AI Buyer Insights:

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● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

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● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

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● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

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● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

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● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

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● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

Promotur Turismo Canarias Spain
Location
Calle Eduardo Benot, 35,
Las Palmas de Gran Canaria, 35008,
Spain
Website
https://www.visitfuerteventura.com/
Phone
34 928-290-579
Artw industry
Leisure and Hospitality
Employee
Revenue

Promotur Turismo Canarias Spain Technographics

Promotur Turismo Canarias Spain Technographics, Software Purchases, AI and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Promotur Turismo Canarias Spain and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 66 Promotur Turismo Canarias Spain employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Promotur Turismo Canarias Spain has purchased the following applications: FreshCommerce FreshBookn for Reservation and Booking Management in 2023, Eulerian Platform for Marketing Analytics in 2023 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Promotur Turismo Canarias Spain is running and its propensity to invest more and deepen its relationship with FreshCommerce , Eulerian or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Promotur Turismo Canarias Spain revenues, which have grown to $34.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Promotur Turismo Canarias Spain intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Promotur Turismo Canarias Spain Tech Stack and Enterprise Applications

Promotur Turismo Canarias Spain ERP Services and Operations
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
FreshCommerce Legacy FreshCommerce FreshBookn Reservation and Booking Management ERP Services and Operations n/a 2023 2023
In 2023, Promotur Turismo Canarias Spain implemented FreshCommerce FreshBookn as its Reservation and Booking Management solution for Visit Fuerteventura. The deployment integrated the FreshBookn booking engine with the Visit Fuerteventura website to support destination marketing and online reservation processes across the Canary Islands. Implementation centered on the FreshCommerce FreshBookn booking engine and embedded website booking workflows, configuring online reservation capture, calendar availability, and payment flow connectors to enable direct bookings and align reservations with promotional content. Integrations focused on embedding the booking engine into site pages and synchronizing booking data with marketing channels and site content management to improve reservation routing and campaign-driven offers. Operational ownership was placed with destination marketing and web operations teams, covering online reservations for visitors to Fuerteventura. Outcomes included enhanced direct-booking capability and better integration with marketing channels.
Promotur Turismo Canarias Spain CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Eulerian Legacy Eulerian Platform Marketing Analytics CRM n/a 2023 2023
In 2023, Promotur Turismo Canarias Spain deployed Eulerian Platform as its Marketing Analytics solution on the Visit Fuerteventura website to centralize web measurement and campaign reporting. The Eulerian Platform implementation is positioned to support the organization’s marketing function by capturing visitor behavior and consolidating campaign-level data for ongoing analysis. The deployment emphasizes category-aligned capabilities common to Marketing Analytics, including event and session level data capture, audience segmentation, campaign attribution workflows, and configurable reporting dashboards. Eulerian Platform is configured to collect structured behavioral events and standard campaign parameters, enabling marketers to build channel performance views and visitor cohorts for targeted promotion efforts. Integration in this initiative is focused on the corporate website, where tracking tags and event schemas are instrumented site-wide to feed the Eulerian Platform data layer. Operational coverage is primarily the marketing department responsible for tourism promotion of Fuerteventura, with data flowing from the site into centralized analytics for planning and campaign optimization. Governance around tagging standards and data quality has been instituted to support consistent measurement, alongside privacy aligned controls for visitor consent and data retention common in EU market operations. The implementation narrative links Promotur Turismo Canarias Spain, Eulerian Platform, Marketing Analytics, and the Visit Fuerteventura web property to clarify the system role in marketing measurement and audience management.

IT Decision Makers and Key Stakeholders at Promotur Turismo Canarias Spain

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Promotur Turismo Canarias Spain Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Promotur Turismo Canarias Spain IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Promotur Turismo Canarias Spain digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Promotur Turismo Canarias Spain Technographics
Promotur Turismo Canarias Spain is a Leisure and Hospitality organization based in Spain, with around 66 employees and annual revenues of $34.0 million.
Promotur Turismo Canarias Spain operates a diverse technology stack with applications such as FreshCommerce FreshBookn and Eulerian Platform, covering areas like Reservation and Booking Management and Marketing Analytics.
Promotur Turismo Canarias Spain has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as FreshCommerce and Eulerian.
Promotur Turismo Canarias Spain recently adopted applications including FreshCommerce FreshBookn in 2023 and Eulerian Platform in 2023, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Promotur Turismo Canarias Spain’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Promotur Turismo Canarias Spain’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Promotur Turismo Canarias Spain technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.