Premier Automotive
13040 I-10 Service Rd,
New Orleans, 70128, LA,
United States
New Orleans, 70128, LA,
United States
1 888-358-9233
Automotive
Premier Automotive Technographics
Premier Automotive Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Premier Automotive and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2500 Premier Automotive employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Premier Automotive has purchased the following applications: CDK IntelliDealer Financial Management for Automotive ERP in 2017, Microsoft 365 for Collaboration in 2019, Hotjar for Customer Experience in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Premier Automotive is running and its propensity to invest more and deepen its relationship with CDK Global , Microsoft , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Premier Automotive revenues, which have grown to $1.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Premier Automotive intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Premier Automotive Tech Stack and Enterprise Applications
Premier Automotive ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| CDK Global | Legacy | CDK IntelliDealer Financial Management | Automotive ERP | ERP Services and Operations | n/a | 2017 | 2017 |
In 2017 Premier Automotive implemented CDK IntelliDealer Financial Management as its Automotive ERP to centralize finance and accounting across its dealership footprint. The deployment established a corporation level financial management instance to handle all financial aspects of the dealership group, including annual reports, schedules, journals, cash flow, D.O.C., forecasting, financial statements, tax returns, bank reconciliation, floor plan reconciliation, trend analysis, pro forma preparation, and statutory reporting responsibilities.
CDK IntelliDealer Financial Management was configured to automate a wide range of accounting workflows and dealer-specific posting logic. Functional capabilities implemented included automated auto stocking, a virtual billing clerk, auto posting of FCA warranty and credit memo transactions, automation of we owe processing, service pricing automation, standardized core reports and tracking, digital contracting, and virtual deal jackets. The implementation also included document management by setting up DSDA cabinets for archiving original documents to support a paperless environment.
Operational coverage for the Automotive ERP spanned all of Premier's dealerships and was managed by an accounting team led by a supervisor responsible for seven staff. Managed processes included monthly bank and floor plan reconciliations, preparation and defense of FCA rebate audits, and consolidation workflows for manager reporting. The system supported finance and accounting business functions across the dealer group and interfaced with audit and rebate processes required by manufacturer programs.
Governance and process changes accompanied the rollout, including authoring the mandatory policy and procedure for month end NVR across all Premier dealerships and reporting manager report concerns to the management company. The deployment explicitly supported audit readiness, demonstrated by successfully preparing and defending FCA rebate audits on four separate occasions, and created an archival process through DSDA cabinets to reduce paper handling and centralize document governance.
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Premier Automotive Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2019 | 2019 |
In 2019, Premier Automotive implemented Microsoft 365 as its Collaboration platform. The deployment serves a 2,500 employee, United States headquartered automotive company and Microsoft 365 is referenced on the corporate website, indicating tenant-level adoption for corporate productivity and externally visible services.
The Microsoft 365 implementation includes core collaboration capabilities consistent with the Collaboration category, such as hosted email and calendaring, cloud document libraries, file synchronization, real-time team collaboration, and productivity applications. The implementation narrative aligns with typical Microsoft 365 modules including Exchange Online, SharePoint Online, OneDrive for Business, Microsoft Teams, and the Office application suite, with identity and access controls provided through the Microsoft identity stack for single sign-on and centralized account management.
Operationally the deployment is positioned for enterprise collaboration across IT, sales, operations, engineering, and HR, under a centralized tenant administration model. Governance appears to emphasize role based administration, tenant level security and compliance configuration, and integration touch points with the corporate website for authentication and hosted content delivery, consistent with enterprise Collaboration deployments using Microsoft 365.
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Premier Automotive CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2021 | 2021 |
In 2021 Premier Automotive deployed Hotjar on their public website to capture behavioral analytics and qualitative feedback as part of their Customer Experience tooling. The implementation centers on Hotjar instrumentation across site pages, with configuration to capture session recordings, heatmaps, conversion funnel snapshots, and on-site feedback forms for browser-based user journeys.
Hotjar was configured to support page-level targeting and sampling controls consistent with web analytics best practices, enabling UX and digital analytics teams to correlate recorded sessions with page templates and conversion steps. Functional capabilities implemented include session replay, aggregated heatmap visualization, funnel analysis, and on-page surveys and polls, used to surface usability issues and customer sentiment.
Operational ownership sits with digital marketing and UX research teams, with governance focused on consent management, data minimization, and exclusion rules for authenticated or sensitive flows. The Premier Automotive Hotjar deployment is scoped to the company website, and the Customer Experience signals are consumed by product, marketing, and support functions for iterative experience improvements.
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Premier Automotive TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Premier Automotive IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Premier Automotive CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Premier Automotive
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Premier Automotive Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Premier Automotive IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Premier Automotive digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Premier Automotive Technographics
Premier Automotive is a Automotive organization based in United States,
with around 2500 employees and annual revenues of $1.00 billion.
Premier Automotive operates a diverse technology stack with applications such as
CDK IntelliDealer Financial Management, Microsoft 365 and Hotjar,
covering areas like Automotive ERP, Collaboration and Customer Experience.
Premier Automotive has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as CDK Global, Microsoft and Contentsquare.
Premier Automotive recently adopted applications including
Hotjar in 2021, ComplyAuto Privacy in 2021 and Amazon EC2 in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Premier Automotive’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Premier Automotive’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Premier Automotive technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.