Las Palmas de Gran Canaria, 35008,
Spain
Promotur Turismo Canarias Spain Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Promotur Turismo Canarias Spain and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 66 Promotur Turismo Canarias Spain employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Promotur Turismo Canarias Spain has purchased the following applications: FreshCommerce FreshBookn for Reservation and Booking Management in 2023, Eulerian Platform for Marketing Analytics in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Promotur Turismo Canarias Spain is running and its propensity to invest more and deepen its relationship with FreshCommerce , Eulerian or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Promotur Turismo Canarias Spain revenues, which have grown to $34.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Promotur Turismo Canarias Spain intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FreshCommerce | Legacy | FreshCommerce FreshBookn | Reservation and Booking Management | ERP Services and Operations | n/a | 2023 | 2023 |
In 2023, Promotur Turismo Canarias Spain implemented FreshCommerce FreshBookn as its Reservation and Booking Management solution for Visit Fuerteventura. The deployment integrated the FreshBookn booking engine with the Visit Fuerteventura website to support destination marketing and online reservation processes across the Canary Islands.
Implementation centered on the FreshCommerce FreshBookn booking engine and embedded website booking workflows, configuring online reservation capture, calendar availability, and payment flow connectors to enable direct bookings and align reservations with promotional content. Integrations focused on embedding the booking engine into site pages and synchronizing booking data with marketing channels and site content management to improve reservation routing and campaign-driven offers. Operational ownership was placed with destination marketing and web operations teams, covering online reservations for visitors to Fuerteventura. Outcomes included enhanced direct-booking capability and better integration with marketing channels.
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Eulerian | Legacy | Eulerian Platform | Marketing Analytics | CRM | n/a | 2023 | 2023 |
In 2023, Promotur Turismo Canarias Spain deployed Eulerian Platform as its Marketing Analytics solution on the Visit Fuerteventura website to centralize web measurement and campaign reporting. The Eulerian Platform implementation is positioned to support the organization’s marketing function by capturing visitor behavior and consolidating campaign-level data for ongoing analysis.
The deployment emphasizes category-aligned capabilities common to Marketing Analytics, including event and session level data capture, audience segmentation, campaign attribution workflows, and configurable reporting dashboards. Eulerian Platform is configured to collect structured behavioral events and standard campaign parameters, enabling marketers to build channel performance views and visitor cohorts for targeted promotion efforts.
Integration in this initiative is focused on the corporate website, where tracking tags and event schemas are instrumented site-wide to feed the Eulerian Platform data layer. Operational coverage is primarily the marketing department responsible for tourism promotion of Fuerteventura, with data flowing from the site into centralized analytics for planning and campaign optimization.
Governance around tagging standards and data quality has been instituted to support consistent measurement, alongside privacy aligned controls for visitor consent and data retention common in EU market operations. The implementation narrative links Promotur Turismo Canarias Spain, Eulerian Platform, Marketing Analytics, and the Visit Fuerteventura web property to clarify the system role in marketing measurement and audience management.
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