PRIUM
2805 Peachtree Industrial Blvd,
Duluth, 30097, GA,
United States
Duluth, 30097, GA,
United States
1 888-588-4964
Insurance
PRIUM Technographics
PRIUM Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by PRIUM and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 220 PRIUM employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that PRIUM has purchased the following applications: OPEXUS AINS eCase for Case Management in 2013, Microsoft 365 for Collaboration in 2016, Hubspot Marketing Automation for Marketing Automation in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems PRIUM is running and its propensity to invest more and deepen its relationship with OPEXUS , Microsoft , HubSpot or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing PRIUM revenues, which have grown to $15.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for PRIUM intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
PRIUM Tech Stack and Enterprise Applications
PRIUM ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| OPEXUS | Legacy | OPEXUS AINS eCase | Case Management | ERP Services and Operations | n/a | 2013 | 2013 |
In 2013, PRIUM implemented OPEXUS AINS eCase for Case Management across its insurance operations. The deployment focused on enforcing standardized case intake and handling practices to reduce error rates and to improve provider issue resolution across multiple internal teams.
The implementation configured core Case Management capabilities including structured case intake, configurable workflow automation and rule-based routing, document management and capture, role-based access controls, and audit trail logging. Validation rules and template-driven correspondence were applied to reduce manual entry errors, and a provider issue triage module and escalation workflows were emphasized to reflect the organization requirement for good judgement and professionalism in troubleshooting provider issues.
Operational coverage included claims, provider relations, customer service, and underwriting functions, with the platform used as the central workbench for case lifecycle orchestration. Governance established centralized case ownership, defined escalation paths and SLA expectations, and included training and procedural guidance to align staff decision making with the system workflows. OPEXUS AINS eCase was positioned to standardize cross-departmental processes, enforce data validation at intake, and institutionalize provider troubleshooting practices.
|
PRIUM Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016 PRIUM implemented Microsoft 365 for Collaboration across its 220 employee insurance operations. The Microsoft 365 implementation from vendor Microsoft is surfaced on PRIUM's public website and delivers cloud-hosted email, calendaring, and Office productivity to support internal collaboration across underwriting, claims, and corporate functions. Microsoft 365 is used as the primary Collaboration platform for document sharing and team communication.
Deployment emphasizes core Microsoft 365 capabilities including Exchange Online for email, SharePoint Online and OneDrive for document collaboration, and Microsoft Teams for synchronous collaboration, with tenant-level administration and role-based access controls to manage users. The tenancy is surfaced in web-facing communication touchpoints on the corporate site, enabling contact workflows and staff collaboration accessible from the website. Governance is managed through centralized administration, identity and access controls, and standard compliance features native to Microsoft 365.
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PRIUM CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot Marketing Automation | Marketing Automation | CRM | n/a | 2021 | 2021 |
In 2021, PRIUM implemented Hubspot Marketing Automation and deployed it on their corporate website to support digital lead capture and outbound engagement. The deployment aligns with their Insurance sector operations and is used to centralize marketing workflows for a company of approximately 220 employees, reflecting a Marketing Automation use case focused on demand generation and contact orchestration.
Hubspot Marketing Automation was configured to leverage core Marketing Automation capabilities including email campaign orchestration, form and landing page delivery, contact segmentation, automated workflows, and campaign analytics. The implementation emphasized contact lifecycle management, automated nurturing sequences, and behavioral tracking to support marketing-sourced lead flows and ongoing audience segmentation.
The solution is integrated directly with the PRIUM website to capture form submissions, track visitor behavior, and route leads into staged contact records for downstream follow up. Operational coverage centers on marketing and lead management processes, providing a single system for campaign execution and for feeding qualified contacts into PRIUM internal sales and service touchpoints.
Governance for the Hubspot Marketing Automation environment focused on standardizing campaign templates, establishing naming and segmentation rules, and defining workflow approval steps to maintain data hygiene and consistent audience targeting. The rollout prioritized incremental campaign activation on the website, with marketing operations ownership for ongoing configuration and analytics.
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PRIUM IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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IT Decision Makers and Key Stakeholders at PRIUM
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by PRIUM Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from PRIUM IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the PRIUM digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD PRIUM Technographics
PRIUM is a Insurance organization based in United States,
with around 220 employees and annual revenues of $15.0 million.
PRIUM operates a diverse technology stack with applications such as
OPEXUS AINS eCase, Microsoft 365 and Hubspot Marketing Automation,
covering areas like Case Management, Collaboration and Marketing Automation.
PRIUM has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as OPEXUS, Microsoft and HubSpot.
PRIUM recently adopted applications including
Hubspot Marketing Automation in 2021, Microsoft 365 in 2016 and Microsoft Azure Cloud Services in 2014,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of PRIUM’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates PRIUM’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete PRIUM technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.