Propel Holdings
69 Yonge Street,
Toronto, M5E 1K3, ON,
Canada
Toronto, M5E 1K3, ON,
Canada
1 647-776-5483
Banking and Financial Services
Propel Holdings Technographics
Propel Holdings Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Propel Holdings and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 415 Propel Holdings employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Propel Holdings has purchased the following applications: Cresta AI Agent for Chatbots and Conversational AI in 2025, Microsoft 365 for Collaboration in 2020, Amazon EC2 for Application Hosting and Computing Services in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Propel Holdings is running and its propensity to invest more and deepen its relationship with Cresta , Microsoft , Amazon Web Services (AWS) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Propel Holdings revenues, which have grown to $153.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Propel Holdings intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Propel Holdings Tech Stack and Enterprise Applications
Propel Holdings AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cresta | Legacy | Cresta AI Agent | Chatbots and Conversational AI | AI-Powered Application | n/a | 2025 | 2025 |
In 2025, Propel Holdings implemented Cresta AI Agent in the Chatbots and Conversational AI category across Customer Service, Loan Origination, and Collections to support customer-facing operations. The deployment used Cresta AI Agent chat together with Agent Assist and Conversation Intelligence to automate account and payment inquiries and to improve agent productivity.
The implementation combined real-time agent assistance with conversation analytics, configuring Cresta AI Agent for automated chat handling and Agent Assist to surface scripted guidance during interactions. Conversation Intelligence was instrumented for comprehensive call monitoring and post-interaction analysis, enabling structured visibility into agent performance and customer intent. The deployment architecture emphasized automated containment and analytics-driven oversight rather than bespoke integrations.
Per Cresta's case study, early results include a 58% chat containment rate, a 50% reduction in after-call work, and 100% call monitoring, outcomes that supported forecasts of 30 to 40 percent inbound volume growth with minimal headcount increases. Operational scope explicitly covered Customer Service, Loan Origination, and Collections, aligning the Cresta AI Agent implementation with front-office productivity goals and automated inquiry workflows.
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Propel Holdings Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2020 | 2020 |
In 2020 Propel Holdings implemented Microsoft 365 as its Collaboration platform, and the Microsoft 365 footprint is referenced on the company website. This implementation sits within a Canadian banking and financial services firm of approximately 415 employees and aligns with enterprise collaboration needs for corporate communications and internal productivity.
Microsoft 365 was provisioned to deliver core Collaboration capabilities, including enterprise email, cloud document management, real-time team collaboration, and workplace productivity applications. These capabilities align with standard Microsoft 365 functional modules such as Exchange Online, SharePoint Online, OneDrive, and Microsoft Teams, and they support business functions across communications, operations, finance, and client service workflows.
Configuration and operational governance are consistent with Collaboration category deployments, emphasizing centralized identity and access controls, content governance, and information protection policies. The presence of Microsoft 365 on the company website indicates web-level integration with the corporate online presence, and governance responsibility is expected to reside with IT and security teams to manage provisioning, policy enforcement, and user adoption across departments.
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Propel Holdings IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon EC2 | Application Hosting and Computing Services | IaaS | n/a | 2020 | 2020 |
In 2020, Propel Holdings provisioned Amazon EC2 to host its corporate website, aligning compute resources with its Application Hosting and Computing Services strategy. The deployment of Amazon EC2 provides virtualized compute instances to run the public facing web servers and application processes that deliver Propel Holdings website content and user interactions.
The implementation leverages core Amazon EC2 capabilities typical of the category, including instance provisioning through AMI based images, instance sizing to match workload, security group based network controls, and standard OS and web server configuration management. The environment is organized to support elastic capacity, with architectural patterns for instance lifecycle management, automated provisioning, and monitoring of compute health and availability.
Operational ownership sits with Propel Holdings technology operations for web hosting, incident response, and routine patching, while governance focuses on access control, network boundary enforcement, and configuration drift management. Amazon EC2 is used as the primary Application Hosting and Computing Services component for Propel Holdings website infrastructure, delivering the underlying compute layer for customer facing digital services.
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Propel Holdings
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Propel Holdings Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Propel Holdings IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Propel Holdings digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Propel Holdings Technographics
Propel Holdings is a Banking and Financial Services organization based in Canada,
with around 415 employees and annual revenues of $153.0 million.
Propel Holdings operates a diverse technology stack with applications such as
Cresta AI Agent, Microsoft 365 and Amazon EC2,
covering areas like Chatbots and Conversational AI, Collaboration and Application Hosting and Computing Services.
Propel Holdings has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Cresta, Microsoft and Amazon Web Services (AWS).
Propel Holdings recently adopted applications including
Cresta AI Agent in 2025, Amazon CloudFront in 2022 and Cloudflare CDN in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Propel Holdings’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Propel Holdings’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Propel Holdings technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.