WAulfrath, 42489,
Germany
PUKY Technographics
PUKY Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by PUKY and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 15 PUKY employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that PUKY has purchased the following applications: Microsoft 365 for Collaboration in 2020, Adobe Commerce (ex Magento) for eCommerce in 2020, InterMail IM Loyalty for Customer Loyalty in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems PUKY is running and its propensity to invest more and deepen its relationship with Microsoft , Adobe Systems , InterMail or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing PUKY revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for PUKY intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
PUKY Tech Stack and Enterprise Applications
PUKY Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2020 | 2020 |
In 2020, PUKY deployed Microsoft 365 to provide core Collaboration capabilities for its 15-employee Consumer Packaged Goods business. Microsoft 365 is visible on the PUKY website and serves as the primary Collaboration platform for corporate email, document storage, and team communication.
The implementation is company-wide and aligned to business functions including marketing, customer service, and operations, using Microsoft 365 functional components such as Exchange Online for mail, SharePoint Online and OneDrive for document management, and Microsoft Teams for synchronous collaboration, consistent with Collaboration category workflows. Administration and governance are likely managed through the Microsoft 365 admin experience and Azure Active Directory for user and device identity, with web integration on the public site indicating content or contact workflow linkage, and access controls and sharing policies scoped to a small business operational footprint.
|
PUKY eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Commerce (ex Magento) | eCommerce | eCommerce | n/a | 2020 | 2020 |
In 2020, PUKY implemented Adobe Commerce (ex Magento) as its eCommerce platform. PUKY uses Adobe Commerce (ex Magento) in the eCommerce function to operate its public storefront on https://www.puky.de/, serving its consumer packaged goods business from Germany with a compact, centralized operations team given the company size.
The Adobe Commerce (ex Magento) deployment is focused on core storefront capabilities, including catalog and product information management, merchandising and pricing configuration, product detail and category pages, shopping cart and checkout workflows, customer account and basic order management. Administrative controls and role-based access were configured to suit a small centralized team, enabling content updates, product lifecycle routines, and promotional campaign management within the platform. Governance emphasizes operational ownership by marketing and eCommerce operations, with defined processes for content publishing, product onboarding, and order handling under the Adobe Commerce environment.
|
PUKY CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| InterMail | Legacy | InterMail IM Loyalty | Customer Loyalty | CRM | n/a | 2014 | 2014 |
In 2014, PUKY implemented InterMail IM Loyalty to operate its customer club and loyalty program using a Customer Loyalty platform that InterMail positions as based on more than 30 years of experience in developing customer clubs and loyalty programs. The implementation was tailored to PUKY as a small German consumer packaged goods company, centralizing membership records and structuring processes for points accrual, reward redemption and customer communications within the InterMail IM Loyalty environment.
InterMail IM Loyalty was configured to deliver standard Customer Loyalty functional modules including membership management, points accrual and balance tracking, tiering and reward catalog management, campaign-driven communications and reporting. Operational ownership was aligned to front office functions, enabling marketing and customer service to manage enrollment, segmentation and targeted outreach workflows directly through InterMail IM Loyalty, with configuration focused on out of the box loyalty capabilities and administrative tooling rather than bespoke integrations.
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PUKY PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Transactional Email | PaaS |
|
2021 | 2021 |
|
PUKY IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2019 | 2019 |
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|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2020 | 2020 |
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IT Decision Makers and Key Stakeholders at PUKY
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by PUKY Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||