reports across teams and departments. Functional capabilities implemented included automated contract reporting, audit and historical reporting workflows, and renewal identification workflows to surface expiring agreements for field sales. The Contract Lifecycle Management configuration supported template-driven document generation and scheduled report distribution to stakeholders.
Operational use extended to accounting, field sales, and commercial teams, with accounting using Conga Contracts to deliver quarterly audits and historical reports. Field sales adopted the system to accurately identify which hotels to target for timely renewal and renegotiation discussions, creating a single source of contract visibility for member relations and revenue oversight.
The accounting-driven reporting revealed previously missed billings that enabled recovery of $600,000 in lost revenue, achieving a 100% return on the Conga Contracts investment in one year. Field sales process changes driven by Conga Contracts drastically improved member hotel retention rate in a single fiscal year. Ongoing benefits include more accurate renewal targeting, centralized contract visibility, and improved auditability across finance and commercial functions.
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Web Content Management | Content Management |
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2019 | 2019 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
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2017 | 2017 |
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Customer Loyalty | CRM |
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2025 | 2025 |
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Interactive Voice Response (IVR) | CRM |
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2025 | 2025 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2018 | 2018 |
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IT Service Management | ITSM |
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2018 | 2018 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2015 | 2015 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Preferred Hotels & Resorts
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Preferred Hotels & Resorts Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Preferred Hotels & Resorts Technographics
Preferred Hotels & Resorts is a Leisure and Hospitality organization based in United States,
with around 379 employees and annual revenues of $91.0 million.
Preferred Hotels & Resorts operates a diverse technology stack with applications such as
FreeWheel Demandsuite, Microsoft 365 and Conga Contracts,
covering areas like Agency Management, Collaboration and Contract Lifecycle Management.
Preferred Hotels & Resorts has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as FreeWheel, A Comcast Company, Microsoft and Conga.
Preferred Hotels & Resorts recently adopted applications including
Sabre SynXis Retailing in 2025, Sabre Gift Cards & Vouchers in 2025 and Sabre Sabre SynXis Voice Agent in 2025,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Preferred Hotels & Resorts’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Preferred Hotels & Resorts’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Preferred Hotels & Resorts technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.