ProFlowers
4840 Eastgate Mall,
San Diego, 92121, CA,
United States
San Diego, 92121, CA,
United States
1 800-580-2913
Retail
ProFlowers Technographics
ProFlowers Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by ProFlowers and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 450 ProFlowers employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that ProFlowers has purchased the following applications: Google Pay for Payment Processing in 2020, Microsoft 365 for Collaboration in 2015, Adobe Dynamic Media Classic (ex Adobe Scene7) for Content Management in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems ProFlowers is running and its propensity to invest more and deepen its relationship with Google , Apple , PayPal or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing ProFlowers revenues, which have grown to $7.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for ProFlowers intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ProFlowers Tech Stack and Enterprise Applications
ProFlowers ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Pay | Payment Processing | ERP | n/a | 2020 | 2020 |
In 2020, ProFlowers implemented Google Pay on its website as a Payment Processing option for online checkout. The deployment targeted the companys United States ecommerce storefront, enabling browser and mobile web customers to select Google Pay during the checkout experience.
Google Pay was integrated into the site checkout flow to surface the Google Pay button, collect tokenized payment credentials, and return payment tokens to ProFlowers backend order processing for authorization and capture. Configuration work focused on client side payment request API integration and server side handling of Google Pay tokens to align with the retailer's existing order and payment workflows.
Operational ownership was held by ecommerce engineering and payments operations, and the rollout required coordination between frontend development, backend payment processing, and customer service to support new payment troubleshooting. The integration directly impacted ecommerce checkout UX, payments orchestration, and merchant payment operations as ProFlowers accepted Google Pay as a native payment option.
|
|
|
|
|
|
Payment Processing | ERP |
|
2020 | 2020 |
|
|
|
|
|
Payment Processing | ERP |
|
2021 | 2021 |
|
ProFlowers Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, ProFlowers implemented Microsoft 365 to provide Collaboration capabilities across its 450 person retail organization in the United States. The Microsoft 365 deployment was positioned to consolidate corporate productivity tooling for marketing, customer service and operations teams.
Configuration emphasized core Microsoft 365 services, including Exchange Online for corporate email, SharePoint Online and OneDrive for Business for document management, and Teams for real-time collaboration and meetings. Standard Collaboration workflows were established for document sharing, co-authoring and scheduled conferencing, aligned to tenant-level administration and user provisioning practices. The full application name Microsoft 365 is used across the estate to denote the integrated suite.
The Microsoft 365 footprint is surfaced on the ProFlowers website, indicating web-facing usage or references to hosted services within public sites. Operational ownership centered on central IT for tenant administration and on business stakeholders in marketing and customer service for collaboration governance. Governance workstreams included account provisioning, access controls and tenant configuration to manage Collaboration behavior across departments.
|
ProFlowers Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Dynamic Media Classic (ex Adobe Scene7) | Content Management | Content Management | n/a | 2013 | 2013 |
In 2013 ProFlowers implemented Adobe Dynamic Media Classic (ex Adobe Scene7) on their website, adopting the platform as part of their Content Management tooling to manage and deliver product imagery for the retail e-commerce site. The deployment focused on centralizing rich media for product detail pages and promotional content across the online storefront.
Adobe Dynamic Media Classic (ex Adobe Scene7) was configured to provide dynamic imaging and centralized digital asset handling, using template-based image composition, automated renditions, and on-the-fly media transformations. The implementation emphasized media transformation and multi-resolution delivery capabilities, enabling zoom, responsive image variants, and consistent templated creatives for merchandising requirements.
The solution is used directly on the ProFlowers website to serve front-end media for merchandising and marketing, supporting product catalog pages and promotional creatives. Operational responsibility sits with web merchandising and marketing teams, with governance centered on centralized asset management and template controls to maintain image standards and accelerate content updates.
|
|
|
|
|
Web Content Management | Content Management |
|
2020 | 2020 |
|
ProFlowers CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Call Center | CRM |
|
2013 | 2014 |
|
|
|
|
|
Marketing Automation | CRM |
|
2011 | 2011 |
|
|
|
|
|
Marketing Automation | CRM |
|
2020 | 2020 |
|
|
|
|
|
Marketing Automation | CRM |
|
2020 | 2020 |
|
|
|
|
|
Sales Automation, CRM, Sales Engagement | CRM |
|
2018 | 2018 |
|
|
|
|
|
Tag Management | CRM |
|
2016 | 2016 |
|
ProFlowers ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Performance Management | ITSM |
|
2017 | 2017 |
|
|
|
|
|
Application Performance Management | ITSM |
|
2020 | 2020 |
|
ProFlowers PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Transactional Email | PaaS |
|
2020 | 2020 |
|
|
|
|
|
Transactional Email | PaaS |
|
2020 | 2020 |
|
|
|
|
|
Transactional Email | PaaS |
|
2023 | 2023 |
|
ProFlowers IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2014 | 2014 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2021 | 2021 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2021 | 2021 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2014 | 2014 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2020 | 2020 |
|
IT Decision Makers and Key Stakeholders at ProFlowers
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by ProFlowers Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from ProFlowers IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the ProFlowers digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD ProFlowers Technographics
ProFlowers is a Retail organization based in United States,
with around 450 employees and annual revenues of $7.0 million.
ProFlowers operates a diverse technology stack with applications such as
Google Pay, Microsoft 365 and Adobe Dynamic Media Classic (ex Adobe Scene7),
covering areas like Payment Processing, Collaboration and Content Management.
ProFlowers has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Google, Microsoft and Adobe Systems.
ProFlowers recently adopted applications including
Postie in 2023, PayPal Enterprise in 2021 and Google Cloud Platform (GCP) in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of ProFlowers’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates ProFlowers’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete ProFlowers technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.