Publicis Sapient
40 Water St,
Boston, 2109, MA,
United States
Boston, 2109, MA,
United States
1 617-621-0200
Professional Services
Publicis Sapient Technographics
Publicis Sapient Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Publicis Sapient and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 20000 Publicis Sapient employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
Publicis Sapient has purchased the following applications: Oracle E-Business Suite for ERP Financial in 2016, Avature CRM for Candidate Relationship Management in 2016, Oracle OBIEE for Analytics and BI in 2010 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Publicis Sapient is running and its propensity to invest more and deepen its relationship with Oracle , Avature , Cisco Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Publicis Sapient revenues, which have grown to $2.50 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Publicis Sapient intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Publicis Sapient Tech Stack and Enterprise Applications
Publicis Sapient ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Oracle | Legacy | Oracle E-Business Suite | ERP Financial | ERP | n/a | 2016 | 2016 |
In 2016, Publicis Sapient implemented Oracle E-Business Suite as its ERP Financial application. The deployment targeted core finance and procurement processes for the professional services organization, with modules aligned to purchasing, expense management, vendor master, and accounts payable functions.
Oracle E-Business Suite was configured to support raising purchase orders and to provision supplier master records, reflecting explicit operational signals for procurement and vendor onboarding. The team completed full training on the Oracle Expense systems database, indicating a structured rollout of expense management configurations and user enablement for expense capture and approval workflows.
Functional implementation emphasized purchase order lifecycle and external vendor setup, with system controls implemented around vendor creation and PO issuance to support accounts payable processing. Integration patterns were aligned to standard ERP Financial practices, including reconciliation between procurement, expense, and the general ledger to ensure transactional continuity across finance functions.
Governance focused on workflow controls and user training to operationalize procurement and expense policies, and vendor setup processes were governed by defined approval steps during rollout. Oracle E-Business Suite serves as the central ERP Financial application for procurement, expense, vendor management, and accounts payable at Publicis Sapient.
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Expense Management | ERP |
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2016 | 2016 |
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Publicis Sapient HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Avature | Legacy | Avature CRM | Candidate Relationship Management | HCM | n/a | 2016 | 2016 |
In 2016, Publicis Sapient implemented Avature CRM as its Candidate Relationship Management platform to centralize recruiting and HR hiring operations. The implementation was managed within PMO Hiring Ops, with a systems administrator function based in the Bengaluru area responsible for global CRM administration and day to day platform governance.
Avature CRM was configured to deliver reporting and analytics, candidate repository management, referral campaign analysis, and a repository for non core skills job descriptions, consistent with Candidate Relationship Management functional workflows. Implemented capabilities included configurable reports to track and measure performance and stakeholder experience, CRM enhancements aligned to global standards, and administration of hiring tool access and user acceptance testing for hiring tools.
Operational coverage included India region support as the primary point of contact for hiring tool issues, and specific US scope for managing green card postings and preparing applicant review forms and required documentation for the US legal team. Governance and process workstreams included documenting new processes, educating HR and Recruiting teams on best practices, running UATs, and maintaining training materials and process documentation on Box.
Workstreams were oriented toward process improvements to help meet Recruiting hiring objectives and to reduce manual tracking of tools, while the CRM administrator created reports and training content to embed continuous improvement across Recruiting and HR. The implementation drew on hands on administration experience with Avature CRM and operational familiarity with Taleo within the hiring ecosystem.
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Publicis Sapient Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle OBIEE | Analytics and BI | Analytics and BI | n/a | 2010 | 2010 |
In 2010, Publicis Sapient designed and built a Reporting Repository using Oracle OBIEE for Analytics and BI. The initiative focused on establishing a single metadata layer to standardize reporting definitions and enable consistent, repeatable analyses across professional services reporting needs.
The implementation centered on Oracle OBIEE repository development, including RPD modeling of logical subject areas, configuration of presentation catalog artifacts, and creation of reusable dashboard and report templates. Oracle OBIEE was configured to separate the metadata layer from presentation services, supporting role based security, catalog management, and scheduled versus ad hoc consumption patterns.
Deployment architecture emphasized a two tier separation between the BI application layer and the underlying data storage, with logical to physical mapping in the repository to represent enterprise data sources. The Reporting Repository design included governance controls for metadata change management, versioned repository updates, and catalog promotion workflows to coordinate report releases with business stakeholders.
Operational governance established owner driven subject areas and staged rollouts by report family, enabling controlled adoption and iterative refinement of business logic. The work produced a centralized Oracle OBIEE Reporting Repository that served as the canonical metadata and presentation foundation for Analytics and BI at Publicis Sapient.
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Publicis Sapient Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2019 | 2019 |
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2018 | 2018 |
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Publicis Sapient Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Asset Management | Content Management |
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2020 | 2020 |
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Digital Signing | Content Management |
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2022 | 2022 |
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Publicis Sapient CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing | CRM |
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2020 | 2020 |
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Account Based Marketing | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2021 | 2021 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Analytics, Data Management Platform | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2020 | 2020 |
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Publicis Sapient TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Publicis Sapient PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2019 | 2019 |
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Transactional Email | PaaS |
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2019 | 2019 |
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Publicis Sapient IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Publicis Sapient
| First Name | Last Name | Title | Function | Department | Phone | |
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Director HR Business Partner, People Strategy | Director | HR | |
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Director, Global Executive Talent Acquisition | Director | HR | |
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Senior Manager of Talent Acquisition | Manager | HR | |
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Salesforce Administrator | Manager | Marketing | |
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Salesforce Administrator | Manager | Marketing | |
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Apps Being Evaluated by Publicis Sapient Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Publicis Sapient IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Publicis Sapient digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Publicis Sapient Technographics
Publicis Sapient is a Professional Services organization based in United States,
with around 20000 employees and annual revenues of $2.50 billion.
Publicis Sapient operates a diverse technology stack with applications such as
Oracle E-Business Suite, Avature CRM and Oracle OBIEE,
covering areas like ERP Financial, Candidate Relationship Management and Analytics and BI.
Publicis Sapient has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle and Avature.
Publicis Sapient recently adopted applications including
DocuSign eSignature in 2022, Hotjar in 2021 and Mouseflow in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Publicis Sapient’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Publicis Sapient’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Publicis Sapient technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.