Pure Fiji
Pure Fiji Technographics
Pure Fiji Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Pure Fiji and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 75 Pure Fiji employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Pure Fiji has purchased the following applications: Odoo Open Source ERP for ERP Financial in 2023, Google Workspace (Formerly Google G-Suite) for Collaboration in 2011, Americommerce for eCommerce in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Pure Fiji is running and its propensity to invest more and deepen its relationship with Odoo , Google , Americommerce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Pure Fiji revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Pure Fiji intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Pure Fiji Tech Stack and Enterprise Applications
Pure Fiji ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Odoo | Legacy | Odoo Open Source ERP | ERP Financial | ERP | n/a | 2023 | 2023 |
In 2023 Pure Fiji implemented Odoo Open Source ERP to centralize its finance and transactional recordkeeping under an ERP Financial configuration. The Odoo Open Source ERP instance is surfaced on the corporate website to capture e-commerce transactions and to feed transactional data into the company financial ledger for a 75-employee consumer packaged goods company based in Fiji.
The deployment focuses on core ERP Financial capabilities, configured for general ledger management, accounts receivable, accounts payable, invoicing, tax reporting, and bank reconciliation. Odoo Open Source ERP is described in a configuration that supports automated invoice generation from web orders and ledger posting workflows, consistent with standard financial module implementations.
Operational coverage includes finance and accounting functions and the order-to-cash workflow that originates on the public website, with transactional flows from the website recorded directly in the Odoo Open Source ERP financial modules. The implementation aligns the website storefront as the primary transaction capture point, routing sales and customer billing events into Odoo for accounting treatment and audit trail consolidation.
Governance is oriented toward standardized accounting processes and centralized financial control using Odoo Open Source ERP, with configuration choices that reflect consolidation of chart of accounts and accounting workflows. Implementation details indicate an integrated web-to-ledger approach for transactional governance rather than separate manual reconciliation processes.
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Pure Fiji Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2011 | 2011 |
In 2011, Pure Fiji implemented Google Workspace (Formerly Google G-Suite) as its Collaboration platform. The deployment is a cloud-hosted SaaS implementation of Google Workspace (Formerly Google G-Suite) that centralizes corporate email, calendaring, file storage, and document collaboration for the organization.
Configuration and functional modules align with standard Collaboration capabilities, including Gmail for corporate mail routing, Google Drive for shared file storage, Google Docs and Sheets for collaborative authoring, Google Calendar for scheduling, and Google Meet for remote meetings. The website source provided references Google Workspace, indicating web-facing integration for corporate email domains and content sharing workflows tied to the public site, and operational coverage is organization-wide across Pure Fiji staff. Governance is implemented through centralized administration, domain-level user provisioning and access controls consistent with a SaaS Google Workspace rollout.
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Pure Fiji eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Americommerce | Legacy | Americommerce | eCommerce | eCommerce | n/a | 2014 | 2015 |
In 2014 Pure Fiji implemented Americommerce to run its core eCommerce storefront and centralize online sales operations. The implementation targeted Pure Fiji's web and commerce functions managed by the company webmaster and internal operations staff in Fiji, aligning the Americommerce application with the companys consumer packaged goods retail workflows.
Americommerce was configured to support standard eCommerce functional modules, including catalog management, shopping cart and checkout workflows, customer account management, order management, promotions and pricing configuration, and basic inventory and shipping configuration. Configuration work emphasized administrative tooling and workflow automation for order processing and fulfillment to match Pure Fiji's product catalog and promotional cadence.
Selection and deployment were influenced by vendor support responsiveness, the webmaster Jan performing hands-on trials and ticket-based responsiveness tests across multiple platforms, and Americommerce providing the vendor support and hand-holding required during onboarding. The implementation scope focused on Pure Fiji Americommerce eCommerce operations, with configuration and support processes managed by the internal webmaster and the vendor support team through ticketing and account-level assistance.
Governance centered on a small-team rollout model led by the webmaster, with vendor ticketing and responsive support used as the primary escalation path during configuration and early operations. Americommerce delivered the documented support responsiveness that influenced selection and sustained the operational launch, enabling Pure Fiji to operationalize its eCommerce storefront without external systems integrator involvement.
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Pure Fiji CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2012 | 2012 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Pure Fiji ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2013 | 2013 |
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Pure Fiji PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2014 | 2014 |
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Pure Fiji IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Pure Fiji
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Pure Fiji Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Pure Fiji IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Pure Fiji digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Pure Fiji Technographics
Pure Fiji is a Consumer Packaged Goods organization based in Fiji,
with around 75 employees and annual revenues of $10.0 million.
Pure Fiji operates a diverse technology stack with applications such as
Odoo Open Source ERP, Google Workspace (Formerly Google G-Suite) and Americommerce,
covering areas like ERP Financial, Collaboration and eCommerce.
Pure Fiji has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Odoo, Google and Americommerce.
Pure Fiji recently adopted applications including
Odoo Open Source ERP in 2023, Klaviyo in 2021 and Attentive in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Pure Fiji’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Pure Fiji’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Pure Fiji technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.