Pure Formulas
11800 NW 102nd Road, Suite #2,
Medley, 33178, FL,
United States
Medley, 33178, FL,
United States
1 305-887-0092
Retail
Pure Formulas Technographics
Pure Formulas Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Pure Formulas and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 120 Pure Formulas employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Pure Formulas has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2016, Microsoft 365 for Collaboration in 2015, Oracle Commerce Platform ( ex ATG Web Commerce ) for eCommerce in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Pure Formulas is running and its propensity to invest more and deepen its relationship with Oracle , Microsoft , ChannelAdvisor or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Pure Formulas revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Pure Formulas intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Pure Formulas Tech Stack and Enterprise Applications
Pure Formulas ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2016 | 2016 |
In 2016 Pure Formulas implemented Oracle NetSuite ERP as its ERP Financial platform. The Director of Technology led the project and coordinated off shore and in house development teams, managing requirements, prioritization and sprint delivery to align the application with retail operations and customer service workflows.
Oracle NetSuite ERP was configured with launch focused elements including custom forms, printed documents, mass updates, data imports and saved searches to support financial and operational reporting. The deployment emphasized configuration and automation typical of ERP Financial systems, with saved searches and document templates established for Customer Service and executive reporting.
Integrations executed during the implementation included Oracle NetSuite ERP integration with ChannelAdvisor for marketplace inventory and order orchestration, and with Live Ops for telephony and call center linkage. The Director of Technology also led integrations touching marketing systems, coordinating ESP setups for Listrak and IBM Watson Marketing Cloud and an integration between IBM Watson Marketing Cloud and Certona, extending operational coverage across Merchandising and Email Marketing.
Governance practices were established through formal requirements capture, QA in stage and production, and documentation targeted to Customer Service Representatives and senior executives. The team created tooling to streamline email production, an email builder used by the email marketing specialist which reduced email creation time from several hours to 30 minutes, and provided ongoing support for order and process questions to operational teams.
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Pure Formulas Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Pure Formulas deployed Microsoft 365 to provide Collaboration capabilities across the organization. Microsoft 365 implementation centers on cloud-hosted productivity and collaboration services, including Exchange Online for email, SharePoint Online for intranet and document management, OneDrive for personal file sync, and Microsoft Teams for chat and meetings, and the public site metadata shows Microsoft 365 is used on their website.
Pure Formulas Microsoft 365 Collaboration supports internal productivity and communications functions across core business areas such as customer service, marketing, finance and operations. Administration is consistent with a tenant-level Microsoft 365 architecture, using centralized tenant management, role based access controls and identity alignment with Azure Active Directory for user provisioning and authentication, and the deployment emphasizes document collaboration, shared workspaces, and cloud email services rather than on premise servers.
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Pure Formulas eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Commerce Platform ( ex ATG Web Commerce ) | eCommerce | eCommerce | n/a | 2015 | 2015 |
In 2015, Pure Formulas implemented Oracle Commerce Platform ( ex ATG Web Commerce ) on its public website. The Oracle Commerce Platform is the core engine supporting Pure Formulas' eCommerce storefront and online merchandising capabilities for its retail business.
Oracle Commerce Platform ( ex ATG Web Commerce ) deployment at Pure Formulas centers on catalog management, product information and pricing controls, shopping cart and checkout workflows, promotion and coupon engines, and on-site personalization and targeted content. Functional components in use include product catalog and merchandising rule management, customer profile handling and session persistence, storefront rendering, and administrative consoles for promotions and content.
Architecturally the implementation follows a modular commerce stack pattern, with presentation storefront components separated from service and profile layers to enable server-side personalization and session management. The platform operates as the transactional front-end on Pure Formulas' website and is provisioned to handle storefront rendering, commerce workflows, and administrative merchandising tasks.
Operational scope covers eCommerce, merchandising, marketing, and customer service teams who manage catalog, promotions, and personalization through the Oracle Commerce administrative interfaces. Governance is oriented around centralized catalog and promotion workflows, change control for merchandising rules, and operational monitoring of the storefront to support ongoing retail eCommerce operations.
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eCommerce | eCommerce |
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2011 | 2011 |
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Personalization and Product Recommendations | eCommerce |
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2021 | 2021 |
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Pure Formulas CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Pure Formulas PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2015 | 2015 |
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Transactional Email | PaaS |
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2015 | 2015 |
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Pure Formulas IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Pure Formulas CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Pure Formulas
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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CIO | CXO | Finance | |
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Vice President, eCommerce & Merchandising | VP | Sales | |
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eCommerce Manager | Manager | Finance | |
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Director of Technology | Director | IT | |
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Apps Being Evaluated by Pure Formulas Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Pure Formulas IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Pure Formulas digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Pure Formulas Technographics
Pure Formulas is a Retail organization based in United States,
with around 120 employees and annual revenues of $20.0 million.
Pure Formulas operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Microsoft 365 and Oracle Commerce Platform ( ex ATG Web Commerce ),
covering areas like ERP Financial, Collaboration and eCommerce.
Pure Formulas has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle and Microsoft.
Pure Formulas recently adopted applications including
Bazaarvoice in 2021, Cloudflare Linc in 2021 and Fastly in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Pure Formulas’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Pure Formulas’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Pure Formulas technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.