Publicis Media Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Publicis Media and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 Publicis Media employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Publicis Media has purchased the following applications: Forsta Employee Experience for Employee Experience in 2023, Hotjar for Customer Experience in 2023, OneTrust Cookie Consent for Governance, Risk and Compliance in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Publicis Media is running and its propensity to invest more and deepen its relationship with Press Ganey Forsta , Contentsquare , Epsilon or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Publicis Media revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Publicis Media intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Press Ganey Forsta | Legacy | Forsta Employee Experience | Employee Experience | HCM | n/a | 2023 | 2024 |
Publicis Media implemented Forsta Employee Experience in 2023 to extend its research and client insights capability across the DACH region, leveraging Forsta HX Platform technology. The implementation is positioned within the Employee Experience category and targets centralized collection and analysis of client and audience data for media planning and one to one consumer engagement workflows.
The deployment uses Forsta HX Platform capabilities including quantitative and qualitative research technology, storytelling and data visualization, and tactical and strategic action management. Forsta Employee Experience is configured to support unified researcher workflows that collect, analyze, visualize and enable action on assessments, opinions, sensitivities and behavioral intentions, aligning survey instrumentation with visualization and action modules.
Operational scope centers on Publicis Media’s data research organization and client service teams in Germany and the wider DACH footprint, enabling client projects to access standardized insight outputs. The platform supports researchers and client-facing analysts by consolidating insight generation, reducing handoffs between analysis and visualization, and providing a single repository for research artifacts.
Governance emphasis in the rollout focuses on strengthening the process of collecting and analyzing client insights and delivering actionable data at the fingertips of account teams, as stated by Publicis Media leadership. The implementation leverages Forsta’s thirty year platform experience in market research and customer and employee experience to unify research execution and strategic action management without specifying integration partners.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2023 | 2023 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2018 | 2018 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| OneTrust | Legacy | OneTrust Cookie Consent | Governance, Risk and Compliance | TRM | n/a | 2022 | 2022 |
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Governance, Risk and Compliance | TRM |
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2022 | 2022 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2023 | 2023 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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