Porto, 4100-359,
Portugal
Purpleadvantage Technographics
Purpleadvantage Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Purpleadvantage and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Purpleadvantage employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Purpleadvantage has purchased the following applications: ePages Now for eCommerce in 2013, Crazy Egg for Marketing Analytics in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Purpleadvantage is running and its propensity to invest more and deepen its relationship with ePages Software , Crazy Egg or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Purpleadvantage revenues, which have grown to $301.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Purpleadvantage intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Purpleadvantage Tech Stack and Enterprise Applications
Purpleadvantage eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ePages Software | Legacy | ePages Now | eCommerce | eCommerce | n/a | 2013 | 2013 |
In 2013, Purpleadvantage implemented ePages Now on its website. The company uses ePages Now as its primary eCommerce platform, operating a cloud hosted storefront to manage product catalog, merchandising, shopping cart and checkout workflows along with order capture functions. This deployment supports core eCommerce business functions for marketing, sales and customer service within Purpleadvantage's Portugal operations.
Configuration aligns with standard eCommerce functional modules including catalog and content management, pricing and promotions configuration, and order management workflows, with site administration performed by the internal team. The implementation leverages ePages Now's hosted application model to centralize storefront operations and content updates while keeping architecture and operational overhead proportionate to a 10 employee organization. The narrative links Purpleadvantage ePages Now eCommerce to their online sales and customer facing website presence.
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Purpleadvantage CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Crazy Egg | Legacy | Crazy Egg | Marketing Analytics | CRM | n/a | 2019 | 2019 |
In 2019, Purpleadvantage implemented Crazy Egg, a Marketing Analytics application, on their public website. The deployment used a client-side JavaScript snippet to instrument pages on codigoadn.pt for click and engagement telemetry, enabling page-level heatmaps and session recordings without introducing server-side analytics components. The scope of the implementation was web behavior capture across site pages, focused on supporting iterative analysis of user interactions and campaign landing pages. Configuration activity aligned with standard snapshot scheduling and segmentation to support recurring analysis cycles.
Crazy Egg was configured to provide core Marketing Analytics capabilities including heatmaps, scroll maps, click tracking and session replay to inform marketing and user experience workflows. Operational ownership centered on digital marketing and UX functions, with data capture implemented alongside regional privacy controls and cookie consent flows appropriate for Portugal. Governance incorporated tagging and segment definitions to route behavioral insights into campaign and conversion analysis, enabling continuous behavioral segmentation and page optimization workflows.
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IT Decision Makers and Key Stakeholders at Purpleadvantage
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Apps Being Evaluated by Purpleadvantage Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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