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Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

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Primacy Industries Ltd Data, Technology Stack, and Enterprise Applications
ERP Services and Operations
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Channelplay Limited Legacy Channelplay 1Channel Field Service Management ERP Services and Operations n/a 2017 2017
In 2017, Primacy Industries Ltd implemented Channelplay 1Channel as a Field Service Management solution to support its sales operations in India. Primacy Industries Ltd is a Manipal Group company focused on home fragrance, car perfume, body deodorant and scented candles, and the Channelplay 1Channel deployment targeted the company sales force and distributor networks. The rollout focused on sales force automation and field workflows, with total penetration crossing more than 20,00 outlets and 600 distributors after going live. Implementation emphasized automation of many daily tasks of the sales team, freeing field representatives to concentrate on selling activities. Functional capabilities implemented included sales force automation, mobile order capture, activity and visit reporting, and distributor engagement workflows configured to support retail outlet penetration and distributor interactions. Channelplay 1Channel was configured to standardize field data capture and activity tracking across sales territories. The project reached notable coverage within a few months of go live, driving operational expansion across retail outlets and distributor channels in India. Governance centered on sales process standardization and mobile workflow adoption for the sales organization, with a phased territory rollout to accelerate adoption. The deployment affected sales operations and distributor management functions.
eCommerce
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Automattic Legacy WooCommerce eCommerce eCommerce n/a 2017 2017
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Leaseweb Legacy Leaseweb Cloud Application Hosting and Computing Services IaaS n/a 2019 2019
Content Delivery Network IaaS 2021 2021
IT Decision Makers and Key Stakeholders at Primacy Industries Ltd
First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Primacy Industries Ltd Executives
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Primacy Industries Ltd Technographics

Primacy Industries Ltd is a Retail organization based in India, with around 210 employees and annual revenues of $13.0 million.

Primacy Industries Ltd operates a diverse technology stack with applications such as Channelplay 1Channel, WooCommerce and Leaseweb Cloud, covering areas like Field Service Management, eCommerce and Application Hosting and Computing Services.

Primacy Industries Ltd has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Channelplay Limited, Automattic and Leaseweb.

Primacy Industries Ltd recently adopted applications including Cloudflare CDN in 2021, Leaseweb Cloud in 2019 and Channelplay 1Channel in 2017, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Primacy Industries Ltd’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Primacy Industries Ltd’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

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