AI Buyer Insights:

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Premier League Tech Stack and Enterprise Applications

Premier League ERP
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft Dynamics GP ERP Financial ERP n/a 2020 2020
Payment Processing ERP 2021 2021
Premier League CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Adobe Systems Legacy Adobe Customer Journey Analytics Customer Analytics CRM n/a 2025 2025
In 2025, the Premier League deployed Adobe Customer Journey Analytics as a core component of its Customer Analytics stack. The implementation is part of a multi-year partnership with Adobe to deliver personalised digital experiences for a global fanbase of 1.8 billion fans across 189 countries, and it covers the League’s website, mobile app and the Fantasy Premier League product. Adobe Customer Journey Analytics was implemented within an Adobe Experience Platform centric architecture that includes Adobe Real-Time Customer Data Platform to unify identity and profile signals. The deployment leverages the Data Insights Agent within Adobe Customer Journey Analytics for cross-channel attribution and behavioral analysis, and it integrates with Adobe Journey Optimizer to enable real-time journey execution and with Adobe GenStudio for AI-assisted performance marketing workflows. Creative interactions from Adobe Express and Firefly are captured as content interaction signals to enrich fan profiles for personalization. Operational coverage includes web, app and email channels, push notifications and location based triggers such as stadium geofencing to deliver contextually relevant alerts. Primary business functions impacted are digital product, marketing and the Fantasy Premier League product team, who use the unified analytics to inform content targeting, message orchestration and campaign activation across broadcast regions. Governance is structured around journey orchestration and continuous analytics, using the Journey agent in Adobe Journey Optimizer to monitor and adjust live fan journeys and the Data Insights Agent in Adobe Customer Journey Analytics to surface attribution and engagement insights. Explicitly stated outcomes include a clearer view of cross channel fan interactions, the ability to deliver real-time personalised alerts and the capability to produce on-brand, AI powered marketing content at scale.
Customer Experience CRM 2025 2025
Tag Management CRM 2015 2015
Premier League AI Development
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
OpenAI Legacy OpenAI GPT-4 Generative AI Platforms AI Development n/a 2024 2024
Premier League Analytics and BI
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Analytics and BI Analytics and BI 2023 2023
Premier League Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Audio Video and Web Conferencing Collaboration 2018 2018
Collaboration Collaboration 2015 2015
Collaboration Collaboration 2022 2022
Premier League Content Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Digital Asset Management Content Management 2019 2019
Digital Signing Content Management 2021 2021
Video Editing Content Management 2019 2019
Video Editing Content Management 2025 2025
Premier League ITSM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Performance Management ITSM 2018 2018
IT Service Management ITSM 2024 2024
Premier League TRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Governance, Risk and Compliance TRM 2023 2023
Governance, Risk and Compliance TRM 2023 2023
Premier League IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2017 2017
Application Hosting and Computing Services IaaS 2024 2024
Cloud Storage IaaS 2018 2018
Content Delivery Network IaaS 2024 2024
Premier League CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Secure Email Gateways (SEGs) CyberSecurity 2020 2020
Vulnerability Management CyberSecurity 2022 2022

IT Decision Makers and Key Stakeholders at Premier League

First Name Last Name Title Function Department Email Phone
Head of Broadcast Director Marketing
Senior Digital Content Manager Manager Marketing
Director of Media Rights and Content Services Director Marketing
Head of Digital Content Director Marketing

Apps Being Evaluated by Premier League Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Premier League IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Premier League digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD Premier League Technographics
Premier League is a Leisure and Hospitality organization based in United Kingdom, with around 259 employees and annual revenues of $46.0 million.
Premier League operates a diverse technology stack with applications such as Microsoft Dynamics GP, Adobe Customer Journey Analytics and OpenAI GPT-4, covering areas like ERP Financial, Customer Analytics and Generative AI Platforms.
Premier League has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Microsoft, Adobe Systems and OpenAI.
Premier League recently adopted applications including Adobe Customer Journey Analytics in 2025, Adobe Experience Cloud in 2025 and Adobe Express Video in 2025, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Premier League’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Premier League’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Premier League technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.