Purse
1510 Eddy Street Apartment 1511,
San Francisco, 94115, CA,
United States
San Francisco, 94115, CA,
United States
1 205-242-6626
Retail
Purse Technographics
Purse Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Purse and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 24 Purse employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Purse has purchased the following applications: Sift Science Digital Trust Platform for ML and Data Science Platforms in 2016, Crisp for Chatbots and Conversational AI in 2021, Google Workspace (Formerly Google G-Suite) for Collaboration in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Purse is running and its propensity to invest more and deepen its relationship with Sift Science , Crisp IM , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Purse revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Purse intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Purse Tech Stack and Enterprise Applications
Purse AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sift Science | Legacy | Sift Science Digital Trust Platform | ML and Data Science Platforms | AI Development | n/a | 2016 | 2017 |
In 2016, Purse implemented Sift Science Digital Trust Platform to support fraud detection and transaction processing within its ML and Data Science Platforms portfolio. The deployment positioned the Sift Science Digital Trust Platform as the primary ML and Data Science Platforms tool for identifying abusive accounts and prioritizing legitimate orders.
Purse configured core capabilities including Sift Score for real-time risk scoring, network visualizations to map user relationships, and device ID data to strengthen device-level signals. The team leverages Sift’s machine learning models that continuously learn from incoming events, and the platform’s ability to ingest varied telemetry and transactional data to refine classification and reduce false positives.
Operational ownership sits with Steven and the fraud operations team, with platform outputs integrated into customer service and order processing workflows. Risk scores and visualized connections drive faster review decisions, enabling legitimate transactions to be processed more quickly while higher-risk activity is escalated for investigation.
Purse structured governance to keep customer service small and focused, relying on machine learning signals to route workflow rather than manual analysis. The company reports reduced manual review time, increased ability to identify bad users before they impact the site, and growing confidence in Sift’s accuracy as the models continue to improve.
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Purse AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Crisp IM | Legacy | Crisp | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
In 2021, Purse deployed Crisp on its customer-facing website to provide Chatbots and Conversational AI capabilities. The implementation embedded the Crisp live chat widget into site pages to centralize customer interactions for a 24 person retail operation. Crisp was configured to handle real-time visitor messaging, automated greetings and basic chatbot routing to streamline customer support and pre-sales inquiries.
Deployment focused on a cloud-hosted conversational layer with a website-installed widget and a centralized inbox workflow, enabling staff to handle chats through a single Crisp interface. Functional modules implemented included automated messaging, persistent conversation threads and visitor event tracking typical of Chatbots and Conversational AI, supporting customer support and e-commerce engagement. Governance was established through shared inbox ownership among customer service staff and a staged rollout across public pages, aligning operational coverage to the US-based retail site.
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Purse Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018, Purse deployed Google Workspace (Formerly Google G-Suite) as its Collaboration platform to centralize email, document collaboration, and team scheduling for the organization. Google Workspace (Formerly Google G-Suite) is surfaced on the Purse website and provisioned as a cloud SaaS tenant managed through the Google Admin console, with account provisioning and domain management configured for the companys 24 employees in the United States.
The implementation focuses on core Collaboration capabilities, including Gmail for corporate email hosting, Google Drive and Google Docs for shared document creation and storage, and Google Calendar for meeting coordination, with administrative controls applied for user access and identity management. Operational coverage spans company-wide business functions such as internal communication, document workflows, and scheduling, and governance is exercised through Google Workspace administrative settings for user provisioning, access control, and basic policy configuration.
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Purse CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Customer Support | CRM |
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2017 | 2017 |
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Purse PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Transactional Email | PaaS |
|
2016 | 2016 |
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Purse IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2014 | 2014 |
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|
|
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Application Hosting and Computing Services | IaaS |
|
2018 | 2018 |
|
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|
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Content Delivery Network | IaaS |
|
2014 | 2014 |
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IT Decision Makers and Key Stakeholders at Purse
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
|
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Head of Business Development & Product Content | Director | IT | |
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CTO | CXO | Finance | |
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Apps Being Evaluated by Purse Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Purse IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Purse digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Purse Technographics
Purse is a Retail organization based in United States,
with around 24 employees and annual revenues of $2.0 million.
Purse operates a diverse technology stack with applications such as
Sift Science Digital Trust Platform, Crisp and Google Workspace (Formerly Google G-Suite),
covering areas like ML and Data Science Platforms, Chatbots and Conversational AI and Collaboration.
Purse has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Sift Science, Crisp IM and Google.
Purse recently adopted applications including
Crisp in 2021, Google Workspace (Formerly Google G-Suite) in 2018 and Google Cloud Platform (GCP) in 2018,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Purse’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Purse’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Purse technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.