Melbourne, 3000, VIC,
Australia
Probe CX Australia Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Probe CX Australia and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 5200 Probe CX Australia employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Probe CX Australia has purchased the following applications: Hubspot Live Chat for Chatbots and Conversational AI in 2023, Hubspot CRM for CRM in 2023, 6clicks for Governance, Risk and Compliance in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Probe CX Australia is running and its propensity to invest more and deepen its relationship with HubSpot , Contentsquare , Matomo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Probe CX Australia revenues, which have grown to $150.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Probe CX Australia intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2023 | 2023 |
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Chatbots and Conversational AI | AI-Powered Application |
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2023 | 2023 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot CRM | CRM | CRM | n/a | 2023 | 2023 |
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Customer Experience | CRM |
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2023 | 2023 |
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Digital Advertising Platform | CRM |
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2023 | 2023 |
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Marketing Analytics | CRM |
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2023 | 2023 |
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Marketing Analytics | CRM |
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2023 | 2023 |
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Marketing Analytics | CRM |
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2023 | 2023 |
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Marketing Automation | CRM |
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2023 | 2023 |
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Marketing Automation | CRM |
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2023 | 2023 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2023 | 2023 |
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Tag Management | CRM |
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2023 | 2023 |
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Tag Management | CRM |
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2023 | 2023 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| 6clicks | Legacy | 6clicks | Governance, Risk and Compliance | TRM | n/a | 2023 | 2023 |
In 2023 Probe CX Australia adopted 6clicks for global GRC and cyber governance, implementing 6clicks in the Apps Category. The engagement targeted automation of risk and compliance workflows across Probe CX Australia operations spanning five countries, aligning assessments to ISO 27001, SOC 2 and PCI DSS.
The implementation leverages 6clicks modules for assessments and control mapping, using 6clicks Hailey AI to accelerate evidence collection and to support questionnaire response generation. The Hub & Spoke architecture within 6clicks was configured to manage multi-jurisdiction assessment templates and centralized content, enabling regional spokes to consume and customize controls while maintaining a central control library.
Operational coverage included compliance and security functions across the five countries, with 6clicks assessments orchestrating recurring risk reviews and control testing workflows. Control mapping tied assessment results to required standards, supporting cross-standard traceability and reducing manual consolidation of evidence.
Governance was restructured around the Hub & Spoke content model, establishing central ownership of control definitions and distributed responsibility for assessment execution. The deployment emphasized automation via Hailey AI and standardized assessment templates, and it explicitly aimed to reduce manual effort and enable alignment with ISO 27001, SOC 2 and PCI DSS as stated in the case notes.
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Security (AppSec) | CyberSecurity |
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2023 | 2023 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2021 | 2021 |
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