Purple
4100 North Chapel Ridge Road, Suite 200,
Lehi, 84043, UT,
United States
Lehi, 84043, UT,
United States
1 801-756-2600
Retail
Purple Technographics
Purple Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Purple and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1700 Purple employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Purple has purchased the following applications: Stampli AP Automation Platform for AP Automation in 2017, Workday HCM for Core HR in 2020, Logiq Fixel for Artificial Intelligence Marketing in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Purple is running and its propensity to invest more and deepen its relationship with Stampli , Oracle , Odoo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Purple revenues, which have grown to $510.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Purple intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Purple Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Stampli | Legacy | Stampli AP Automation Platform | AP Automation | ERP Financial Management | n/a | 2017 | 2017 |
In 2017 Purple implemented the Stampli AP Automation Platform to address a chronic accounts payable backlog and fragmented invoice communications. Purple, a retail company working with about 1,350 vendors and an A/P team that previously managed a centralized inbox via Outlook, described the inbox as a black hole and reported weekly pay runs that required two resources nearly two full days to assemble vendor payment lists.
The deployment focused on invoice lifecycle control and centralized collaboration, implementing Stampli AP Automation Platform capabilities to capture invoices, provide threaded communications on each invoice, and support PO-driven workflows that represent 65 percent of Purple's invoice volume. The A/P team conducted a two to three week evaluation, and adoption was driven by the platform user experience and simplified handling of PO invoices compared to the Concur Invoice option that Purple had earlier tested.
Operational coverage centered on the accounts payable department, the A/P clerk and supervisor who previously managed the inbox, and the companywide vendor base, with a primary business function impact on invoice processing, payment run preparation, and audit tracking. Stampli was configured to centralize invoice communications and provide a single source of truth for invoice status, enabling easier auditor access and clearer ownership of each invoice.
Governance and workflow changes emphasized centralizing communications per invoice and formalizing collaboration so that invoice questions and approvals were tracked inside the platform rather than in email. The rapid evaluation and rollout prioritized alignment with PO workflows and restoring control over the invoice lifecycle, while avoiding prolonged professional services engagements that had hindered prior tooling efforts.
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ERP Financial | ERP Financial Management |
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2017 | 2017 |
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ERP Financial | ERP Financial Management |
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2021 | 2021 |
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Expense Management | ERP Financial Management |
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2017 | 2017 |
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Payment Processing | ERP Financial Management |
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2018 | 2018 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Workday | Legacy | Workday HCM | Core HR | HCM | n/a | 2020 | 2020 |
In 2020, Purple implemented Workday HCM as its Core HR platform. An HR Generalist based in Salt Lake City served as project lead for the Workday implementation, owning system integrations and ongoing HRIS maintenance from August 2020 to October 2021.
Implementation concentrated on Core HR functionality with configuration of employee records, position management, and compensation structures. Purple coordinated with Payroll and Finance to create pay bands during the Workday implementation, embedding pay band definitions into Workday HCM compensation configuration and job profiles to standardize pay administration.
Integrations were established between Workday HCM and OneSource for payroll and Dormakaba for time tracking, and the project lead maintained vendor relationships while negotiating contracts and renewals for those systems and for Workday. Integration design emphasized continuous maintenance and data synchronization across HR, payroll, and time collection systems using standard Workday integration patterns and connectors.
Operational coverage centered on HR, Payroll, and Finance functions and included the Salt Lake City HR organization for rollout and support. Governance included vendor management, contract negotiation, and HR case management, with the project lead also conducting employee investigations and managing employee relations as part of ongoing HR operations.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Logiq | Legacy | Logiq Fixel | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, Purple deployed Logiq Fixel on their website. Purple's deployment of Logiq Fixel, an Artificial Intelligence Marketing application, supports marketing and e-commerce functions by capturing on-site behavioral signals and enabling AI-driven audience segmentation and propensity scoring.
The implementation used client-side web instrumentation and event mapping consistent with Artificial Intelligence Marketing platforms, with configuration focused on behavioral scoring, audience building, and exportable segments for downstream marketing workflows. Operational ownership rested with Purple's marketing and analytics teams, who defined event taxonomy, privacy controls, and phased rollout across product and conversion pages to operationalize Logiq Fixel data in campaign and personalization workflows.
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Chatbots and Conversational AI | AI-Powered Application |
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2020 | 2020 |
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Chatbots and Conversational AI | AI-Powered Application |
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2021 | 2021 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2017 | 2017 |
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Audio Video and Web Conferencing | Collaboration |
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2017 | 2017 |
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Audio Video and Web Conferencing | Collaboration |
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2021 | 2021 |
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Collaboration | Collaboration |
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2017 | 2017 |
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Collaboration | Collaboration |
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2017 | 2017 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2021 | 2021 |
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Web Content Management | Content Management |
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2018 | 2018 |
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Web Content Management | Content Management |
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2019 | 2019 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce Fraud Protection | eCommerce |
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2021 | 2021 |
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eCommerce | eCommerce |
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2021 | 2021 |
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Product Review Management | eCommerce |
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2019 | 2019 |
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Fleet Management | SCM |
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2020 | 2020 |
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Warehouse Management | SCM |
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2015 | 2015 |
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Warehouse Management | SCM |
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2016 | 2016 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2018 | 2018 |
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Customer Analytics | CRM |
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2019 | 2019 |
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Customer Engagement | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2021 | 2021 |
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Customer Support | CRM |
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2021 | 2021 |
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Customer Support | CRM |
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2021 | 2021 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2019 | 2019 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2021 | 2021 |
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Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Procure to Pay | Procurement |
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2019 | 2019 |
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Procurement | Procurement |
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2019 | 2019 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Governance, Risk and Compliance | TRM |
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2017 | 2017 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2020 | 2020 |
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Transactional Email | PaaS |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Purple
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Purple Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Purple IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Purple digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Purple Technographics
Purple is a Retail organization based in United States,
with around 1700 employees and annual revenues of $510.0 million.
Purple operates a diverse technology stack with applications such as
Stampli AP Automation Platform, Workday HCM and Logiq Fixel,
covering areas like AP Automation, Core HR and Artificial Intelligence Marketing.
Purple has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Stampli, Workday and Logiq.
Purple recently adopted applications including
Odoo Open Source ERP in 2021, LivePerson Conversational Cloud in 2021 and Zoom in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Purple’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Purple’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Purple technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.