Milano, 20123,
Italy
Publytics Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Publytics and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Publytics employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Publytics has purchased the following applications: Stripe Payments for Payment Processing in 2024, Google Workspace (Formerly Google G-Suite) for Collaboration in 2023, Publytics for Marketing Analytics in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Publytics is running and its propensity to invest more and deepen its relationship with Stripe , Google , Publytics or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Publytics revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Publytics intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Stripe | Legacy | Stripe Payments | Payment Processing | ERP Financial Management | n/a | 2024 | 2024 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2023 | 2023 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Publytics | Legacy | Publytics | Marketing Analytics | CRM | n/a | 2024 | 2024 |
In 2024, Publytics implemented Publytics, a Marketing Analytics application, on its corporate website. The deployment embeds a Publytics JavaScript tag and uses a cloud hosted data capture pipeline to instrument page views, user events, and campaign parameters for marketing measurement. The Publytics application supports the marketing and growth functions for the professional services firm based in Italy.
Configuration focused on standard Marketing Analytics capabilities including event tracking, session analytics, audience segmentation, and dashboard reporting, with data surfaced to marketing stakeholders through cloud hosted dashboards. Implementation work established an instrumentation plan and tracking taxonomy to align page level events with campaign parameters and on site lead flows, creating consistent attribution workflows for campaign measurement. Operational scope is limited to the public website and marketing team processes, with ongoing instrumentation expected to evolve as site content and campaigns change.
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Marketing Automation | CRM |
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2023 | 2023 |
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Tag Management | CRM |
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2023 | 2023 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2024 | 2024 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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