PrettyLittleThing
49-51 Dale Street,
Manchester, M1 2HF,
United Kingdom
Manchester, M1 2HF,
United Kingdom
441617134078
Retail
PrettyLittleThing Technographics
PrettyLittleThing Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by PrettyLittleThing and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1034 PrettyLittleThing employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that PrettyLittleThing has purchased the following applications: Sage 200 for ERP Financial in 2015, Sistrix Platform for Analytics and BI in 2019, Cisco Webex Meetings for Audio Video and Web Conferencing in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems PrettyLittleThing is running and its propensity to invest more and deepen its relationship with Sage , Klarna , Sistrix or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing PrettyLittleThing revenues, which have grown to $516.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for PrettyLittleThing intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
PrettyLittleThing Tech Stack and Enterprise Applications
PrettyLittleThing ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sage | Legacy | Sage 200 | ERP Financial | ERP | n/a | 2015 | 2015 |
In 2015 PrettyLittleThing deployed Sage 200 as an ERP Financial application to capture warehouse transaction activity at its Manchester operations. The implementation record covers February 2015 to June 2015 and centers on warehouse operatives using Sage 200 to support order picking, despatching orders for delivery, processing stock from suppliers and handling returns.
Sage 200 was used to record stock receipts, pick and despatch transactions, returns processing and inventory adjustments, reflecting inventory management and order processing capabilities typical of an ERP Financial system. Warehouse staff entered transaction details directly into Sage 200, indicating configuration for transaction posting, stock control screens and fulfillment workflow support.
Operational scope was warehouse-level business functions in Manchester, with transactional data entry by warehouse operatives feeding the ERP Financial environment. The narrative shows workflow alignment between physical fulfillment activities and Sage 200 data capture for ongoing stock and financial record maintenance, and an individual warehouse operative noted they reached daily targets while using Sage 200.
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Payment Processing | ERP |
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2020 | 2020 |
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PrettyLittleThing Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sistrix | Legacy | Sistrix Platform | Analytics and BI | Analytics and BI | n/a | 2019 | 2019 |
In 2019 PrettyLittleThing implemented the Sistrix Platform to operationalize SEO measurement and competitive visibility tracking. The Sistrix Platform is deployed as an Analytics and BI application used by the marketing organization in the United Kingdom for daily monitoring of organic search performance in the fashion and retail sector.
The implementation centers on modules and capabilities aligned with SEO workflows, including inferred use of the Visibility Index and keyword tracking for ongoing monitoring and trend analysis. Configuration includes curated keyword lists and visibility dashboards for regular reporting, alongside scheduled exports and alerting to support day to day SEO operations and reporting cadences.
Operational scope is the PrettyLittleThing SEO and broader marketing teams in the United Kingdom, with the Sistrix Platform supporting competitor benchmarking and organic search performance surveillance across UK markets. Governance and workflow changes embedded the platform into routine SEO processes, making Sistrix Platform outputs a primary input for content prioritization and technical SEO tasking without explicit external system integrations cited.
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PrettyLittleThing Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2019 | 2019 |
In 2019, PrettyLittleThing deployed Cisco Webex Meetings. PrettyLittleThing implemented Cisco Webex Meetings as an Audio Video and Web Conferencing solution and is using Cisco Webex Meetings on their website to provide browser-accessible meeting capabilities for the organization.
The implementation centers on standard Audio Video and Web Conferencing functional modules, including scheduled and ad hoc meetings, multi-party video, screen sharing, meeting recording, and host participant controls. Configuration emphasis is consistent with the category, focusing on meeting policies, host permissions, recording settings, and browser-based join flows to reduce friction for internal and external attendees.
Deployment architecture is oriented toward web‑facing meeting access from www.prettylittlething.com with centralized administration managed through the Webex management console for user provisioning and policy enforcement. Operationally the Cisco Webex Meetings rollout supports corporate collaboration workflows across teams and provides an externally reachable meeting layer on the company website, with governance defined through administrative controls and meeting policy configuration.
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Collaboration | Collaboration |
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2015 | 2015 |
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PrettyLittleThing eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2012 | 2012 |
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Personalization and Product Recommendations | eCommerce |
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2019 | 2019 |
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Personalization and Product Recommendations | eCommerce |
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2023 | 2023 |
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Product Information Management | eCommerce |
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2018 | 2018 |
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PrettyLittleThing CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Analytics | CRM |
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2019 | 2019 |
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Customer Analytics | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2018 | 2018 |
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Data Management Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Listing Management | CRM |
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2023 | 2023 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Partner Relationship Management | CRM |
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2021 | 2021 |
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PrettyLittleThing ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2019 | 2019 |
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IT Service Management | ITSM |
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2021 | 2021 |
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PrettyLittleThing PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2019 | 2019 |
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PrettyLittleThing IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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PrettyLittleThing CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2018 | 2018 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at PrettyLittleThing
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by PrettyLittleThing Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from PrettyLittleThing IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the PrettyLittleThing digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD PrettyLittleThing Technographics
PrettyLittleThing is a Retail organization based in United Kingdom,
with around 1034 employees and annual revenues of $516.0 million.
PrettyLittleThing operates a diverse technology stack with applications such as
Sage 200, Sistrix Platform and Cisco Webex Meetings,
covering areas like ERP Financial, Analytics and BI and Audio Video and Web Conferencing.
PrettyLittleThing has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Sage, Sistrix and Cisco Systems.
PrettyLittleThing recently adopted applications including
Athos Experiments in 2023, Athos Feed and Listing Management in 2023 and Amobee Turn in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of PrettyLittleThing’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates PrettyLittleThing’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete PrettyLittleThing technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.