Pur Technographics
Pur Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Pur and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 120 Pur employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Pur has purchased the following applications: Visa Authorize.Net for Payment Processing in 2020, Oct8ne for Chatbots and Conversational AI in 2023, Kaltura Video Cloud Platform for Audio Video and Web Conferencing in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Pur is running and its propensity to invest more and deepen its relationship with Visa , PayPal , Afterpay or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Pur revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Pur intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Pur Tech Stack and Enterprise Applications
Pur ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Visa | Legacy | Visa Authorize.Net | Payment Processing | ERP | n/a | 2020 | 2020 |
In 2020, Pur implemented Visa Authorize.Net as its Payment Processing solution on its website. The deployment embedded Visa Authorize.Net into the ecommerce checkout flow to handle consumer card authorizations and payment tokenization. Visa Authorize.Net was configured to support online authorization and capture workflows and to act as the primary gateway for card transactions initiated on pur.com.
Functional modules implemented align with Payment Processing best practices, including card authorization, tokenization for vaulted credentials, transaction capture, and settlement orchestration. Operational scope is the ecommerce site and impacts the ecommerce, finance, and customer service functions for checkout, order capture, and payment reconciliation. Governance activities included credential management, gateway configuration, and updating payment handling workflows to reflect gateway routing and settlement cycles.
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Payment Processing | ERP |
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2020 | 2020 |
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Payment Processing | ERP |
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2020 | 2020 |
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Payment Processing | ERP |
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2021 | 2021 |
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Payment Processing | ERP |
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2021 | 2021 |
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Payment Processing | ERP |
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2021 | 2021 |
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Payment Processing | ERP |
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2023 | 2023 |
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Payment Processing | ERP |
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2023 | 2023 |
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Payment Processing | ERP |
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2023 | 2023 |
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Payment Processing | ERP |
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2025 | 2025 |
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Subscription and Recurring Billing | ERP |
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2022 | 2022 |
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Subscription and Recurring Billing | ERP |
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2023 | 2023 |
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Pur AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oct8ne | Legacy | Oct8ne | Chatbots and Conversational AI | AI-Powered Application | n/a | 2023 | 2023 |
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Chatbots and Conversational AI | AI-Powered Application |
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2023 | 2023 |
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Chatbots and Conversational AI | AI-Powered Application |
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2023 | 2023 |
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Pur Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Kaltura | Legacy | Kaltura Video Cloud Platform | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
In 2020, Pur deployed Kaltura Video Cloud Platform on its website. Pur uses Kaltura Video Cloud Platform within the Audio Video and Web Conferencing category to deliver hosted video content for marketing, product pages, and customer engagement on the Pur Cosmetics site.
The implementation leverages Kaltura Video Cloud Platform core capabilities, including video ingestion and management, hosted streaming and player embedding, and analytics for viewership and engagement tracking. Operational ownership sits with marketing and e-commerce teams, with centralized content administration, editorial workflows for scheduling and approval, and role based access controls to manage site level publishing of video assets.
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Collaboration | Collaboration |
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2018 | 2018 |
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Collaboration | Collaboration |
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2016 | 2016 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Pur Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application, Web and Enterprise Search | Content Management |
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2023 | 2023 |
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Video Editing | Content Management |
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2024 | 2024 |
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Pur eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce Fraud Protection | eCommerce |
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2020 | 2020 |
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eCommerce Fraud Protection | eCommerce |
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2021 | 2021 |
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eCommerce | eCommerce |
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2020 | 2020 |
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eCommerce | eCommerce |
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2020 | 2020 |
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eCommerce | eCommerce |
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2016 | 2016 |
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eCommerce | eCommerce |
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2025 | 2025 |
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eCommerce | eCommerce |
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2021 | 2021 |
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eCommerce | eCommerce |
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2022 | 2022 |
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eCommerce | eCommerce |
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2023 | 2023 |
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eCommerce | eCommerce |
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2025 | 2025 |
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Personalization and Product Recommendations | eCommerce |
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2016 | 2016 |
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Personalization and Product Recommendations | eCommerce |
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2016 | 2016 |
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Personalization and Product Recommendations | eCommerce |
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2018 | 2018 |
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Personalization and Product Recommendations | eCommerce |
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2020 | 2020 |
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Personalization and Product Recommendations | eCommerce |
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2021 | 2021 |
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Personalization and Product Recommendations | eCommerce |
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2024 | 2024 |
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Personalization and Product Recommendations | eCommerce |
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2024 | 2024 |
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Product Review Management | eCommerce |
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2020 | 2020 |
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Shipping Management | eCommerce |
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2016 | 2016 |
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Shipping Management | eCommerce |
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2016 | 2016 |
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Shipping Management | eCommerce |
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2020 | 2020 |
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Pur CRM
Pur ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2015 | 2015 |
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Application Performance Management | ITSM |
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2019 | 2019 |
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Application Performance Management | ITSM |
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2016 | 2016 |
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Application Performance Management | ITSM |
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2018 | 2018 |
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Application Performance Management | ITSM |
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2019 | 2019 |
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Application Performance Management | ITSM |
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2021 | 2021 |
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Pur TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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AML, Fraud and Compliance | TRM |
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2018 | 2018 |
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Pur PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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API Management | PaaS |
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2022 | 2022 |
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Apps Development | PaaS |
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2018 | 2018 |
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Apps Development | PaaS |
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2018 | 2018 |
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Apps Development | PaaS |
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2021 | 2021 |
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Apps Development | PaaS |
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2024 | 2024 |
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Pur IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2025 | 2025 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2025 | 2025 |
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Domain Name System (DNS) | IaaS |
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2016 | 2016 |
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Pur CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Security (AppSec) | CyberSecurity |
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2023 | 2023 |
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Identity and Access Management (IAM) | CyberSecurity |
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2024 | 2024 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2022 | 2022 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2016 | 2016 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2018 | 2018 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2018 | 2018 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2020 | 2020 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2021 | 2021 |
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Secure Web Gateways (SWG) | CyberSecurity |
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2021 | 2021 |
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Web Application Firewalls (WAF), Phishing Protection | CyberSecurity |
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2025 | 2025 |
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IT Decision Makers and Key Stakeholders at Pur
| First Name | Last Name | Title | Function | Department | Phone | |
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Vice President, Sales eCommerce & Global Chairman | VP | Sales | |
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Global President | CXO | Finance | |
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Vice President of Digital Technology | VP | IT | |
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Apps Being Evaluated by Pur Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Pur IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Pur digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Pur Technographics
Pur is a Retail organization based in United States,
with around 120 employees and annual revenues of $20.0 million.
Pur operates a diverse technology stack with applications such as
Visa Authorize.Net, Oct8ne and Kaltura Video Cloud Platform,
covering areas like Payment Processing, Chatbots and Conversational AI and Audio Video and Web Conferencing.
Pur has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Visa, Oct8ne and Kaltura.
Pur recently adopted applications including
Klarna Payments in 2025, Shopify in 2025 and TryNow in 2025,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Pur’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Pur’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Pur technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.