New York, 10002, NY,
United States
Psyop Technographics
Psyop Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Psyop and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 230 Psyop employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Psyop has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2014, Google Workspace (Formerly Google G-Suite) for Collaboration in 2012, Intuit Mailchimp for Marketing Automation in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Psyop is running and its propensity to invest more and deepen its relationship with Oracle , Google , Intuit or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Psyop revenues, which have grown to $23.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Psyop intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Psyop Tech Stack and Enterprise Applications
Psyop ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2014 | 2014 |
In 2014, Psyop implemented Oracle NetSuite ERP to manage core ERP Financial processes across its United States communications studio. The deployment was delivered as a cloud-hosted ERP Financial instance of Oracle NetSuite ERP, configured with role based access for finance, billing, and studio operations to centralize transactional financial records and reporting.
The implementation covered core financial modules including general ledger, accounts payable, accounts receivable, billing, fixed asset accounting, expense management, and financial reporting. Governance focused on a standardized chart of accounts, role based segregation of duties, and formalized month end close workflows executed in the system, aligning finance and accounting functions with studio billing and procurement processes.
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Psyop Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2012 | 2012 |
In 2012, Psyop implemented Google Workspace (Formerly Google G-Suite) as its core Collaboration platform. The deployment established Google Workspace as the primary system for company email, calendar, and content collaboration supporting creative, production, and corporate business functions at Psyop.
Google Workspace (Formerly Google G-Suite) is referenced on the company website, and the implementation centers on core Collaboration capabilities including Gmail, Google Drive, Google Docs and Google Calendar to enable distributed project collaboration, versioned asset sharing, and scheduling workflows. Administrative controls and user provisioning were configured to map to organizational groups, while document co-editing, shared drive structures, and calendar coordination were instrumented to support studio operations and client-facing production teams.
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Psyop CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Mailchimp | Marketing Automation | CRM | n/a | 2019 | 2019 |
In 2019, Psyop implemented Intuit Mailchimp for Marketing Automation on their website, deploying the application to support marketing and audience engagement across the communications agency. The deployment scope centers on Psyop’s marketing function within a roughly 230 employee organization, using Intuit Mailchimp as the primary Marketing Automation tool for email outreach and web lead capture.
The implementation leverages Intuit Mailchimp capabilities such as campaign management, audience segmentation, template-driven messaging, signup forms, and automated email workflows, with the Mailchimp instance embedded directly into the public website to capture prospects and trigger nurture sequences. Operational coverage emphasizes marketing and client engagement teams, with configuration work focused on list structures, segmentation rules, campaign templates, and web-embedded subscription forms, and governance practices oriented around list hygiene and content approval workflows across creative and account teams.
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Psyop ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IT Service Management | ITSM |
|
2021 | 2021 |
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Psyop PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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|
|
Transactional Email | PaaS |
|
2020 | 2020 |
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Transactional Email | PaaS |
|
2021 | 2021 |
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Psyop IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Psyop
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Managing Director | Director | Finance | |
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CFO | CXO | Finance | |
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Director of Operations | Director | Finance | |
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Apps Being Evaluated by Psyop Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||