Premium Co Australia Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Premium Co Australia and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Premium Co Australia employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Premium Co Australia has purchased the following applications: HostPapa for Application Hosting and Computing Services in 2020, AiTrillion Live Chat for Chatbots and Conversational AI in 2021, AiTrillion Review for Product Review Management in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Premium Co Australia is running and its propensity to invest more and deepen its relationship with HostPapa , AiTrillion , CloudLinux or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Premium Co Australia revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Premium Co Australia intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| HostPapa | Legacy | HostPapa | Application Hosting and Computing Services | IaaS | n/a | 2020 | 2020 |
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| AiTrillion | Legacy | AiTrillion Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 | In 2021, Premium Co Australia implemented AiTrillion Live Chat as part of a broader AiTrillion deployment on its Shopify storefront. The retailer, a small Australian grocery ecommerce business, deployed AiTrillion Live Chat together with email marketing, loyalty, web push and smart popups to centralize customer engagement and retention activities across its online store. The implementation included the AiTrillion Live Chat chatbot module configured alongside configured loyalty and campaign modules to support automated responses, customer segmentation and targeted messaging. Apps Category Integration work focused on Shopify, with AiTrillion Live Chat operating within the ecommerce front end and sharing customer signals with AiTrillion loyalty and email modules to create unified engagement flows. Operational coverage targeted online commerce, marketing and customer service workflows for Premium Co Australia, supporting member journeys and retention use cases. The rollout completed in July 2021 and the AiTrillion case study explicitly lists Live Chat as part of the deployment, reporting a 2x increase in customer engagement and 3x higher spend for members after the migration. The narrative emphasizes customer engagement and retention as the primary business functions impacted by AiTrillion Live Chat at Premium Co Australia. |
eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| AiTrillion | Legacy | AiTrillion Review | Product Review Management | eCommerce | n/a | 2021 | 2021 | In 2021, Premium Co Australia implemented AiTrillion Review to centralize product reviews and customer engagement for its Melbourne-area grocery ecommerce store as part of a July 2021 migration. The deployment focused on AiTrillion’s Review Requests capability alongside broader marketing modules to consolidate review capture, email outreach, and loyalty interactions within a single vendor application. The implementation configured Review Requests to automate solicitation of post purchase feedback and integrated those captures into combined email and loyalty workflows. AiTrillion Review was implemented with rule-based triggers and moderation workflows to ensure reviews flowed into segmented email campaigns and loyalty point events, aligning review content with customer retention orchestration. Operational coverage centered on ecommerce, marketing, and customer experience functions for the Melbourne retail site, with rollout executed in July 2021 across the store’s online operations. The scope emphasized centralized review management and the orchestration of review, email, and loyalty touchpoints rather than separate point solutions. Outcomes reported from the rollout included 1.86M engagement events and increased customer spending and retention through the combined review, email, and loyalty workflows. Governance changes included standardizing review request cadence and embedding review-driven triggers in email and loyalty processes to sustain ongoing customer engagement. |
CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
 |
|
|
Web Application Firewalls (WAF) | CyberSecurity |
|
2023 | 2023 |
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