Probi Technographics
Probi Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Probi and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 176 Probi employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Probi has purchased the following applications: BambooHR Performance Management for Performance and Goal Management in 2020, Microsoft 365 for Collaboration in 2017, Hotjar for Customer Experience in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Probi is running and its propensity to invest more and deepen its relationship with BambooHR , Microsoft , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Probi revenues, which have grown to $71.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Probi intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Probi Tech Stack and Enterprise Applications
Probi HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| BambooHR | Legacy | BambooHR Performance Management | Performance and Goal Management | HCM | n/a | 2020 | 2020 |
In 2020, Probi adopted BambooHR and deployed BambooHR Performance Management as its Performance and Goal Management solution. The implementation aimed to replace spreadsheet-based processes and unify HR administration, time tracking and payroll across Probi's Sweden headquarters and its international operations, with a company wide go live executed in about four weeks.
Configured capabilities centered on core HR records, time tracking, payroll consolidation and BambooHR Performance Management to standardize performance reviews and goal tracking. Governance work focused on centralizing review cycles and introducing GDPR compliant documentation and auditable workflows, shifting performance review activity from ad hoc spreadsheets to structured HR and manager-driven processes. Probi reported substantial time savings in payroll and HR administration and more standardized, GDPR compliant performance reviews after the rollout, with BambooHR Performance Management serving as the primary Performance and Goal Management application for HR and people managers.
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Probi Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017, Probi implemented Microsoft 365 as its Collaboration platform. The deployment is observable on Probi's public website, indicating Microsoft 365 is active in public-facing and internal collaboration contexts for the company.
The Microsoft 365 implementation at Probi centers on standard Collaboration capabilities, including cloud email, document libraries, file synchronization, and team communication to support corporate communications and document management across the organization. Administration and governance follow Microsoft 365 administration and identity patterns, providing centralized user and policy management for Probi's workforce of 176 employees, while surface-level usage is reflected on the company website.
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Collaboration | Collaboration |
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2017 | 2017 |
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Probi CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2021 | 2021 |
In 2021, Probi deployed Hotjar on its website to capture qualitative behavioral signals and on-page user interactions. Probi integrated Hotjar into its Customer Experience toolset to surface session recordings and user feedback tied to key digital touchpoints.
The Hotjar deployment focused on core Customer Experience capabilities including session recordings, heatmaps, conversion funnel analysis, and on-page surveys for direct user feedback. Configuration emphasized page-level instrumentation, event tagging, and segmentation to support UX testing and product hypothesis validation.
Operational ownership is with digital marketing and product teams, who leverage Hotjar recordings and survey responses for UX optimization and content iteration. Governance was implemented through role-based access controls and data retention settings aligned with behavioral analytics practices, and the deployment scope is limited to Probi's public website rather than internal systems.
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2022 | 2022 |
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Probi PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2019 | 2019 |
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Probi IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Probi
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Probi Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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