Sydney, 2060, NSW,
Australia
Professional Advantage Technographics
Professional Advantage Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Professional Advantage and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 300 Professional Advantage employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
Professional Advantage has purchased the following applications: LivePerson Conversational Cloud for Chatbots and Conversational AI in 2020, Umbraco CMS for Web Content Management in 2020, ClickDimensions Marketing Automation for Marketing Automation in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Professional Advantage is running and its propensity to invest more and deepen its relationship with LivePerson , LeadChat , LiveChat, Inc. or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Professional Advantage revenues, which have grown to $30.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Professional Advantage intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Professional Advantage Tech Stack and Enterprise Applications
Professional Advantage AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| LivePerson | Legacy | LivePerson Conversational Cloud | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, Professional Advantage deployed LivePerson Conversational Cloud on its public website. Professional Advantage implemented LivePerson Conversational Cloud in the Chatbots and Conversational AI category to support customer engagement and initial service interactions through embedded conversational interfaces.
The deployment uses LivePerson Conversational Cloud as a cloud hosted, embedded conversational layer providing bot driven conversational workflows, natural language intent recognition, session management, and agent handoff capabilities typical of the Chatbots and Conversational AI category. Operational scope is focused on the company website and aligns to customer facing functions including support and sales enablement, with governance oriented around iterative bot training and conversational content management by digital channels stakeholders.
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Chatbots and Conversational AI | AI-Powered Application |
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2021 | 2021 |
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Chatbots and Conversational AI | AI-Powered Application |
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2021 | 2021 |
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Professional Advantage Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Umbraco | Legacy | Umbraco CMS | Web Content Management | Content Management | n/a | 2020 | 2020 |
In 2020, Professional Advantage implemented Umbraco CMS on its corporate website. Professional Advantage, an Australia based professional services firm with approximately 300 employees and reported revenue of 30000000, uses Umbraco CMS as its Web Content Management solution for corporate web publishing and marketing communications.
The Umbraco CMS deployment is centered on core Web Content Management capabilities, including content authoring, templating, media asset management, and staged publishing workflows. Configuration work emphasizes structured content types, reusable page templates, and editorial controls to maintain consistent service and product pages across the site.
Operational scope covers marketing, digital communications, and IT content operations, with day to day content management executed through editorial and publishing workflows. The implementation supports the public facing website at https://www.pa.com.au/ and is positioned to manage content lifecycle, versioning, and scheduled releases.
Governance practices observable in the implementation include editorial approval flows, content version control, and separation of staging and production environments to manage release risk. Ongoing platform administration and content governance are managed within the companys web and IT teams.
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Professional Advantage CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ClickDimensions | Legacy | ClickDimensions Marketing Automation | Marketing Automation | CRM | n/a | 2020 | 2020 |
In 2020, Professional Advantage implemented ClickDimensions Marketing Automation. The ClickDimensions Marketing Automation instance is instrumented on the Professional Advantage website to support the Australia based professional services firm with roughly 300 employees and reported revenue near 30,000,000, focusing on web driven demand generation and digital engagement.
The deployment leverages core Marketing Automation capabilities common to the category, including email campaign orchestration, web form capture, landing page delivery, and web behavior tracking to enable lead capture and nurture workflows. Operational scope centers on marketing and demand generation functions within the organization, with configuration oriented toward campaign automation, template based messaging, and analytics reporting to inform engagement activities on the public site.
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Professional Advantage IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Professional Advantage CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Professional Advantage
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| VP Services | VP | Operations | ||||
| Vice President Sales and Marketing | VP | Marketing | ||||
| VP Product | VP | R&D |
Apps Being Evaluated by Professional Advantage Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||