AI Buyer Insights:

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Michelin, an e2open customer evaluated Oracle Transportation Management

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Michelin, an e2open customer evaluated Oracle Transportation Management

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Primacy Industries Ltd Tech Stack and Enterprise Applications

Primacy Industries Ltd ERP Services and Operations
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Channelplay Limited Legacy Channelplay 1Channel Field Service Management ERP Services and Operations n/a 2017 2017
In 2017, Primacy Industries Ltd implemented Channelplay 1Channel as a Field Service Management solution to support its sales operations in India. Primacy Industries Ltd is a Manipal Group company focused on home fragrance, car perfume, body deodorant and scented candles, and the Channelplay 1Channel deployment targeted the company sales force and distributor networks. The rollout focused on sales force automation and field workflows, with total penetration crossing more than 20,00 outlets and 600 distributors after going live. Implementation emphasized automation of many daily tasks of the sales team, freeing field representatives to concentrate on selling activities. Functional capabilities implemented included sales force automation, mobile order capture, activity and visit reporting, and distributor engagement workflows configured to support retail outlet penetration and distributor interactions. Channelplay 1Channel was configured to standardize field data capture and activity tracking across sales territories. The project reached notable coverage within a few months of go live, driving operational expansion across retail outlets and distributor channels in India. Governance centered on sales process standardization and mobile workflow adoption for the sales organization, with a phased territory rollout to accelerate adoption. The deployment affected sales operations and distributor management functions.
Primacy Industries Ltd eCommerce
Vendor
Previous System
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Category
Market
VAR/SI
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Insight
Automattic Legacy WooCommerce eCommerce eCommerce n/a 2017 2017
In 2017 Primacy Industries Ltd deployed WooCommerce on its public website to establish an eCommerce storefront. The WooCommerce application manages the company product catalog, storefront pages, shopping cart and checkout flows to support online retail sales and order capture for Primacy Industries Ltd in India. The deployment configured standard eCommerce functional modules within WooCommerce, including product and category management, pricing and promotions, customer accounts, and order management workflows. No external system integrations are specified in the available data, so operational connectivity is focused at the website commerce layer and WooCommerce administration. Primacy Industries Ltd WooCommerce eCommerce supports online retail sales and order processing, with operational ownership residing in the company ecommerce and web operations teams who manage catalog updates, fulfillment coordination, and checkout configuration.
Primacy Industries Ltd IaaS
Vendor
Previous System
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Category
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VAR/SI
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Live
Insight
Leaseweb Legacy Leaseweb Cloud Application Hosting and Computing Services IaaS n/a 2019 2019
In 2019, Primacy Industries Ltd implemented Leaseweb Cloud to host its public website and customer-facing web services. Leaseweb Cloud is used as an Application Hosting and Computing Services platform to provide the compute and hosting layer for the company website. The deployment centers on web hosting and cloud compute provisioning, delivering virtual server capacity, persistent storage, and network routing to run the site front end and associated application stack. Operational responsibility appears concentrated on IT operations supporting marketing and e-commerce functions, with Leaseweb Cloud providing the infrastructure layer for content delivery, application processes, and scalable resource provisioning.
Content Delivery Network IaaS 2021 2021

IT Decision Makers and Key Stakeholders at Primacy Industries Ltd

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Primacy Industries Ltd Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Primacy Industries Ltd IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Primacy Industries Ltd digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Primacy Industries Ltd Technographics
Primacy Industries Ltd is a Retail organization based in India, with around 210 employees and annual revenues of $13.0 million.
Primacy Industries Ltd operates a diverse technology stack with applications such as Channelplay 1Channel, WooCommerce and Leaseweb Cloud, covering areas like Field Service Management, eCommerce and Application Hosting and Computing Services.
Primacy Industries Ltd has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Channelplay Limited, Automattic and Leaseweb.
Primacy Industries Ltd recently adopted applications including Cloudflare CDN in 2021, Leaseweb Cloud in 2019 and Channelplay 1Channel in 2017, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Primacy Industries Ltd’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Primacy Industries Ltd’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
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