Mangalore, 575011,
India
Primacy Industries Ltd Technographics
Primacy Industries Ltd Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Primacy Industries Ltd and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 210 Primacy Industries Ltd employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Primacy Industries Ltd has purchased the following applications: Channelplay 1Channel for Field Service Management in 2017, WooCommerce for eCommerce in 2017, Leaseweb Cloud for Application Hosting and Computing Services in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Primacy Industries Ltd is running and its propensity to invest more and deepen its relationship with Channelplay Limited , Automattic , Leaseweb or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Primacy Industries Ltd revenues, which have grown to $13.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Primacy Industries Ltd intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Primacy Industries Ltd Tech Stack and Enterprise Applications
Primacy Industries Ltd ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Channelplay Limited | Legacy | Channelplay 1Channel | Field Service Management | ERP Services and Operations | n/a | 2017 | 2017 |
In 2017, Primacy Industries Ltd implemented Channelplay 1Channel as a Field Service Management solution to support its sales operations in India. Primacy Industries Ltd is a Manipal Group company focused on home fragrance, car perfume, body deodorant and scented candles, and the Channelplay 1Channel deployment targeted the company sales force and distributor networks. The rollout focused on sales force automation and field workflows, with total penetration crossing more than 20,00 outlets and 600 distributors after going live.
Implementation emphasized automation of many daily tasks of the sales team, freeing field representatives to concentrate on selling activities. Functional capabilities implemented included sales force automation, mobile order capture, activity and visit reporting, and distributor engagement workflows configured to support retail outlet penetration and distributor interactions. Channelplay 1Channel was configured to standardize field data capture and activity tracking across sales territories.
The project reached notable coverage within a few months of go live, driving operational expansion across retail outlets and distributor channels in India. Governance centered on sales process standardization and mobile workflow adoption for the sales organization, with a phased territory rollout to accelerate adoption. The deployment affected sales operations and distributor management functions.
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Primacy Industries Ltd eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | WooCommerce | eCommerce | eCommerce | n/a | 2017 | 2017 |
In 2017 Primacy Industries Ltd deployed WooCommerce on its public website to establish an eCommerce storefront. The WooCommerce application manages the company product catalog, storefront pages, shopping cart and checkout flows to support online retail sales and order capture for Primacy Industries Ltd in India.
The deployment configured standard eCommerce functional modules within WooCommerce, including product and category management, pricing and promotions, customer accounts, and order management workflows. No external system integrations are specified in the available data, so operational connectivity is focused at the website commerce layer and WooCommerce administration. Primacy Industries Ltd WooCommerce eCommerce supports online retail sales and order processing, with operational ownership residing in the company ecommerce and web operations teams who manage catalog updates, fulfillment coordination, and checkout configuration.
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Primacy Industries Ltd IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Leaseweb | Legacy | Leaseweb Cloud | Application Hosting and Computing Services | IaaS | n/a | 2019 | 2019 |
In 2019, Primacy Industries Ltd implemented Leaseweb Cloud to host its public website and customer-facing web services. Leaseweb Cloud is used as an Application Hosting and Computing Services platform to provide the compute and hosting layer for the company website.
The deployment centers on web hosting and cloud compute provisioning, delivering virtual server capacity, persistent storage, and network routing to run the site front end and associated application stack. Operational responsibility appears concentrated on IT operations supporting marketing and e-commerce functions, with Leaseweb Cloud providing the infrastructure layer for content delivery, application processes, and scalable resource provisioning.
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Primacy Industries Ltd
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Apps Being Evaluated by Primacy Industries Ltd Executives
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